Tunecore Louie Bello

5 Ways to Market Yourself for Success in Music

By Louie Bello

[Editor’s Note: We’ve been following Boston-based R&B performer and writer Louie Bello for a while.  Recognized for the past five years by the Boston Music Awards as a nominee for Best R&B Act, Bello is a fixture in Boston’s live music scene, and has written songs for broadcast as well as other performers.  If you’re an independent artist looking to grow your career, check out his five tips for marketing yourself…]

1. Figure out what success means to you.

Do you have to make $40 million a year and be on JT status?  Or is a solid income from your musical abilities and a loyal following enough? If your head’s in the right place you can be successful.

2. Determine the demographic of your true fans.

Test your music and sound on different groups of people before you do a full blown marketing campaign.  Concentrate on the groups that respond the best, looking at gender and age.  Wasting time and money just to feel cool does not help the cause.

3. Put together a great team.

Most successful people surround themselves with like-minded individuals, who are equally motivated and dedicated.  You can start with family or close friends who truly stand behind you.  Give them tasks that help reduce stressful situations—this will open up more opportunities and allow you to focus on the music. Treat your team well and they will help propel your career.

4. Structure your marketing campaign before you start promoting yourself.

It’s great to hear your voice on a song or see your video online, but if you and your mom are the only ones listening, what’s the point?  Have clear goals and a plan around why you are releasing your product.  Use YouTube as a direct link to your target audience, with   views, likes and organic growth as the goal.  Spending money doesn’t equal success.

5. Enjoy what you do.

The days are short and in this business we all hear “No” more than we ever hear “Yes!”  Make sure you enjoy the journey.  Be yourself and smile!  You are your product and music is supposed to be fun.

  • Earley

    We have two songs with you for almost 4 years now. We cannot locate them.
    HELP!!!! We have forgotten all data including password….what to do?

    • tunecore

      Hi there,

      Please write to our support team (http://help.tunecore.com/app/ask) from the email address you likely used to create the account, along with the song names, and we can help you out!

      • Gdott Da Truth

        That’s what’s up lovely tips sure can use it

  • Earley

    How to find our two songs. We have just recently been paid for them.

  • Iris

    pretty good tips, thank-you, especially like # 1. Don’t let anyone else determine or change your idea of what success means either. And Louie, you bear a remarkable resemblance to a younger Pierce Brosnan I might add…

  • dynamicalan

    One Hundred Percent of nothing is nothing some successful publisher and writer had said!

  • J_DaPrynce

    GREAT READ! Thank you very much!!!

  • lost Soulja

    I agree… (Talking Bout Money ) by Rrealla

  • Robert Jackson

    Aye you guys if yall have time check me out. I’m homeless here in Atlanta but my kids and my goals keep me fighting and going hard.

  • Robert Jackson
  • King Saha

    Am from Uganda,Africa and am a TUNECORE artist.

  • 6bass

    This is an awesome read for the more mature musicians. While helpful no matter what ; I say using this advice steadily will yield some great results.

  • Anja Helèn Fagerli

    What is success in music for you? http://aneea.com/what-is-success/