TuneCore Partners With Lyric Financial to Launch New Service That Empowers Independent Artists

First-Of-Its-Kind Integrated Financial Tool Gives Members Ability to Easily Request Advances on Future Earnings

New York, N.Y. – April 13, 2017 – TuneCore, the leading digital music distribution and publishing administration provider for independent musicians, today announced the launch of TuneCore Direct Advance. A unique collaboration with Lyric Financial, the leading financial services and technology company serving the global music industry, the innovative new service offers U.S.-based TuneCore artists automated advances on their future distribution sales revenue.

With many independent artists and labels operating as small to medium-sized businesses with sometimes minimal resources, TuneCore Direct Advance is a valuable new offering that allows them to take advances on future earnings to help fund new projects and further their careers. From recording new material to purchasing new equipment to funding a tour, TuneCore Direct Advance provides a simple way for artists to access advances at their convenience, 24/7 and on their own terms. In addition, this new advance model does not require artists to pledge ownership of their music, which is often the case with many competing services. With TuneCore Direct Advance, independent artists can have full control of their finances while still maintaining total creative control of their music.

“This is a one-of-a-kind integrated offering that gives artists a hassle-free, reliable way to access their future earnings quickly and easily, eliminating the difficulty often associated with obtaining advances,” says Scott Ackerman, CEO at TuneCore. “We are deeply invested in the careers of our artists and are committed to ensuring they have the tools and resources needed to succeed.”

TuneCore Direct Advance is the latest addition to the company’s comprehensive array of artist tools and services that are made to help them build successful music careers. The new service is available for U.S.-based TuneCore artists that meet certain eligibility requirements, including sales history and earning thresholds.

Qualifying customers can request a cash advance directly from their TuneCore Balance Page, and for a low, one-time fee, they will quickly and easily receive the money through PayPal or ACH (Automated Clearing House). The advance is repaid directly from future sales and automatically deducted from streaming and download earnings. Since this service operates as an independent process, artists avoid additional, time-consuming tasks often associated with obtaining advances, including registration and negotiations.

Based on direct feedback from customers, TuneCore recognized the need for a service that gives artists easy access to future sales income.

“As an artist for more than 20 years, I know firsthand the need for a money advance to cover anything from production to personal expenses,” says Lito MC Cassidy, TuneCore Artist. “For the first time in my career, I not only feel in full control of my money but also relieved to know that by simply choosing the amount of money I need, I can receive an advance in seconds.”

TuneCore Direct Advance was developed in partnership with Lyric Financial Founder and Chief Executive Eli Ball to give independent artists the ability to budget and access their royalties and licensing income at their convenience.

“For the last two years, we have worked to automate what has historically been a cumbersome manual advance process in the music industry,” says Ball.  “TuneCore Direct Advance is a simple, easy-to-use application that provides creatives with a clear view of their current and forecasted earnings, allowing them to request advances in less than a minute. These basic tools will be invaluable to any music industry professional in budgeting and managing the ups and downs of their cash flow. The deal we have announced today with TuneCore is a huge validation of the platform we have all worked so hard to create.”

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About TuneCore:

TuneCore brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest artist revenue-generating music catalogs in the world, earning TuneCore Artists $836 million from over 57.3 billion downloads and streams since inception. TuneCore Music Distribution services help artists, labels and managers sell their music through iTunes, Apple Music, Spotify, Amazon Music, Google Play and other major download and streaming sites while retaining 100 percent of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, world-wide royalty collections, and placement opportunities in film, TV, commercials, video games and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe Digital Services, operates as an independent company and is headquartered in Brooklyn, NY with offices in Burbank, CA, Nashville, TN and Austin, TX, and global expansions in the UK, Australia, Japan, Canada, Germany, France and Italy. For additional information about TuneCore, please visit www.tunecore.com or https://youtu.be/1Kuu_tZ1In0

About Lyric Financial:

Founded in 2007, Lyric Financial is a financial services and technology company that provides innovative financing solutions to the global music and entertainment industry.  The company’s latest innovation, a virtual ATM platform called SNAP*, empowers creatives to tap into their catalog earnings in less than a minute. Based in Nashville, TN, for more information about Lyric Financial and their virtual ATM products please visit lyricfinancial.com.

