Decide Where You Want to Be Heading and Work Backwards

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Last month bluegrass band The Infamous Stringdusters played an awesome CMJ show at Brooklyn Bowl to kick off their fall tour.  We got a chance to board their (parked) tour bus before the show, and ask them about touring, marketing and promotion, the financial struggles that often come with being an independent band, and a whole lot more.

Over the next few weeks we’ll be featuring parts of the interview between TuneCore’s Chris Mooney and Andy Falco (guitar) and Travis Book (bass) of The Infamous Stringdusters.

This clip from the interview is all about touring—creating a tour, choosing venues, building a fanbase…

If you don’t have time to watch the clip, here are some of the key points from the ‘Dusters:

1. Lay down a framework of venues and cities to present to your booking agent.  The vision should come from the band, not the management.

2. Don’t just play where there are a lot of people. Play places you want to go.

3. You have to start slowly to build a fanbase in a new market. For example, start with one night at a venue that fits 100 people, then go to two nights at that venue.

4. Your goal venue doesn’t need to be the place that’s the most popular or can fit the most people.  It may be the place that’s most in line with the experience you want to create.

5. Decide where you want to be heading and work backwards.