Wednesday Video Diversion: October 26, 2016

It’s Wednesday afternoon. You’re bored and about to lose focus on everything you’ve been working on all day. We trust you’ll snap back into it, but in the meantime, enjoy a pleasant round-up of TuneCore Artist music videos!

VYCES, “Devil”

Pussy Riot, “Straight Outta Vagina (feat. Demi Mo & Leikeli47)

Jonathan Hoyle, “Know It’s You”

About A Mile, “Taking Back”

Caroline Boole, “Undefeated”

Thrown Into Exile, “No Words”

Theocracy, “Ghost Ship”

Taylor Davis, “Wilderness”

Pink Fireball, “Turn Around”

This Little Badge, “Next”

TYuS, “My Way”

Ayo Jay, “Gimme Kiss”

How to Maximize Your Music Promotion on Social Media Using a Simple Formula

[Editors Note: This blog was written by Dave Kusek, founder of New Artist Model, and it originally appeared on the Sonicbids Blog. As we continue to celebrate the launch of TuneCore Social, here is some helpful content for independent artists who are always on the look-out for social media strategy tips!]



As a musician, the last thing you want to do is spend hours and hours every single week dealing with your social media. After all, you probably started in music to be creative, not to sit behind a computer dealing with marketing.

While it’s awesome that you can be in direct contact with your fans in today’s modern music industry, it definitely puts a lot of strain on your time. You need to post quality content on a regular basis, and on top of that, you need to post unique content to your different channels to keep your fans interested across the board. I mean, why should someone follow you on Facebook and Twitter if you push out exactly the same messages on both platforms? That all adds up to a lot of content and a lot of time.

But there’s a solution to simplify your approach, maximize your impact, and speed up the process – and it starts with just one piece of content.

“Circular viralocity” is a phrase coined by marketer and career coach Brendon Burchard. In short, it’s a very simple formula that will help you turn one piece of content, like a cover video, music video, or new song, into multiple pieces of unique content that you can easily share across social media. It’s also a way to circulate your fans to all your online channels like Facebook, Twitter, YouTube, SoundCloud, your blog, and your email list.

In the end, not only will your social media promotion be more effective, it will also be easier and less time-consuming to manage. So let’s break down the steps.

1. Multiply your content

The first step is to derive multiple pieces of content from whatever you’re sharing, and it’s actually a lot simpler than you might think. As an example, let’s say you’re uploading a cover video or even an original song video to YouTube:

  • YouTube: First, you’ll post the music video or cover video to YouTube.
  • Facebook: Create a shorter edit of the video and upload directly to Facebook to take advantage of its sleek video player.
  • Twitter: Grab your favorite lyric line from the song and create a quick quote graphic in Canvato post to Twitter.
  • Instagram: It’s pretty easy to just snap a photo while you’re filming the music video or cover video, but if you forget, you can always just grab a screenshot from the video for Instagram.
  • SoundCloud: Pull the audio from your video and post it to SoundCloud.
  • Blog: Your blog gives you the chance to go a little deeper with your fans, so use this opportunity to let them into your world a little. One option is to simply post the video and write up your thoughts on the song, what it means to you, the story behind your lyrics, or what the writing and recording process was like. If you have more time, you could film a separate video where you actually explain and talk about some of these things on camera and post that instead.
  • Email: You can definitely just email out a link to your blog post, but if you want to take it a step further, you could send your email subscribers a free download of the MP3 audio from the video.

Of course, there are a ton of other options. You can post short videos to Twitter, different lyric quotes or images to Facebook, or free downloads on SoundCloud. Get creative with it!

2. Link it together

Okay, so now you have a lot of really great content. This is where a lot of people stop, but we’re going to take it a few steps further to really power-drive your social reach by linking everything together.

What do I mean by that? Basically, you want everything you post to be linking somewhere else.

  • Your shorter Facebook video can link to the full YouTube video.
  • Your Twitter can link to the YouTube video, your SoundCloud, or your blog post.
  • You can add links to your social channels, your blog post, and a place they can buy/download the MP3 for the song in the description of your YouTube video.
  • Your blog post can include a link to sign up to your email list.

See what we’re doing here? We’re getting your fans to check out all the awesome content you just created to drive up the exposure and engagement on all your online channels. It’s a big content circle!

