A Different Kind of Release ‘Date’

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Last week we posted about the creative way Garcia Goodbye launched their most recent single.

Here’s another clever release story to add to the mix:

Indie rocker Marnie Stern is turning the release date of her new record, The Chronicles of Marnia, into a romantic (hopefully!) date as well.

One lucky guy (the contest is open to guys only) will win an all-expenses-paid date with the talented musician on March 19th, the day her new album comes out.

From KillRockStars.com (Stern’s label):

Hipster guys, are you tired of seeing Marnie Stern have relationships with an endless array of losers and bores? Don’t you think a guitarist as great as Marnie should have someone special to watch Law and Order SVU with? Do you enjoy petting dogs while eating chicken wings? And honestly, don’t you think a nice, positively cute, 30-something Jewish girl should meet the man of her dreams? We sure do!

Interested in learning more? Or think you might be a match? Find out more here.

Perhaps this promotional idea won’t end in a fairytale romance, but it’s a pretty clever way to get people excited about her new album.

What do you think? Ever tried something similar?