Wednesday Video Diversion: June 28, 2017

Finding yourself lost in a daze of boredom on this fine Hump Day afternoon? Well, did you know on this day in weird and random music history approximately 40 years ago, Elton John became the Chairman of his beloved Watford Football Club? He did! See below for a picture of him goalie-ing it up. And while you’re at it, keep scrolling for more delightful distraction: a bunch of awesome TuneCore Artist music videos!



Ron Pope, “Work”


Zorgon, “They’re Coming!”


Ashely McBryde, “A Little Dive Bar in Dahlonega”


Naughty Professor, “Stray (feat. David Shaw)”


Gloria Prince, “All To Me”


KoBoogie, “Don’t Be Mad At Me (Real Rapid)”


Abi Ann, “Truck Candy”


Sheer Mag, “Fan The Flames”


AJ Mitchell, “Used TO Be”


Adam Doleac, “Whiskey’s Fine”


Upchurch, “White Lightning”

June Industry Wrap-Up

Spotify Tests “Sponsored Songs” and Expands Concert Listings


In lieu of traditional audio ads that ‘freemium’ tier users of Spotify hear during a given listening session, Spotify is testing a new process that would allow artists and labels to pay for placement of their song – thus monetizing the free listening associated with this kind of membership. This opens up the potential for artists to to secure a place on playlists, which have soared in popularity among subscribers of all kinds over the past couple of years.

Users of the ad-supported tier will have the option of opting out of this test; and Spotify has confirmed that even if the test is successful, this feature will only remain on this tier. Relying heavily on its plethora of data, Spotify will target sponsored song placement based on listening habits.

While sponsored songs’ likeness to the traditional ‘payola’ models of old terrestrial radio is up for debate, it does represent a shift in how Spotify manages its ‘freemium’ platform and drives revenue from those still unwilling to subscribe for a monthly or annual fee. Spotify has remained one of the few popular streaming platforms to offer a free listening tier, and there has long been speculation around whether or not the company would be willing to eliminate it; the ‘freemium’ model is a key differentiating offer when compared to its growing and formidable streaming rival Apple Music.

It remains to be seen how this will be rolled out and made available to independent artists, but if it is made reasonably affordable and accessible to music makers outside of the label system, they could stand to benefit from the feature by reaching new listeners who are more likely to tune into a ‘sponsored song’ then a generic advertisement.

Spotify also announced that in addition to its partnerships with Ticketmaser and digital ticketing platform SongKick, users will now be able to access artists’ upcoming tour dates via a collaboration with Eventbrite and AEG’s AXS. This means more hometown venues, more touring territories, and more opportunities to promote local live experiences for fans.

LANDR Celebrates 1 Million Users


TuneCore’s pals over at LANDR – the tool that allows independent artists to instantly master their tracks at an affordable rate – have hit a major milestone: one million users! LANDR has continued to offer a great solution to artists hoping to polish the sounds of their tracks while lacking a robust mastering budget.

Throughout most of June, LANDR partnered with TuneCore Artist Chance the Rapper, donating $1.00 for every user that masters a track Chance’s Chicago-based “Social Works” Music Academy, as well as 10% of all purchases. We always love to see great brands connecting with great artists, and the charitable element of this arrangement only warms our hearts more.

Google Play Music’s New Release Radio Feature Launches


No matter what music streaming platform your fans dig the most, (and remember, we help you get your releases on a lot of ‘em!), we can all agree that they should be aware of new releases each week. After all, with so much music being digitally released each year, listeners can feel a bit overwhelmed, and it helps to have a little curated direction when it comes to being alerted about the latest and greatest.

Much like Spotify’s “Release Radar” or Apple Music’s “My New Music Mix” features, Google Play Music announced this month that it’s now offering a feature for subscribers called “New Release Radio”. It’s essentially, according to the Android Authority blog, “a playlist that offers up the latest new release and is actually updated on a daily basis to ensure that you’ve always got something new to listen to.”

As personalized, data-driven playlists and features continue to increase in popularity among streaming platforms, Google’s New Release Radio is a welcomed addition. We look forward to seeing how TuneCore Artists can make their music more discoverable to more fans.

ASCAP and YouTube Strike a Performance Rights Deal


In an era in which artists and songwriters have been forced to be more vigilant when it comes to collecting digital royalties, video streaming giant YouTube and performance rights organization ASCAP have reached a multi-year agreement for public performance rights and data collaboration in the U.S. This comes as a sigh of relief to many who have been seeking ways to ensure that royalties are being paid to songwriters, composers and publishers when their works are streamed on YouTube.

ASCAP CEO Elizabeth Matthews says, “This agreement achieves two important ASCAP goals – it will yield substantially higher overall compensation for our members from YouTube and will continue to propel ASCAP’s ongoing transformation strategy to lead the industry toward more accurate and reliable data.”

