Host An Awesome Concert – From the Comfort of Your Living Room!

[Editors Note: This is a guest blog written by Jonathan Wax, founder of 4×4 Artist Management – a boutique-style firm specializing in music management, social media promotions, marketing, branding, sponsorships, licensing and consulting. Jonathan is in no way affiliated with the platform mentioned in this article, StageIt, and there has been no sponsorship from this company. Concert Window is a platform that provides similar services.]

I work with a musician that lives to be on the road.  There’s nothing more thrilling for him than to play in front of a live audience and feed off their energy. He’s performed over 500+ shows the past few years. But we all know how expensive touring can be.  If you’re an up-and-coming artist, just breaking even ($) to play for your fans around the country is considered a win.  So when you play a show that’s profitable, you certainly want to play at that venue/city again.  But what if that venue required no hotel, gas, speeding tickets, fast food restaurants, or hours of waiting backstage before going on?  Last week my client gave StageIt a shot for the first time, and the results were truly unbelievable…

StageIt provides an intimate venue setting, all through the computer screen. Your fans are one-on-one with you – and if you have that target audience who wants this type of experience, there really isn’t anything better than StageIt.  We charged just $5 per ticket, and gave fans incentive to tip during the show.  The top 3 tippers would receive complimentary signed plaques.  Top-10 tippers would receive two never-before-released acoustic bonus tracks. My client also told fans during the live performance that if they bought CDs from his website during the show, he would sign the CDs live on the air.  Between the tickets, tips and merchandise sales, he brought in nearly 6X the amount of income than a normal venue show.  Oh, and he didn’t have to pay for a hotel, gas, etc.

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Halfway through the show, it became clear that the super-fans were not only here to support, but to also show my client that they were each his #1 fan. As a result, they playfully tried to out-tip each other, to win that #1 spot. And in return my client wanted to give them the best possible performance he could.  He played over a dozen songs, answered fan questions, made some jokes, and gave them the show they all wanted and deserved.  He showed them that he truly appreciated their support.  He wouldn’t even let the show end when the 60 minutes were up, because he had yet to finish interacting with them.  So, StageIt’s team (who must have been watching from their office) extended the set 20 minutes.  It was a perfect night.  We will be doing another StageIt show this month. And if it goes well again, who knows, we might make this a monthly residency.

Moral of the story is – if you have super-fans (from anywhere around the world!) – even just 10 super-fans – these types of concerts are the idea for you.  Set the ticket price low, and maybe you’ll get some of the less-active fans to join the fun too.  Once they get a taste of how this all works, they’ll feel a part of something special, and want to keep coming back.

Give it a shot.  You have nothing to lose but an hour of roaming on Facebook. Worst case it’s a one hour rehearsal. Best case you find a fantastic source of revenue and a meaningful way to interact with your most passionate fans. Your SUPER-FANS!

  • Bill Blackstone

    I’ve performed before hundreds of audiences, perhaps thousands, over the past 30 years. ‘Live’ Performance, to me, is in front of people, ‘live’, not in front of myself in my living room. My living room may be where I ‘Practice, or Rehearse’.
    I don’t believe that anything can replace performing before a live audience. This experience shapes you and makes you ‘grow’ as a Performing Artist. This ‘experience’ matures you as a ‘Performer’, Musician, and Artist. Nothing can take it’s place, not technology, not a webcam, not the internet, none of them. Replacing live performance, in front of an audience with a living room webcam so called ‘Concert’ will give new Artists a false sense of confidence. The pressure felt, the ‘Butterflies’ that come and have to be dealt with, before a ‘live’ audience are ingredients necessary growth and development, an ‘Easy’ ticket to fame without ‘dues’ having to be paid.
    To eliminate this part of becoming an experienced musician will bring the level of genuine quality down to an elementary and mediocre level.
    Perhaps this is the beginning of the end? Sad..

    • jw62

      Hi Bill – I agree that a performance at a venue in front of an actual audience is critical to building your stage presence, confidence, and skills as a performer/artist. It also lets you know what songs react and doesn’t react, without actually asking “well what do you think?” (cause you can ask that online and fans can type their thoughts). However, the biggest thing I want artists to understand from my blog post among anything else, is that going on the road isn’t the only solution to playing for your fans, making money from that, and interacting with them in an intimate way. Plus, online concerts are an opportunity for up & coming artists to play for fans they simply cannot play for and budget otherwise… we had fans from Germany, Spain, Brazil, UK, etc, who tuned into Mikey’s online StageIt performance. It also allows for a looser, more spontaneous performance, where fans don’t hold back from “speaking” during the performance – they’re commenting, requesting, asking questions right from the StageIt comment box next to the video, and the artist sees that and responds. Yes, this is technically doable at a venue show, but when it’s in the form of text (online chat), it’s a lot easier to handle and manage. Regarding ‘pressure felt’ and ‘butterflies’ – Mikey just did his second StageIt show last week for 450 people. Believe me, he felt pressure to put on a fantastic show – and he definitely felt excited and nervous when the show was about to go ‘live’… Again I don’t disagree that going on the road is likely the best solution to interacting and playing for your most loyal fans, but it certainly is no longer the only solution. And the fact that the revenue was so much greater for him than a normal venue show (due to fans tipping during the online performance) shows that fans really want to give back but perhaps they may feel uncomfortable doing it in person. Or, maybe it’s because they don’t hold an actual tip jar in their hands at all times during the performance :). Either way, online concerts opened up something that was never possible before. And who knows, maybe these fans feel this is more intimate than watching next to hundreds of other people… Regardless, I’m excited to embrace this and not see it as the downfall to live shows.

      -Jonathan Wax

    • http://ljproductionsandpublishing.blogspot.com Lori Jean

      It’s good for practice before you go out and also once you have and you’re a bit tired of it or want a mixup, this is great as well.

    • Utah Voice

      Wow negative Nelly over here. Why don’t you read the article first before responding.

  • http://PeteBensen.com/ Peter Erik Bensen

    Also a great venue for webcasting home concerts is StreetJelly.com. StreetJelly is live music coupled with family friendly chat. Viewers can make song requests, tip with PayPal tokens, comment and chat with other viewers. It’s free to join with either a Facebook or e-mail account, for both performers and viewers.

    StreetJelly.com is user-friendly, has great audiences, and offers great services and apps for both performer and viewer/listener. It’s easy to use, informal, and attracts every sort of musician, amateur and pro. This year I’ve had over 5000 viewers, all while performing at home or anywhere I have WiFi or a mobile internet connection.

  • DesFly

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  • http://ljproductionsandpublishing.blogspot.com Lori Jean

    I’m looking forward to my first show, Jan. 3rd at 6:30pm PDT. I had great experiences with Concert Window and I hope the same will be for Stageit.

    • tunecore

      Awesome to hear, Lori! Hope everything goes well :)

      • http://ljproductionsandpublishing.blogspot.com Lori Jean

        Thanks! I go all out with track lights, professional makeup and outfits! So it will be good.