George Eliot (the English novelist) once wrote, “I think I should have no other mortal wants, if I could always have plenty of music.” Hmmm, dare we take this literally when relating it to the superfluous availability of music nowadays? It seems everywhere you look in recent years, there are countless amounts of digital services popping up that allow you to seek and release new music. Spotify, a popular music provider, states that with their service, “there are no limits to the amount of music you can listen to. Just help yourself to whatever you want, whenever you want it.” Eek! Sounds a bit overwhelming. So, are our eardrums just about ready to combust in music overload?
But does too much music mean not enough quality? Stephen Garrett, Chief Executive of Kudos (a film and television production company based in the UK) stated, “We are in danger of creating a world where nothing appears to have any value at all, and the things that we make…will become scarce or disappearing commodities.” The digital availability may make our connection with music more disengaging, since we have to sift through more sounds. So the bits of quality that are heard could become tainted by worn out ears. With so much music out there, A&R scouts might become desensitized to new talented musicians. Maybe they’ve heard it all before.
In turn, nowadays you can hear about new “good” music easily on the web, as any music fan bookmarks their favorite music sites or blogs on their computer. Or you might choose to take a long weekend from work to check out a music festival like Coachella, SXSW or Bonnarroo, where you can hear bands you love as well as check out the smaller tents to hear other less-known artists. Pandora innovatively created a way for you to find new music simply by entering one song you dig, which prompts their service to make a station revolving around that song’s style of music. They do all the work for you!
The abundance of networks that keep popping up to make new music available leaves us simply wanting more. More could mean a good thing for the artist. Perhaps we can look at the abundant availability as something positive, since nowadays any musician is allowed the opportunity to let their musical creations reach the masses. Musicians now have many digital outlets that can facilitate their exposure. So they do not have to conform to the mainstream record label masses. They have a fair chance to become the next big thing, even if a major record label doesn’t think so. And, maybe because there is so much music, it will allow fans alone to be tougher critics and rate music on a more relatable level.
So friends, the colossal sea of music could be somewhat frightening for the consumer. But at last, this could mean more for the artist to get a fair shot at success. You don’t even need to do an intense hunt for music if you don’t feel like it. You can allow various digital services to seek and grab for you. Don’t mind if I do!