Good news for TuneCore Artists who are affiliated with ASCAP: this new deal will allow the two parties to address the issues around identifying and compensating songwriters using the extensive amount of data they have available. This, in general, is also another important step towards creating a system within the digital music economy that holds platforms and rights societies responsible for proper royalty payments.

TuneCore Artists Close In On Earning One Billion Dollars In Revenue

When TuneCore launched in 2006, our mission was simple and clear: to help independent artists sell their music online, without sacrificing sales revenue or giving up their rights. At that time, there was only a fraction of the digital platforms by which artists can have their music streamed, downloaded and discovered in 2017. iTunes ruled, Amazon was cracking into the market, and artists that created music outside of the label system needed a way to get it distributed.

Since then, TuneCore has gone on to grow as a company exponentially in terms of what we offer artists in the way of features and services – and independent artists have acquired more and more power when it comes to controlling and advancing their careers. Services like Music Publishing Administration, Fan Reviews, Professional Mastering, YouTube Sound Recording revenue collection and others have made TuneCore a staple in the indie community across all genres.

All the while, whether they continued grinding it out DIY-style, got signed to a label, or achieved mainstream success, TuneCore Artists carried on receiving 100% of their sales revenue using our platform.

Today, we’re excited to announce that TuneCore is approaching the $1 BILLION mark of revenue earned by artists from their download sales and streams!

That’s one billion as in the number one, and NINE zeros after it. These are McDonald’s-esque numbers, people. Dr. Evil-from-Austin-Powers-ransom-request numbers, even. No matter the non-music-related monetary figure reference: we think it’s a pretty big deal.

Collectively, that money helped artists do things like:

  • Eat
  • Pay rent
  • Record more projects
  • Create and sell merch
  • Sign up for Publishing Administration
  • Build PR and radio campaign plans
  • Afford new equipment and gear
  • Go on tour

Maybe you’re reading this as a TuneCore Artist who just joined or hasn’t seen tons of money from their release since distributing and you’re thinking, “Wait, what? Me?” Yes, you. As you hustle and write and record and tour to build a fanbase, and focus on earning more revenue from your music, the money you’ve earned so far – whether you’re still working on that first dollar, or you’ve out the other side as a superstar – contributes to a major figure that would have baffled music industry pundits over ten years ago.

Your contribution to this major milestone, no matter what the size, plays an undeniable role in the further expansion of independent music and supports the idea that artists can do it their way and still get paid.

To celebrate, for a limited time you can join the Tunecore Artists already in the ‘Billion Dollar Club’ by distributing a FREE SINGLE using the promo code BILLION at check out (offer expires 7/2/17).

Distribute your free single today!

As we count down to the big earning moment, join us for the journey by following us on Twitter, Facebook and Instagram where you can get in on the fun. And be sure to follow our official TuneCore Spotify playlist!

New Music Friday: June 23, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Identity
Naughty Professor

Jazz, Alternative


Sorry (High & Dry)
Boy Band

Pop, Folk


Daydream
Jo&Me

Pop, Alternative


Righteous / Ratchet
Humble the Poet

Hip Hop/Rap, R&B/Soul


Electric Feel
CLAVVS

Alternative, Pop


Clarity
Tanner Patrick

Pop


Stuck Like You (Electric Bodega Remix)
Kritikal

Hip Hop/Rap, Pop


Nothing Scares Us (feat. Daniella Mason)

Super Duper
Alternative, Pop


Mixed Up
Ships Have Sailed

Alternative, Electronic


War Of Hearts (Acoustic)
RUELLE

Singer/Songwriter, Alternative


Any Minute Now
C. Shirock

Alternative, Singer/Songwriter


Acoustic
Decyfer Down

Christian/Gospel, Rock


I Love Myself (feat. B. Slade)

Chaka Khan

R&B/Soul, Dance


Don’t Be Mad At Me
KoBoogie

Hip Hop/Rap


Remixes
Freedom Fry

Electronic, Pop


Yours

Leven Kali
R&B/Soul


Girls On Their Phones
DALES

Pop, Rock


Perfect People
courtship

Alternative, Pop

Wednesday Video Diversion: June 21, 2017

Happy First Official Day of Summer! And happy 69th birthday to the legendary, all-important, more-relevant-than-ever (sorta) 33 and 1/3 RPM record! It was this day back in 1948 that sucker was manufactured and began to revolutionize how folks consumed their favorite music. Now settle into that summer feeling with some visual distractions: music videos from our endless catalog of awesome TuneCore Artists!

Great White, “Big Time”


Torion, “Dinero (feat. Dae Dae)”


The Rival, “When I’m With You (Walking On Air)”


Ruelle, “I Get To Love You”


Shirock, “Still Young”


Nytrix, “Live From Avalon Hollywood (w/ Neon Hitch)”


MX, “uMqondo (feat. Breeze)”


Simon Jano, “El Mundo Esta al Reves”


Whissell, “Get Free”


Sirusho, “PreGomesh”

Why So Many Musicians Will Never Be Successful

[Editors Note: This was written by Anthony Cerullo and it originally appeared on the Sonicbids Blog.]