3. Drive traffic

If you really want to maximize this strategy, you want to be actively encouraging your fans to follow through the content circle. In other words, let them know that you’ve got a lot of different and cool content for them on your other channels.

When you’re working with YouTube, most people don’t take the time to look in the description box, especially if they’re viewing on mobile. So the best way to get your fans to check out your links is to actually ask them. Do a quick voiceover at the end of your video encouraging your fans to open the description box and click through your links, or even better, get on video yourself.

On Facebook and Twitter, ask your fans to click through the links you share, and tell them why they should. What will they get by clicking through that they can’t get here?

If you follow this circular viralocity strategy, your social media should be much less time-consuming and much more effective. If you’d like to learn more strategies to simplify your career and unlock more opportunities, I’d like to give you the opportunity to download my most popular ebook, Hack the Music Business, for free. It’ll take you through some of the best strategies for indie musicians to help you grow your fanbase and your career.

TuneCore Presents: Austin, TX — Nov. 1, 2016

On Tuesday, November 1, 2016, you’re invited to join us for TuneCore Presents – a two-part event going down at Emo’s in Austin, TX.

TuneCore is partnering with Austin Music Foundation to offer educational presentations and discussions, covering digital distribution, music publishing administration, and making money from your music on YouTube. Additionally, attendees will be treated to musical performances from TuneCore Artists Keeper and Migrant Kids.

This event is FREE and begins at 6:45pm at Emo’s.


The event is open to everyone who’s interested in learning more about how they can better monetize their music and take their careers to the next level.

Want to learn more about selling your music online, collecting songwriter royalties from all over the world, and earning dough every time your song gets played across YouTube? TuneCore Presents is the perfect opportunity to do so!

Make sure to swing by to get to know members of the TuneCore team, including the following speakers:

Scott Ackerman – CEO of TuneCore

Gillian Morris – VP, Music Publishing Administration at TuneCore

Camille Moussard – Director, Video at TuneCore



Why You Need To Make a YouTube Trailer for Your Channel

[Editor’s Note:This blog is written by Jesse Elmore, founder and editor of Hear The Music.]

So you’ve created your YouTube channel and uploaded a great portfolio of music. You’re getting decent views and people seem to be really enjoying your music, but you’re just not getting as many subscribers as you want. There are a number of things you can do to try and increase subscribers, but the most important (and easiest) way is to simply ask them!

The best place to ask them to subscribe to your channel is creating a channel trailer. It was specifically added by Google/YouTube to help channel owners encourage people to subscribe. In fact, it will only play for viewers that are not currently subscribed to your channel. That’s a really great feature. You don’t have to beg for subs before/after every video, and your current subscribers don’t have to hear it.

Just Like A Movie Trailer

If you think about it for a second, it makes a lot of sense. Think back to a movie you were really looking forward to see. How did you first hear about that movie and start getting excited about it? My guess is the movie trailer! That feeling you get after watching a trailer is exactly what you want to instill in your viewers. You want them excited to see your name pop up when you release a new piece of content. You want them asking, demanding, you cover their favorite song or release an acoustic version of a favorite original!

Wake Them Up

Many people just browse around on YouTube. Clicking from video to video aimlessly without any thought to subscribing to a channel. They may hear you ask for a subscription before you start singing, see your text box pop up, or maybe stay on your video long enough for you to ask at the end of the video, but a lot of the time those things are just noise to people. It’s something they put up with to enjoy your video.

That’s not to say that those things aren’t important, but a trailer video is simply a more focused attempt that stands out and demands they take notice. It gives them the chance to take a pause from their mindless clicking so they can hear a personal message from you. You can explain to them what you’re all about, and why they should support you with a subscription.

Put Your Best Foot Forward

This is your chance to make a great first impression to your future supporters. You want to put the best version of yourself in front of them. With that in mind, here are some things to think about when creating your first trailer:

  1. Appearance is important. Like a job interview, you want your appearance match your “job”. No, that doesn’t mean wear a suit. Wear whatever it is you would wear on a gig. Look good, feel good. Your audience will notice.
  2. Set the stage. Just like your personal appearance, make sure your surroundings look and sound good too. Pick a nice background to be in front of. Set the stage. A dirty bedroom with your roommates playing Halo in the background does not convey “professional musician”.
  3. Don’t use a potato to record it. Use a good quality camera to get an HD recording and upgrade to a good quality microphone. Get a nice mic for your vocals, and just use that.
  4. Keep it up to date. Don’t make it and forget it. Make a fresh trailer, at least every couple months, updated with current news and songs.

