The first TuneCore Artist Ping pages are live with many more coming….
As you may have heard, Apple just launched a new service called Ping. A social network for music where iTunes music fans can follow their favorite artists and friends to discover music they’re talking about, listening to and downloading.
Ping has “People” accounts and “Artist” accounts. Artist accounts allow musicians to upload and create their own pages featuring their pictures, videos, tour-dates, music recommendations and a lot more.
I was fortunate enough to speak with Apple the day they launched Ping to begin working on getting the first TuneCore Artist Ping accounts set up. Many are live with many more coming. We will continue to get more and more TuneCore Artists set up over the next weeks as Apple works to authenticate and set up Ping Artist accounts for the millions of artists within iTunes.
SETTING UP AN ARTIST PING ACCOUNT
Here’s how an Artist Ping account gets set up.
First an artist, or their representative, is verified as the authorized person to control the Artist Ping account (i.e. no, you cannot pretend to be Iggy Pop). This is done via TuneCore coordinating with TuneCore Artists and then relaying information to Apple.
Once this info is received by Apple, Apple emails out a unique url link specific to the artist. When this link is clicked on, the iTunes software opens in your browser and says “Ping Artist Account” – it will ask you to log in with your iTunes user name/password or you can create a new iTunes account just for your Ping Artist account.
Whatever account you use to log in will be part of your Ping Artist Account. One of the the things the Ping Artist and People account will do is display what you bought via that account on your Ping page.
So, if you are Motorhead and you buy the Strawberry shortcake “Rockaberry Roll” album ( and yes, that is the name of a real album, I just looked it up) – this will appear on your Ping Artist Page.
Once in your Ping account you will be able to upload assets etc. There may be a slight delay before they appear as Apple will check to assure the movies/images are not pornographic .
TuneCore Artist Andrew Belle was kind enough to take some screen shots of the process as he set up his Artist Ping account
You can view Andrew’s Artist Ping Account here.
MY OPINION AS TO WHY APPLE HAS THS PROCESS
The following is not from Apple, it is my opinion as to why this above process exists.
There are literally millions of bands on iTunes. Apple has to come up with a way to authenticate that the entity that lays claim to the Radiohead etc Ping Artist page is actually authorized to do so.
To control this, there has to be a manual process (at least at inception) where Apple literally reaches out to an artist via the entity that provided iTunes the music so they can assure the control for that Artist’s Ping page is actually the person/entity that has the right to do so.
This would be consistent with the high quality experience that Apple provides. It’s an Apple process that many others do not do.
It’s this verification process that increases the value of the Ping page as the fan or follower knows that this is actually the artist’s page.