For media inquiries, please contact:

TuneCore: Alisa Finkelstein, MWW PR

212-827-3753

afinkelstein@mww.com

 

Lyric Financial: John Vlautin, SpinLab

818-763-9800

jv@spinlab.net

A Look Back at 2016: TuneCore Artists in the Spotlight

2016 was a generally…interesting…year around the world. We saw a lot of changes, but one thing that remained constant was the talented artists within the TuneCore community’s ability to shine!

We couldn’t be more proud of 2016’s movers and shakers who continue to crush it in the world of independent music — proving you don’t need to be on a major label (or in some cases a label at all) to build an audience, get heard and get paid what they’re truly owed. So join us as we take a look at some of the standouts from around the industry over the past year!

GRAMMY Time!

TuneCore artists, songwriters and arrangers are making some serious waves in both the GRAMMY and Latin GRAMMY nomination pools this year. Check out some of the awesome noms received by independent artists from the TuneCore community and join us in congratulating them:

Best Urban Contemporary Album 
We Are King
KING
Best New Artist
Chance The Rapper
Best Dance Recording
Drinkee
Sofi Tukker
Best Rap Performance
No Problem
Chance The Rapper Featuring Lil Wayne & 2 Chainz
Best Rap Song
No Problem
Chancelor Bennett, Dwayne Carter & Tauheed Epps, songwriters (Chance The Rapper Featuring Lil Wayne & 2 Chainz)
Best Rap Album
Coloring Book
Chance The Rapper
Best Latin Jazz Album
Madera Latino: A Latin Jazz Perspective On The Music Of Woody Shaw
Brian Lynch & Various Artists
Best Contemporary Blues Album
The Last Days of Oakland
Fantastic Negrito
Best Regional Roots Music Album
E Walea
Kalani Pe’a
Best Children’s Album
Novelties
Recess Monkey
Best Musical Theater Album
The Color Purple
Label: Broadway Records
Fiddler On The Roof
Label: Broadway Records

TuneCore Artists On the Come-Up

While we don’t live-and-die by the almighty “Best Of” lists each year, we are always proud to see some of the great artists who distributed their releases using TuneCore show up on ’em!

Pigeons & Planes’ “Best New Artists of 2016”

– Kamaiyah
– Lil Yachty
– Starrah
– Kaiydo
– Maggie Rogers
– Jessie Reyez
– Saint JHN
– Twelve’Len

Pitchfork’s “Best of 2016”

– A Good Night in the Ghetto by Kamaiyah
– Telefone by Noname
– Coloring Book by Chance the Rapper
– We Are KING by KING
– The Sun’s Tirade by Isiah Rashad (Hip Hop)
– Honor Killed the Samuri by Ka (Hip Hop)

SXSW, TuneCore Presents, A3C, Brooklyn Hip Hop Fest, Mondo.NYC

2016 saw a continued effort to connect with artists on the ground at some of America’s most exciting music summits and conferences, including one curated by TuneCore:

Deap Vally performing at TuneCore's 2016 Austin Takeover
Deap Vally performing at TuneCore’s 2016 Austin Takeover

 

Director of Video Camille Moussard breaking down how to earn revenue on YouTube during "TuneCore Presents" in conjunction with Austin Music Foundation
Director of Video Camille Moussard breaking down how to earn revenue on YouTube during “TuneCore Presents” in conjunction with Austin Music Foundation

 

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TuneCore holding it down in the Tidal Tent during the 2016 Brooklyn Hip Hop Festival

 

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Sr. Director of Entertainment Relations Chris Mooney (far right) and Director of Marketing Mitch Wenger (far left) presenting/moderating “Under The Hood: Get Your Music Heard and Get Paid for Doing It” at Mondo.NYC 2016

Reeperbahn, The Great Escape, Indie Week, MusikMesse, MAMA

Not only did TuneCore launch new websites in Australia, Germany, France and Italy, we also made our presence known at some of the most prominent music industry events in Canada and across Europe:

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TuneCore UK Brand Manager Sam Taylor on stage during DIY Day at Great Escape 2016

 

International VP Marie-Anne Roberts, CEO Scott Ackerman, and Germany Brand Manager Stine Muehle at Reeperbahn 2016
International VP Marie-Anne Roberts, CEO Scott Ackerman, and Germany Brand Manager Stine Muehle at Reeperbahn 2016

 

TuneCore's Meghna Rajaram and Brittany Holloway at Indie Week 2016
TuneCore’s Meghna Rajaram and Brittany Holloway at Indie Week 2016

Giving Back in 2016

2016 was year for TuneCore to get involved with some amazing music-related non-profit organizations and serve as the distribution platform for some very thoughtful charity-based releases:

  • Songs Of Love Foundation – Based in Queens, the Songs of Love Foundation matches independent songwriters with children and teens in difficult medical, physical and emotional situations, brightening their world with personalized songs about them. TuneCore has partnered with S.O.L. to become their official digital distributor. Read more about Songs of Love here.
  • Broadway For Orlando – After the tragic shooting that took place in the Pulse nightclub of Orlando, Broadway Records headed up a charitable initiative which organized the recording of Burt Bacharach’s classic “What The World Needs Now” sung by an all-star Broadway cast. 100% of the proceeds from this recording went to the GLBT Community Center of Central Florida. TuneCore was honored to be tapped as a distribution partner. Find Broadway For Orlando on iTunes here.
  • Broadway Kids Against Bullying – Similar to the above initiative,  Broadway Records coordinated voices from some of the finest young talent on Broadway to perform and release “I Have a Voice”, an effort to stand-up against bullying. All profits from the release go to NoBully.org, and you can find it on iTunes here.
  • The “Play It Forward” Campaign – In the wake of the Paris terrorist attacks of December in 2015, the band in the middle of it all, Eagles of Death Metal, began an on-going initiative that invited artists from Kings of Leon to Jimmy Eat World to cover their song “I Love You All The Time”, with 100% of the revenue generated going to co-founder Joshua Homme’s nonprofit “Sweet Stuff”. Read more about the Play It Forward campaign here.
  • Notes For Notes – Notes for Notes is a 501(c)3 non-profit organization that designs, equips, and staffs after-school recording studios inside Boys & Girls Clubs offering youth the opportunity to explore, create, and record music for free. TuneCore has partnered up with the organization to offer education around distribution, publishing and general music industry tips for young, aspiring artists.

So cheers to the end of 2016! We’ll be resting up and getting ready for an exciting 2017 and we hope you join us. Happy New Year!

TuneCore Closes Out Strong Year of International Growth With Launch of TuneCore Italy

Streaming Is On The Rise Across All International Markets

BROOKLYN, NEW YORK – December 13, 2016 – TuneCore, the leading digital music distribution and publishing administration service provider, caps off a strong year of sustained and international growth with the announcement today of TuneCore Italy – the service provider’s fourth launch in the European market and sixth international expansion. Since the company’s inception in 2006, TuneCore artists worldwide have earned more than $783 million collectively from over 43.8 billion downloads and streams. As the only major global distribution service with a dedicated Italian offering, Tunecore.it features local content in the native language that caters to the Italian independent artist community.

As part of its continued commitment to support independent artists around the world, in 2016 TuneCore launched three international sites including TuneCore Germany (April 2016), TuneCore France (October 2016) and now, TuneCore Italy (December 2016).

TuneCore’s global expansion efforts have led to an overall increase in its year-to-date international customer base. Further, TuneCore’s local offerings in international markets have seen significant increases in customer growth, specifically in the France and Germany markets. TuneCore also identified Hip Hop and R&B/Soul as two of the fastest growing genres in each of its key international markets (U.S., Canada, UK, Australia, Germany and France). Additionally, TuneCore has seen the growing popularity of streaming reflected across its international markets, with a 340 percent year-over-year increase in streaming in Canada, as well as year-over-year increases in Australia (92 percent), Germany (71 percent) and the UK (67 percent). Streaming also continues to grow in the U.S., with a 65 percent year-over-year increase.

“As we head into 2017, global expansion is pivotal in furthering our mission to bring more music to more people worldwide, while continuing to establish TuneCore as a leader in the international digital music distribution market,” says Scott Ackerman, CEO at TuneCore. “Our global expansion into Italy – a market that previously lacked a dedicated local offering from a global distributor – is a natural fit as we continue to support our artists by giving them the local resources and tools they need to be successful.”

In addition to keeping 100 percent of their revenues, and retaining complete creative control and ownership of their music, Italian customers will have access to TuneCore’s robust portfolio of artist services, as well as local Italian partners such as Music Raiser and MusicOFF, and world-class customer service. TuneCore Italy artists can also opt to include their music in storefronts controlled by TuneCore’s extensive network of more than 150 digital partners across the globe, including iTunes, Spotify, Apple Music, Google Play and Amazon Music. In addition, TuneCore Italy customers will be able to take advantage of the company’s strategic partnership with Believe Digital. With an already existing office in Italy with more than 30 employees, Believe Digital will offer TuneCore Italy customers access to a variety of advanced artist services, such as international campaign management, trade and online digital marketing, video management and distribution, physical distribution and more.