What Does A Good Channel Trailer Look Like?

As far as the content of the video itself:

  1. Keep it short. 15-30 seconds should be your goal. Don’t stretch it. You want viewers to be excited, not annoyed.
  2. Give them a warm introduction. Introduce yourself and express to them how happy you are that they are watching your music.
  3. Tell them what to expect. Let them know about everything you offer. Covers, originals, acoustic versions, cooking tips, whatever. Tell them your release schedule. If you don’t have one, make one. It’s important to keep your name on their minds.
  4. Ask them to subscribe! This is what all the work is for. Let them know why it’s important to subscribe, and how much it means to you. The trailer will automatically have a “Subscribe” card at the end of the video to make it easy for them.

Unleash Your Creativity

The tips above are a basic framework of how to structure your trailer. Make it your own. Have fun with it and try to really give your audience a sense of who you are, and what they will be missing if they don’t subscribe. Spend some time on it, and make sure it’s entertaining to watch. You don’t want people to be annoyed and click off before they even get to your music. Try making videos in a couple different styles and see which type results in more subscriptions.

Just Do It!

Hopefully, I’ve made clear the reasons why you need to make a YouTube trailer for your channel. It is a great tool for increasing the number of subscribers your channel gets, and it really puts a personal face on your “brand” and helps you connect with your audience. Whether you’ve been thinking about making one for a while and haven’t gotten around to it, or you’re just hearing about trailers for the first time; just do it! It will be a huge benefit to you and your channel!

New Music Friday: October 21, 2016

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow THE NEW – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!

Paradise In You
Radical Something
Alternative, Pop

Morning Comes Too Fast
Toot Illdude
Hip Hop/Rap

The Violent Sound
The Last Ten Seconds of Life

Heavy Metal, Rock


Ibn Inglor
Hip Hop/Rap

The Letter O
Dame D.O.L.L.A.
Hip Hop/Rap

Bryan Lanning


Get You
Daniel Caesar


Stella Mwangi
Stella Mwangi
Hip Hop/Rap

The Pearls
The Pearls

Singer/Songwriter, Alternative

Strange Places
Case Arnold

Hip Hop/Rap

Mathew V

Singer/Songwriter, Pop

Due West
Meaning Machine

New Age, Instrumental

Don’t Play

Hip Hop/Rap

Amazon Launches “Music Unlimited” Streaming Services

Recently, Amazon announced the launch of its brand new “Amazon Music Unlimited” service that allows subscribers to access and stream millions of songs ad-free and download tracks/albums to make them available offline. That means fans who love to use Amazon to consume digital music now have an exciting new way to listen to their favorite artists and discover new ones.

This is a big step for Amazon Music, and we’re thrilled that TuneCore Artists are being presented with one more way to make their music available to fans.

The following Amazon Music Unlimited subscriptions will be available to customers in the US:

  • Individual subscriptions will be available for $9.99 monthly or $99.99 annually with discounts for Prime Members
  • Alexa Single Device subscriptions will be available for $3.99 monthly

What does this mean for TuneCore Artists who have already submitted their releases to Amazon Music in the past?

You’re covered! Any singles, EPs, or albums you’ve distributed to Amazon Music via TuneCore will be made available to Amazon Music Unlimited subscribers. If you’d like to make amendments to releases on Amazon Music, please contact our Artist Support team.

How is Amazon Music Unlimited different from Prime Music?

Prime Music, which is made available to annual subscribers of Amazon Prime, allows users to listen ad-free to over a million songs and hundreds of expert-programmed playlists. As a whole, Prime Music is curated by Amazon’s staff, whereas Music Unlimited will act as a streaming service giving users access to stream albums and tracks from all artists who distribute music to Amazon Music.

Amazon Music has long been a place for TuneCore Artists to sell their music to fans. A legendary innovator in the e-commerce space, Amazon has amassed a loyal population of users and sellers and continues to update the way people can consume everything from digital and physical music to home supplies and clothing.

Where can I learn more about Amazon Music Unlimited?

Still got questions? Head over to our helpful TuneCore Knowledge Base or Amazon to learn more about this new streaming service.