Category Archives: Videos

Be Part of the Efficacy Series: Tell Your Story

Music industry publicist Fiona Bloom who runs the agency The Bloom Effect (and works with musicians like TuneCore Artist Avery*Sunshine), has a developed a very cool series called “Efficacy,” focused on telling artists’ stories.  Each webisode is created and edited by the undiscovered artist/creative type featured, and is intended to capture his or her interests outside of music.

There are 117 episodes so far, including one featuring TuneCore Artist Soul Khan, with new episodes premiering every Tuesday on YouTube.

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Want to be part of the Efficacy series? Here’s how to submit for consideration:

Subscribe to the Efficacy channel on YouTube, and shoot Fiona an email at fiona@thebloomeffect.com including the following:

-Subject line: Efficacy
-Send a link to your music plus a one sentence description about you and your music.

Good luck!

#TCVideoFridays – July 5th 2013

Stuffed from all the July 4th BBQs?  Put your feet up on the couch and check out a few music videos from TuneCore Artists…


Exact Change Project, “Ya Gotta Have Heart”


Bell X1, “The End Is Nigh”


Sky Parade, “I Should Be Coming Up (But I Keep Coming Down)”


Flagship Romance, “Hit the Ground”


The Sherpas, “Wave to the Water”


The Spitfires, “Tell Me”


Caitlin Linney, “Home”


Leah Nobel, “Ride the Butterfly”


The Henry Girls, “Watching the Detectives”


From Indian Lakes, “I Don’t Know You”

Do you have a video of a song you distributed through TuneCore? Tag us on Twitter (@TuneCore) and use the hashtag #TCVideoFridays with a link to your video.

YouTube Personality Shane Dawson Gives Tips For Growing Your Channel

If you’re a frequent YouTuber-er there’s a very good chance you’re already familiar with Shane Dawson.  Every week he posts videos on his two YouTube channels in the form of impersonations, music video spoofs of popular songs, a Q&A webseries, and vlogs.  With over 850 million video views and almost 4 million YouTube subscribers, we think it’s safe to say Shane knows what he’s doing.

We were able to ask Shane a few questions about how he’s grown his channel…

Are there specific actions on your end that you think got your YouTube page to really take off?

I think what I did differently was I started talking directly to the audience and relating to them on a personal level.  I feel like I made a true friendship with all of the people watching. So it became personal and they are doing this whole thing with me.

What are the different kinds of content you post on your YouTube channels?

My videos range from highly produced sketch comedy to music videos to documenting daily life also known as daily vlogs.

What are some things you do on your YouTube channel to keep viewers coming back?

Every week I start a conversation with the audience by asking a question of the week and I really try to make them feel involved in my videos. They know to expect that from me every week which I think keeps them coming back. (Do you think all the child stars hang out together?)

What advice would you give an artist just starting to use YouTube as a form of promotion?

Let the viewer into your life and also find ways to relate to them.  The internet is all about social media so you really need to portray yourself as someone people want to socialize with.  I’m constantly talking to my audience through all social media.

Are there some common mistakes you see artists making when it comes to YouTube (or other forms of social media)?

The audience wants to feel like they are interacting with you, not just watching.  Sometimes people make the mistake of trying to make their lives seem super  interesting in their videos or on social media and in my experience the audience really wants to just interact with you and get to know you more than watch your life.

For more social media tips for musicians, check out our guest post from last week by the team at Sneak Attack Media.

#TCVideoFridays – May 17th 2013

Got your weekly music video wrap-up! Here are 10 videos from TuneCore Artists to start your weekend on a high note…


In Isolation, “Berlin”


Imaginary Friend, “Fire Escape (feat. Kina Grannis)”


Mary Lambert, “Forget Me”


Lexy and the Kill, “We Can Dance Alone”


Suzuki Method, “Country Cousins”


Kelsi Luck, “That’s What I Like”


Paradise Fears, “Lullaby”


Rochelle Diamante, “Queen Bee”


Jonny Craig, “The Lives We Live”


Natalie Gelman, “Most the While”

Do you have a video of a song you distributed through TuneCore? Tag us on Twitter (@TuneCore) and use the hashtag #TCVideoFridays with a link to your video.

#TCVideoFridays – May 10th 2013

Kick off your weekend with 10 new music videos from TuneCore Artists!


Ivan Ives & RJD2, “8mm”


Laidback Luke & Hardwell, “Dynamo”


Richie Righteous, “Proverbs 31 Girl feat. Richboy Trav & Rayon Brandt”


LoCash Cowboys, “Chase a Little Love”


Lenny Cooper, “Mud Dynasty”


Matt Woods, “Wash Me Clean”


Bizzle, “Dear Hip Hop”


DJ (Dajulyn & Jabbar), “Kickin It”


Gary Go, “Through the Walls”


Sundy Best, “Lily”

Do you have a video of a song you distributed through TuneCore? Tag us on Twitter (@TuneCore) and use the hashtag #TCVideoFridays with a link to your video.

6 TuneCore Artists Heading Into ‘The Voice’ Live Shows

We’ve made it through the Blind Auditions, the Battles, and now the Knockouts.  And tonight, NBC’s The Voice is going live.

The remaining 16 contestants will begin fighting it out live for the title of The Voice.

So here’s where we stand with TuneCore Artists competing:

Team Adam: Judith Hill

Team Blake: Holly Tucker, Justin Rivers

Team Shakira: Sasha Allen, Kris Thomas

Team Usher: Josiah Hawley

Can’t wait to tune in tonight for Part 1 of the Live Play-offs—good luck to the TuneCore Artists going for the win!

Who’s YOUR favorite contestant in the competition?