Even without seeing his full face, it’s a fair assumption that the man pictured above is none other than Bono from U2. Say what you will about the man, but it’s hard to deny his success. The quest to finding success like Bono’s – or any other famous musician, for that matter – is a difficult one. The reasoning behind this is because the definition of success is different for many people.

Some believe that all it takes is maintaining a standard of excellence. As long as they conquer the technical aspects of their instrument and become fluent in the language of music, then success will grow naturally. Not to put down those aspects, but there’s more to it than that.

Today’s age of music is increasingly competitive. Techincal musicianship is common practice and no longer a mind-blowing concept. Of course, there are still musicians out there who are better than others, but in terms of the audience, people won’t pay that much more to see someone like Herbie Hancock play piano compared to Taylor Swift. In fact, Taylor Swift probably charges more and isn’t nearly as musically talented as Herbie Hancock, yet some would argue she has a more successful career.

Audiences and musicians alike understand that technical excellence is a necessity if one wants to make it in music. That being said, it’s hardly all you need for success.

The keys to a successful personality

First of all, great job at mastering your instrument. You’ve practiced until your fingers bled and fought through the periods of low motivation until, finally, you’ve broken through. Friends, family, and teachers alike all praise your ability on your instrument… so why are you not playing Madison Square Garden on New Year’s Eve? Well, as we already know at this point, it takes more than skill to breed success.

If you want to change the world of music, that’s not going to be done just by being the best – people also need to recognize your creativity and individuality. By approaching your music in a unique and thoughtful way, you don’t even have to be an amazing player. You can see examples like this all over the music industry. Take the Beatles, for instance. None of them were virtuosos at their individual instruments, but they did something that no one else did, and they will be remembered forever for it.

Besides originality, a few key personality traits are needed as well. It’s easy to get lost in the monotony of life, but if your career isn’t going where you want it to, think about something: Are you playing it too safe? Are you sitting at home practicing your instrument and looking at all the massive tour schedules of other bands?

Some people who play it safe think that in order to make it big, you need to be skilled, rich, or lucky. A little bit of that will help, but more than anything, you need to be bold, dedicated, and devoted to taking risks. The big gig isn’t going to fall in your lap – you have to get out of the house and go for it.

You know that feeling that you might lose everything when taking a risk? It’s not a bad one. A scary feeling, yes, but bad, no. In the end, it will be persistence that brings you to the top, not luck or money.

Once you finally have the courage to risk it all and leave your comfort zone, you need to figure out how to maximize your time.

Don’t settle for mediocrity

Once you join the rat race to success, it’s crucial to differentiate yourself from the pack. There will be plenty of musicians of equal talent and dedication to compete with. To stand out, many believe they should practice longer or more efficiently. This will help, but you only have so much time and energy. By not managing your time effectively, you’ll burn yourself out.

Once that happens, you’ll seek any victory you can get to revive confidence. This is why so many people aim for mediocrity. It’s easy to obtain, safe, realistic, and doesn’t consume much energy. Some people are content with mediocrity as it satisfies them just enough.

However, the field of mediocrity is crowded. Mediocrity is like a lake full of trout fishermen. Sure, trout is alright, but there’s a lot of other guys here fishing for it. Meanwhile, in the ocean, a few daring seafarers hunt after Moby Dick himself. Moby Dick is certainly a much harder catch, but there is also less competition for this very reason.

The big goals are the ones to go after. Assuming you’ve already mastered your instrument, your energy will be best spent putting maximum effort into what you believe. You want the Moby Dick of ideas – the one that seems almost unobtainable, yet you couldn’t imagine failing to capture it.

This dream has to be deeply personal. If it’s not, you won’t be willing to do whatever it takes to make it come true. Before attempting anything, that desire has to be into place. Otherwise, you’ll be wasting time and energy. In other words, don’t exhaust yourself fishing for trout.

Put it into action

This will sound cliche, but it’s time to be honest with yourself. We all have dreams, but what stops us from doing them? If you took a piece of paper and wrote down the top five things to do before you die, would you start doing them right that second? Probably not, but that’s the issue with many who fail.

Too many musicians crave success but, whether they know it or not, shy away from it. It can be something small like not telling your friends about a gig because you’re afraid of what they’ll think. Maybe you’re sitting around putting off album production for another day. Have you written out the song you’ve been humming in your head for the past week? Why not?

It’s common sense, but nothing will get done unless you put it into action. Start small and write a list of things you need to advance your music career. Then just start doing them. Put more energy into the bigger goals on the list, but don’t skip over the smaller, necessary ones. If you’re really that dedicated to becoming a successful musician, then you’ll be rewarded greatly for your dedication to action.