With its expansion into Italy, TuneCore now offers local musicians in seven countries outside of the U.S. – UK, Australia, Canada, Japan, Germany, France, and Italy – the opportunity to collect revenue from streaming services, digital download stores, songwriter royalties, and sync licensing opportunities, all in their local currency.

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About TuneCore

TuneCore brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest artist revenue-generating music catalogs in the world, earning TuneCore Artists $783 million from over 43.8 billion downloads and streams since inception. TuneCore Music Distribution services help artists, labels and managers sell their music through iTunes, Apple Music, Spotify, Amazon Music, Google Play and other major download and streaming sites while retaining 100 percent of their sales revenue and rights for a low annual flat fee.

TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, world-wide royalty collections, and placement opportunities in film, TV, commercials, video games and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe Digital Services, operates as an independent company and is headquartered in Brooklyn, NY with offices in Burbank, CA, Nashville, TN and Austin, TX, and global expansions in the UK, Australia, Japan, Canada, Germany and France. For additional information about TuneCore, please visit www.tunecore.com or https://youtu.be/TSjGACrJyiY.

November Industry Wrap-Up

By Hugh McIntyre

The end of 2016 is close enough to touch, but we’re not there quite yet. November was a big month for music, if not the business, and a number of the most popular movers and shakers in the game made waves with new projects, changed history, and tried to push the boundaries of where their art had been before.

  • The Chainsmokers and Halsey are now immortalized in charting history thanks to their shockingly-popular hit “Closer;”
  • With a new string of mixtapes on the way, it is starting to seem as if Hamilton will never go away—not that you’d want it to;
  • Beyoncé, the country music star? If she has her way, she’ll be on top of every genre.

The Chainsmokers now have the fourth longest-running number one hit of all time

After what felt like forever, The Chainsmokers finally slipped a single spot on Billboard’s Hot 100 chart, vacating the number one spot the EDM duo had owned for months. The pairing’s hit song “Closer,” which features the vocals of up-and-coming pop singer Halsey, ruled the all-encompassing singles tally for an incredible 12 consecutive weeks, which puts the track into the history books alongside some of the greatest tunes that have ever been released.

The surprising reign enjoyed by The Chainsmokers and Halsey goes to show that despite reports, EDM is far from dead, and in fact in many ways, it has become the new “pop.” For months on end, “Closer” was the most-played song on the radio, the most streamed track, and the best-selling song in the country, proving that the masses have accepted this relatively new genre just as they have so many others in the past.

As production software becomes cheaper and easier to use, there are more remixers and dance producers than ever before, but clearly there is a market for this kind of material, and it is now entering a new era where it can compete with the biggest of all time.

Lin-Manuel Miranda is extending the Hamilton brand into a series of mixtapes

Hamilton creator Lin-Manuel Miranda is clearly a proponent of the idea that if something is working, keep running with it until people are tired of it. The man behind the hottest show to come to Broadway in years began rolling out the first tracks from the Hamilton mixtape that he revealed as in the works earlier this year, and already people are freaking out. The album-length project doesn’t yet have a release date, though it’s due at some point before the end of the year, but it already looks like it will be one of the biggest, and certainly the most highly-anticipated, pieces of music of all of 2016.

Miranda caused a frenzy online when he tweeted a photo featuring the tracklist for the Hamilton mixtape, complete with what artists had taken up vocal duties on all of the reworked songs. The group of names that the theatrical prodigy was able to put together is incredible, and it reads more like the lineup of which artists are set to perform at the Grammys or who has been hired to headline Coachella than a mixtape. Kelly Clarkson, Sia, Chance The Rapper, The Roots, Usher, Alicia Keys, and over a dozen others have all lent their talents to the CD, which is now even more hotly tipped than ever before (if that’s at all possible).

Around the same time, the playwright also revealed that this upcoming album was just the first mixtape, and that he was planning on turning Hamilton into not one, but a series of mixtapes. The actual cast recording of the show, which has already been certified double platinum and is still hanging on in the top ten on the Billboard 200, features 46 tracks, so it’s not difficult to understand how Miranda could continue to roll out mixtape after mixtape, keeping the brand fresh and alive for years to come.

Hamilton was creative enough as it is, but Miranda’s plan to morph it into mixtapes is a fantastic idea, not just in a creative sense, but when it comes to business as well. He’s turned one successful project into several, which is something that other musicians should take to heart.

