The sun is shining (for now…) the birds are chirping (ok fine, that’s a truck outside), and we’re celebrating #TCVideoFridays. Enjoy our roundup of music videos from artists in the TuneCore community…
By Pete Rogers
Creative, TuneCore Music Publishing Administration
As the music industry continues to evolve, sync licensing has become an increasingly vital revenue stream for musicians. For this reason, we’re now making your administered compositions available to Music Supervisors for worldwide licensing opportunities (if the recording of the composition is also distributed by TuneCore). The newly created Sync & Master Licensing Database lets Music Supervisors and executives search by artist, genre, keyword and iTunes sales rank on a private, invite-only basis.
In addition to the TuneCore Sync & Master Licensing Database, our in-house Creative Team actively searches for compositions that have potential for all types of sync uses across all multi-media including film, TV shows, commercials, video games and more, and presents them via playlists and specific submissions to Music Supervisors. Rest assured that these playlists, along with monthly newsletters and personal communication from our Creative Team, will get your music heard by the most influential tastemakers in the business. Once a composition is chosen for a project, the TuneCore licensing staff negotiates the rights and fees to make sure your copyright is licensed legally and for the best possible terms.
Here’s a look at the exclusive Sync & Master Licensing Database through TuneCore Music Publishing Administration:
(Click on the images below to enlarge)
Below is the public landing page where Music Supervisors login or request a membership if they’re new. Anyone visiting this page can use the embedded Spotify players to stream a sampler of TuneCore best sellers as well as a more general sampler curated monthly by the creative staff.
After login, supervisors are directed to the main charts page. Both All Time and Last Week charts are based on iTunes sales data and can be viewed by top 200 songs in all genres at once or by individual genre. Music Supervisors can listen to songs from this page and submit quote requests for specific projects.
On this page, supervisors are able to search keywords in all fields, or use the dropdown menu to browse by individual artist, genre, song title or composer. Members are encouraged to use our ‘build it’ player to stream music, ‘favorite’ tracks for future reference, view album artwork and submit quote requests. Search results also show the percentage of publishing ownership that you, the TuneCore Songwriter, control to help expedite the clearance process.
The Playlists page lets members access the same Spotify playlists seen on the main public page after they’ve logged in. Members are encouraged to follow TuneCore Publishing on Spotify to be kept current with new playlists.
The technology and staff are now in place to allow the right industry executives access to our catalog, and TuneCore-administered compositions have already been featured in projects like 20th Century Fox Film – EPIC, Microsoft Xbox Game – RIVALS, Ken Burns Film – THE CENTRAL PARK FIVE, ABC’s DANCING WITH THE STARS , JIMMY KIMMEL LIVE, and many more…will your song be next?!
Sign up for TuneCore Music Publishing Administration today and get your music pitched for Sync and Master Licensing opportunities.
They’re baaack! We brought back our album, single and ringtone distribution credits, making distribution even easier. And because of the holiday next week, we’re offering up to 20% bonus savings on multi-credit packs.
Not familiar with distribution credits? Here’s how they work:
Distribution credits let you pre-buy distribution for your upcoming release(s). You can purchase them before your album, single or ringtone is ready for distribution, and then use the credits when your music is all set to head to stores. There’s no expiration date to worry about, the credits will just sit in your account until you want to use them.
They’re available individually or in packs of 5, 10 or 20 (the multi-packs are discounted!).
*Distribution credits cannot be used to pay for renewals.*
Don’t miss out on the holiday savings— snap up some multi-packs before July 7th, 2013!
We’ve got some exciting TuneCore Japan news: Major Japanese group World Order just released their new single “Imperialism” through TuneCore Japan. The digital release is available worldwide on iTunes, Amazon MP3, music.jp and Oricon Music Store.
Fronted by ex-martial arts fighter Genki Sudo, World Order is a Japanese dance and music ensemble whose mission is to inspire others to reflect on contemporary society, working styles, global culture, and images of modern Japan.
Fans can check out the single in World Order’s “Imperialism” music video (below), which shows seven suit-clad men dancing “hypnotically and robotically” to Genki Sudo’s original music, with shots of U.S. landmarks like the Capitol Building and Union Station in the background.
TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.
Is your hit next?
