Large groups of ordinary people organised under the right conditions (a “smart crowd”) outperform small groups of experts in making decisions and predictions. This “wisdom of crowds” is the science behind Google and decision-making in some of the largest companies in the world. It has been proven time and again that collective wisdom consistently surpasses the experts. It also means that SoundOut can guarantee 95% accuracy in Track Ratings.
The 4 conditions required to form a “smart crowd” that delivers an accurate result are:
1) Diversity of opinion: A sample group of reviewers with many different points of view makes better decisions than one where everyone has the same information.
2) Independence: The reviewers’ opinions are not influenced by others.
3) Decentralization: Answers are given by individual reviewers based on their own local and specific knowledge rather than by a central person.
4) Aggregation: There is a way of accurately measuring the sample group’s collective answer.
Market Potential is the most important commercial indicator for your track. It combines the Track Rating and the Passion Rating to give a definitive prediction of commercial success within the market. This is presented as a percentage between 0% and 85%. You’re looking for a minimum of 65% to have a chance of chart success.*
The Market Potential classification indicates where the track is positioned among over 100,000 other tracks.
* Chart success assumes a reasonable promotional budget. It should also be noted that the relative success of a single is also directly related to the existing profile of an artist.
This is the overall rating for your track as calculated from the weighted average of all the reviewers’ ratings. This simply measures how “good” the track is overall (not necessarily the Market Potential).
Passion Rating is important and has a big impact on potential sales. It indicates the intensity with which reviewers liked your track compared to how they’ve liked other tracks; whether they thought it was OK, Liked, or Loved it. A low passion rating doesn’t necessarily mean reviewers didn’t like the track; it may mean reviewers liked the track, but didn’t like it enough to take it any further. The range is 0-10.
In-Genre Classification indicates where the track is positioned among thousands of other tracks in its own genre, and thereby the track’s commercial potential within this target market.
“Excellent”: Top 5% of all tracks in this genre
“Very good”: Top 15% of all tracks in this genre
“Good”: Top 30% of all tracks in this genre
“Above Average”: Top 60% of all tracks in this genre
“Average”: Bottom 40% of all tracks in this genre
The track appeal shows how much your track appealed to reviewers who expressed a preference for the genre of your track (track appeal in genre rating), and for those who did not express a preference for the genre of your track (track appeal outside genre rating). The ratings are evaluated on a -5 to +5 point scale, with -5 indicating the reviewer really did not like the song, 0 being neutral, and +5 indicating the reviewer really liked the song.
Sample Group Breakdown
This is the group of music fans and consumers who listened to your track online and left their track rating and written review. Reviewers do not know they are conducting market research when they hear your track, which helps to achieve honest and objective responses. The sample group is selected at random, since a diverse sample group of reviewers is required to form a “smart crowd” and ensure an accurate Track Rating. Other information known about these reviewers includes age, gender, employment status, location, and genre preferences.
Track Rating Distribution Overall
This graph shows how all the reviewers’ ratings of your track were distributed over our 0-10 point scale. Track Rating simply measures how “good” the track is overall (not necessarily market potential). When combined with the Passion Rating, it gives an accurate prediction of the Overall Market Potential for your track. Look for a minimum of 7.0 to indicate a high quality track.
Track Positioning Against 1,000 Other Tracks in Genre
This evaluates how your track compares against 1,000 other tracks of the same genre. Tracks are charted according to their overall Track Rating and the consensus of opinion.
Track Positioning Against 1,000 Major Label Releases
This evaluates how your track compares against 1,000 major label new release tracks. Tracks are charted according to their overall Track Rating and the consensus of opinion.
Song Element Analysis
This data is generated using a technology that automatically “reads” all your reviews and identifies which elements of your track reviewers are commenting on most. It then uses advanced sentiment analysis technology to establish whether the overall sentiment is positive or negative. This analysis is particularly useful to help identify which elements of your track could be improved.
This visualization reveals what emotions and key themes reviewers mentioned most often in their reviews. The larger the word, the more often it was used by reviewers when describing your track.
These are the artists mentioned most frequently by reviewers in their reviews of your track.
These are the comments provided by the music fans and consumers who listened to your track online and left their track rating and written review.
Radio Exposure with Major Radio Groups in the U.S.
TuneCore Artists can get exposure to major radio groups in the U.S. that will consider playlisting top rated tracks tested with Fan Reviews. Any artist whose track receives a Market Potential rating of above 75% will be considered for radio exposure. The rating needs to be achieved in a TuneCore Fan Reviews report of 100 reviews or more.
A&R Consideration by Major Labels
U.S. Labels, including the likes of Atlantic and Wind-Up, are partnering with TuneCore and SoundOut to give artists an opportunity for A&R consideration.
Tracks that receive the highest Market Potential (overall) or Market Potential (within genre) rating on a TuneCore Fan Reviews Premium report will be considered for submission to the labels. We have in place a ‘pre-filter’ that selects only tracks matching the broad positioning of these labels.
A&R Consideration by INgrooves Fontana
INgrooves Fontana is the independent distribution arm of Universal Music Group. Fontana works with 150 record labels in the US. Fontana is partnering with TuneCore and SoundOut.
If you’ve purchased a TuneCore Fan Reviews Premium report and you earn a Market Potential rating of 75% or above for your track, then you can be considered for A&R recommendation with Fontana.
If you are eligible to pursue this option, you will be able to view the INgrooves Fontana submission form and follow the instructions provided.