If audiences love a song or an album, why not keep serving it to them in different ways to see how far it can stretch?

Beyoncé runs the (country) world—or at least she wants to

Beyoncé, or as many know her, Queen Bey, has already conquered the worlds of R&B and pop, but someone as ambitious as she is always looking for new challenges and new ways to come out on top.

When the singer launched her second surprise visual album earlier this year, fans were excited and shocked to hear a bit of twang on the new CD. Lemonade featured a country song entitled “Daddy Lessons,” which saw Bey going in a new direction with her music. Fans and critics applauded the effort, and it has been noted as a standout track from the album alongside singles like “Formation” and “Sorry.”

Now, with Lemonade slowly working its way down the charts, Beyoncé has launched a full-scale promotional campaign to make her mark in the country music world with “Daddy Lessons,” but surprisingly, it isn’t going as smoothly as the star is used to. Just days before the CMAs (Country Music Association Awards), it was announced that Bey would join forces with the Dixie Chicks to perform “Lessons,” which excited both country fans and the Beyhive. The aftermath of her stellar showing was mixed, with many complementing the excellent performance, while others commented that she seemed out of place at the CMAs, which are focused solely on country.

Not long after her time on stage, a live version of “Lessons” made its way onto Spotify, becoming the first track off of Lemonade to be made available to the public outside of either Tidal or iTunes. Up until late November, the only way the public could hear the superstar’s new collection was to buy it in full or sign up for Tidal, a streaming service co-owned by Bey, her husband Jay Z, and a few dozen other musicians. Her acquiescence shows that while she might be one of the biggest stars in the world, even Beyoncé needs to be on Spotify, where millions around the world access their music.

Reinventing yourself as an artist is difficult, especially when it comes to switching genres, though it’s not impossible. Bey was smart enough to go country in her own way, and not simply copy what the chart-toppers in the genre do. “Daddy Lessons” may have more guitar than the world is used to hearing from her, but she was able to discover what she could bring to the table that other superstars weren’t, which is a Louisiana vibe and a charisma and voice no other artist can match.

Transitioning from one style to another is possible, but it needs to be done intelligently and correctly if it’s to work out.

Event Recap: TuneCore Presents in Austin

Last week, TuneCore partnered with the Austin Music Foundation to offer an evening of education, networking, industry discussion, and a couple of amazing live performances. The goal of of our multi-functional event, dubbed ‘TuneCore Presents’, was to help artists and partners better understand TuneCore’s services and their music’s revenue sources.

The night kicked off with a VIP reception for some of our TuneCore Artists and music industry colleagues based in Austin. It was a blast to connect with members of the scene on both fronts, especially as our Austin office has still been open just over a year.

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After a few cocktails, guests filtered in and we kicked off some presentations! First up was TuneCore CEO Scott Ackerman, who opened up the evening discussing the value of digital distribution and making music available in stores and on streaming platforms in territories all over the world.

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Diving into the world of songwriter royalties and licensing next was TuneCore’s VP of Music Publishing Administration Gillian Morris. Gillian is an experienced expert in often confusing arena of publishing, making herself available to Austin-based TuneCore Artists who seek to learn more about how we administer and collect royalties on their behalf. She also dove into the much talked about value of sync placements and how TuneCore is helping to get independent artists of all genres placed in TV, film, ads, video games and more.

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The last speaker of the evening was TuneCore’s Director of Video Camille Moussard. Our foremost expert when it comes to how artists can utilize YouTube as a revenue stream, Camille broke it all down for artists and industry folks in the crowd. She  covered the ins and outs of collecting royalties from sound recordings on YouTube and how artists could very well be leaving dough on the table.

Each discussion wrapped with Q&A sessions, allowing for some very thoughtful and thorough questions from our engaged audience. Once everything was wrapped up, it was time for the artists to take the stage!

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The crowd was treated to a delightful set of synthy soul tunes from Austin trio Keeper.

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Closing out the night was the ever-entertaining three-piece Migrant Kids, who naturally invited our CEO Scott (who they endearingly nicknamed ‘Papa TuneCore’) to join them on lead vocals during their cover of Prince’s “Purple Rain”.

Thanks to all those TuneCore Artists, interested music-makers, and industry pals who showed up to a wonderfully successful event! We’re looking forward to more showcases like this in the coming year, so stay tuned. For now, enjoy our gallery of photos below – maybe you’ll see yourself!