Every Wave of Sound
Kingdom of Giants
Downtown Express (Music from the Motion Picture)
Banner 4th of July (Original Soundtrack)
We Are One 2013
Paul Van Dyk & Arnej
Apotheosis – Live 2012
Love Will Make Us Right
The Tillman EP
By Ari Herstand
I get a lot of questions from bands about how to get their numbers up on social media sites. After a 2 minute scan of their sites I completely understand why their numbers aren’t higher (and it’s not because they suck – many of these bands are actually great). It’s because they don’t understand the online communities they are attempting to be a part of.
Too many bands improperly use social media sites. You must learn to use each site the way they are intended to be used and understand the proper etiquette on each site. Believe it or not, each site is a “community.” If you act like an impostor, you will be ousted (unfollowed and unliked). DO NOT automatically link your social sites together. This is a surefire way to be flagged an impostor.
For some reason, bands take time to learn Facebook and many can navigate it quite well and know how to appropriately tag, Like, comment and post, but when it comes to Twitter they are lost. Most bands’ Twitter profiles look like a disjointed stream of half tweets with links to 3rd party sites where the content originated.
+It Doesn’t Take a Web Genius
LEARN TO TWEET (not just send content from your Reverbnation, Facebook, ArtistData, Vine, Instagram). Twitter is not meant to be your band’s news stream. It is meant to give your followers an intimate glimpse into the inner workings of everything “behind the scenes.” It is meant to get much more personal (and frequent) than Facebook.
If you are a band, then sign each tweet with the band member’s name. This will welcome your followers to get to know each band member more personally.
Learn the rules of Twitter. Here are some starting points:
If you start a tweet with @someonesname ONLY your followers WHO ALSO follow @someonesname will see it. Twitter does this so you can have semi-private conversations. This is how you reply to someone. I’ve had these semi-private conversations with friends on Twitter where we’ve had 20 back and forths. This would be awfully annoying if every one of my followers saw every one of my tweets directed at only that one person. BUT it’s fun for my followers who also follow the person I’m interacting with. It’s as if they are eavesdropping on the conversation. Who doesn’t love a little inside gossip? This is how Perez Hilton and John Mayer HAD IT OUT (back before JM’s public meltdown when he left Twitter). It was quite entertaining for those who followed both accounts to witness.
Always reply to people who tweet you (when appropriate – ignore the haters, DO NOT ENGAGE). Make sure to always hit the “Reply” button so people who want to see the full conversation only have to click “View Conversation.”
+++Update 6.18.13 – Here’s an example:
2) The Retweet
One of the most misunderstood, but popular, features on Twitter. There are many ways to properly retweet someone. The mobile Twitter app gives you two quick options: Quote Tweet and Retweet. If you choose the Quote Tweet option then it will paste the user you are retweeting’s exact tweet with quotes around it. Use this option to then add your own commentary AT THE END of the quoted tweet. If you select the Retweet option it will show that user’s tweet in your feed, displaying it to all of your followers (with a little note that you Retweeted it – so your followers know why they are seeing this foreign account in their stream). On the desktop/browser version of Twitter, only the direct Retweet button is built in.
RT and MT are ways to Retweet that Twitter does not endorse, but they are welcomed and encouraged amongst the overall Twitter community (they actually began because Twitter didn’t offer the Retweet option back in the day – so users invented it!). The way to use RT is you copy the user’s tweet, then in your own tweet box, write your commentary, then write “RT,” then their handle (@someonesname), then paste their exact tweet. MT is used the same way, but it stands for “Modified Tweet,” so you can alter their tweet slightly (like changing a hashtag).
+++Update 6.18.13 – Maybe it’s a funny joke, but it seems that many are misusing RT, Retweet and Quote Tweet to tweet about this article. The embedded irony is lovely (or maybe this article sucks). So, to reinforce how to properly use these, take a look at these tweets below for reference.
The Quote Tweet:
The Retweet (button):
3) The Hashtag
The hashtag (#) started as a way to get topics to trend. It is still used this way sometimes. TV shows are now encouraging this by putting up little phrases on the screen during the program like “#MarianasSecret” to encourage those watching the show to use the hashtag on Twitter (and now Facebook – yes Facebook NOW supports hashtags). Anytime you use a hashtag Twitter will turn it into a link and if you click it, Twitter will filter a new stream to just show those tweets with that hashtag included. Like during the NBA Finals, people tweet about the game and include #NBAFinals. Users can then click that hashtag link and see a nicely laid out stream of all #NBAFinals news (or #Grammys, #BreakingBad #Kimsbaby #whatever).
BUT, that being said, the hashtag has turned into an inside joke amongst the community. People now use the hashtag for a humorous clarification or worded emoticon that somewhat has to do with the tweet. #idontfeellikeexplainingthisanymore
There are many ways to share photos on Twitter. The easiest and most direct is Twitter’s built in feature. If you take a photo with Twitter’s built in photo feature it will show up as a linked pic.twitter.com. These photos will then be displayed on the left side of your desktop profile. When tweeted, your followers will be able to click View Photo in their stream and the photo will display right there in the stream. Twitpic is an external app which used to be the most popular photo sharing app on Twitter (pre 2011 when Twitter launched the built in feature). Twitter will still show Twitpic photos on the profile page on the left side of the stream (alongside YouTube videos you tweet), but Twitter has removed Instagram photos from this section – once Facebook bought them out). If you link to an Instagram photo, there is no “View Photo” button – just a link to the photo on Instagram.com. Flickr, Tumblr, Imageshack, Facebook and other sites will allow you to send photos to Twitter (similar to Instagram), but users will have to click the link and get sent to an external site to view them.
5) Linking to external sites
Anytime you force people to view content outside of their Twitter stream, you better give them a good reason to because people don’t like leaving the app/site. Twitter allows very few external sources of content to be displayed within the stream (like YouTube and Vine videos) via View Media, View Summary and View Photo buttons. Some online newspapers create Twitter-ready previews where you can click the View Summary button in the tweet and view a preview of the article (@NYTimes does this). If you’re going to link to external sites it should be because you are linking to something important (like an article, an Instagram photo or a ticket link). You should NOT link to an external site because the tweet was too long (like from Facebook). UNLINK your Facebook from Twitter. One of the most despised links on Twitter is fb.com. And it’s not because people don’t like Facebook or aren’t on Facebook. Most likely, they love Facebook, but while enjoying Twitter they want to read tweets meant for Twitter – not shortened Facebook status updates with a link to the Facebook page where the status was posted. (Especially because most people use Twitter on their phones. Clicking a Facebook link will not send them to the Facebook app, but rather to the browser where they most likely aren’t logged in). This is way too complicated and contains too many steps to just finish reading a tweet that is supposed to be 140 characters.
If you link to a BandCamp or SoundCloud player/song it will display a View Media button enabling people to play your songs right there in the stream. Big win!
If you have an iPhone you’ve seen these little emoticons: faces, cars, cups of coffee, dancing ladies, monkey see, and the smiling pile of poop. Apple has now automatically added these Emoji emoticons to the languages keyboard on the iPhone. Emojis are widely loved and used all over Twitter. If you have an iPhone you may partake in the fun. If you don’t, well, you can’t.
6) Your Avatar
Remember, most people view Twitter from their smart phone. Create an avatar (profile pic) that looks great as a tiny little square photo on a smart phone.
7) Your description
This is the first thing people will read when deciding whether to follow you or not. Personalize it. Make it fun. Give a glimpse into the tone of your stream. The description should accurately represent your personality along with help people understand who you are.
Tweet often. Much more than you post on Facebook. There’s no magic number, but by all means tweet multiple times a day. The best time to tweet (when most of your followers will see it) is between the hours of 1PM and 4PM. So, pump out your best tweets then. But tweet when you’re inspired. You should not go more than a few days without a tweet (but really, you should be tweeting everyday).
Above all, HAVE FUN on Twitter. Follow musicians, news outlets, celebrities, comedians and friends. If you’re new to it, spend a half day exploring Twitter. Use it from your phone so you get the full experience of how most people use it. Start tweeting regularly. Don’t treat it like a chore. Do it because you WANT to (and you must get to the point where you want to tweet). Your followers will see right through a forced tweet. Don’t tweet if you have nothing to say, but don’t leave your page untouched for days. Make sure to interact with other users. Your stream should include a combination of Retweets, replies and tweets from you intended for all of your followers. Your stream needs to be more than just links to photos and Vine videos. If you act like a member of the Twitter community, you will quickly gain followers. If you act like an impostor, you quickly will lose em.
+Fuck Facebook… In The Face
If you need a serious revamp (or vamp) of your social sites (and/or website) check out myGet Specific program. I will help you.
Ari Herstand is a full-time musician who has performed all across the country at clubs, colleges, festivals, high schools and more. His music has also been featured on television. Ari’s site, aristake.com, is dedicated to helping artists by providing tips and lessons from his personal experiences.