Photos by Ashley Bradley & Megan Watcki

 

How to Maximize Your Music Promotion on Social Media Using a Simple Formula

[Editors Note: This blog was written by Dave Kusek, founder of New Artist Model, and it originally appeared on the Sonicbids Blog. As we continue to celebrate the launch of TuneCore Social, here is some helpful content for independent artists who are always on the look-out for social media strategy tips!]

 

 

As a musician, the last thing you want to do is spend hours and hours every single week dealing with your social media. After all, you probably started in music to be creative, not to sit behind a computer dealing with marketing.

While it’s awesome that you can be in direct contact with your fans in today’s modern music industry, it definitely puts a lot of strain on your time. You need to post quality content on a regular basis, and on top of that, you need to post unique content to your different channels to keep your fans interested across the board. I mean, why should someone follow you on Facebook and Twitter if you push out exactly the same messages on both platforms? That all adds up to a lot of content and a lot of time.

But there’s a solution to simplify your approach, maximize your impact, and speed up the process – and it starts with just one piece of content.

“Circular viralocity” is a phrase coined by marketer and career coach Brendon Burchard. In short, it’s a very simple formula that will help you turn one piece of content, like a cover video, music video, or new song, into multiple pieces of unique content that you can easily share across social media. It’s also a way to circulate your fans to all your online channels like Facebook, Twitter, YouTube, SoundCloud, your blog, and your email list.

In the end, not only will your social media promotion be more effective, it will also be easier and less time-consuming to manage. So let’s break down the steps.

1. Multiply your content

The first step is to derive multiple pieces of content from whatever you’re sharing, and it’s actually a lot simpler than you might think. As an example, let’s say you’re uploading a cover video or even an original song video to YouTube:

  • YouTube: First, you’ll post the music video or cover video to YouTube.
  • Facebook: Create a shorter edit of the video and upload directly to Facebook to take advantage of its sleek video player.
  • Twitter: Grab your favorite lyric line from the song and create a quick quote graphic in Canvato post to Twitter.
  • Instagram: It’s pretty easy to just snap a photo while you’re filming the music video or cover video, but if you forget, you can always just grab a screenshot from the video for Instagram.
  • SoundCloud: Pull the audio from your video and post it to SoundCloud.
  • Blog: Your blog gives you the chance to go a little deeper with your fans, so use this opportunity to let them into your world a little. One option is to simply post the video and write up your thoughts on the song, what it means to you, the story behind your lyrics, or what the writing and recording process was like. If you have more time, you could film a separate video where you actually explain and talk about some of these things on camera and post that instead.
  • Email: You can definitely just email out a link to your blog post, but if you want to take it a step further, you could send your email subscribers a free download of the MP3 audio from the video.

Of course, there are a ton of other options. You can post short videos to Twitter, different lyric quotes or images to Facebook, or free downloads on SoundCloud. Get creative with it!

2. Link it together

Okay, so now you have a lot of really great content. This is where a lot of people stop, but we’re going to take it a few steps further to really power-drive your social reach by linking everything together.

What do I mean by that? Basically, you want everything you post to be linking somewhere else.

  • Your shorter Facebook video can link to the full YouTube video.
  • Your Twitter can link to the YouTube video, your SoundCloud, or your blog post.
  • You can add links to your social channels, your blog post, and a place they can buy/download the MP3 for the song in the description of your YouTube video.
  • Your blog post can include a link to sign up to your email list.

See what we’re doing here? We’re getting your fans to check out all the awesome content you just created to drive up the exposure and engagement on all your online channels. It’s a big content circle!

3. Drive traffic

If you really want to maximize this strategy, you want to be actively encouraging your fans to follow through the content circle. In other words, let them know that you’ve got a lot of different and cool content for them on your other channels.

When you’re working with YouTube, most people don’t take the time to look in the description box, especially if they’re viewing on mobile. So the best way to get your fans to check out your links is to actually ask them. Do a quick voiceover at the end of your video encouraging your fans to open the description box and click through your links, or even better, get on video yourself.

On Facebook and Twitter, ask your fans to click through the links you share, and tell them why they should. What will they get by clicking through that they can’t get here?

If you follow this circular viralocity strategy, your social media should be much less time-consuming and much more effective. If you’d like to learn more strategies to simplify your career and unlock more opportunities, I’d like to give you the opportunity to download my most popular ebook, Hack the Music Business, for free. It’ll take you through some of the best strategies for indie musicians to help you grow your fanbase and your career.