5 Reasons It Pays To Collaborate

[Editors Note: This article was written by Suzanne Paulinksi, an artist consultant with over 10 years in the music industry and owner of The Rock/Star Advocate.]

 

They often say, “Teamwork makes the dream work,” but what does that actually mean? Sure, we all know the benefits of growing our own team to carry out our own vision, but what are the real benefits to working with others who don’t work for us?

In years past, as I tried to get former businesses off the ground, I had been approached many times to collaborate with other business owners. More often than not I said no, afraid someone else would cloud my overall vision or try to usurp whatever I was currently working on and take it for themselves. I also had bad flashbacks of school projects when group work meant me busting my ass and four or five others benefiting off of my all-nighters.

So I pushed ahead on my own.

After two businesses failed to reach their full potential, I realized it was time to get out of my own way and realize the potential of combining forces. It’s one thing to hire internally and have a team help execute your vision – in fact, it’s crucial – but it’s quiet another to work with someone else who is in your same position (the captain of their own ship), but who brings a different perspective or skill set to the table.

Whether you’re a business owner or a songwriter, when it comes to true collaboration, it’s no longer about making your vision work, it’s about doing what works, period.

You don’t have to abandon your vision, but you do have to be open to improving it.

If you can trust that it’s just as important to have people who work with you as it is to have people to work for you then you can profit (in more ways than one) from these five benefits of collaboration:

1. Opens you up to a new or larger fan base: If you’re an artist who is trying to build their fanbase, positioning yourself to be a featured artist on someone else’s track or reaching out to share a stage with an artist who has already established a tour can get you in front of others who may not be familiar with you, but who are already primed to be potential fans of yours. Don’t stay up on other musicians as a way to “keep an eye on the competition,” but stay informed on who’s making moves as a way to keep an eye out for collaboration.

2. Opens you up to more prominent industry attention: Especially if you’re in the songwriting business, collaborating with another writer who already has the ear of industry decision makers can elevate your chances of getting their ear as well. That’s not to say you should only work with people who have reached a certain recognition – working with someone else who is on your same level can be just as beneficial. Not only are two brains almost always better than one, but creating something from two different perspectives can give your project the unique spin needed to make others listen.

3. Gets you a life long partner in this industry who has your back: Creating art is a very vulnerable process. Creating art with someone else can create an almost immediate bond. In an industry that can be very unforgiving, forming a close relationship with someone who can 100% relate to your specific position in the industry can be invaluable as you grow together.

4. Makes you better creatively and professionally: As I said above about not needing to abandon your vision, but being open to improving it, collaboration causes you to reflect on what you bring to the table and push further. A strong collaboration will force you to dig deep and put it all on the table. Much like an accountability buddy when trying to finish a task, when there’s someone to answer to you’ll try harder. On a professional note, knowing how to work with other personalities and talents is never a skill you should let get rusty.

5. Gives you a great story: When you bio is all about you, it becomes a snoozefest. Everyone loves a good love story in the movies, and everyone loves to hear how a song or project came together from a successful collaboration, especially if it’s an unexpected one. It gives you plenty of content to share and drip out as part of your promotional campaign. It makes cross-promotion a no-brainer, once again getting your work in front of a larger audience.

A little bit of skepticism with who you choose to let into your creative world is healthy, but paranoia or being overly controlling has never served anyone in the long run. Remember that in the end, it’s all about presenting your fans with the best version of yourself and sometimes it takes others to bring that out of us.

Here’s to making the dream work!

New Music Friday: September 8, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow The Billion Dollar Club – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Under Construction
Kena C.
Christian/Gospel, R&B/Soul


N.O Saint
Ghxstmusic

Hip Hop/Rap, R&B/Soul


Darkness
Escondido

Alternative, Singer/Songwriter


Deadly Doll
Jesse Jo Stark

Alternative


North Pole
Injury Reserve

Hip Hop/Rap


Find You
Canyon City

Singer/Songwriter, Alternative


Warm In Your Sunshine
Karen Waldrup

Singer/Songwriter, Country


Take Down the House
Promiseland

Alternative


A Colorful World
Zusha

World, Folk


Funeral Balloons
Blockhead

Hip Hop/Rap, Electronic


Concordia
Happy Hollows

Alternative, Rock


Reality
Ray Volpe
Electronic, Dance


Probably Wrong: Session Two
Parker McCollum

Country, Singer/Songwriter


Spotify Singles
Shallou

Electronic, Dance


Hey California
Yøuth

Alternative, Singer/Songwriter


Lie With Me
Josiah and the Bonnevilles 

Alternative, Folk


Trypnotyx
Victor Wooten, Dennis Chambers & Bob Franceschini
Jazz, Instrumental


The Rise of the Phoenix
Chantè Moore

R&B/Soul, Pop

Tips to Draw the Crowd: How Local Artists Can Beat the Struggle

[Editors Note: This blog was written by Adam Young, CEO and founder of Events Ticket Center.  Adam is passionate about live music and hopes to inspire others to get out, see a show and make new memories.]

 

It’s supposed to be all about the music, right? Well, it turns out building a successful band takes a lot more than a decent melody. You’ve been writing, practicing, networking, booking and selling merchandise, and it’s starting to pay off. You’re building up a fanbase and maybe even getting some good press.

This is the middle of the journey, and it has its own unique challenges. We’ve put together a list of some of the most common (and annoying) problems musicians face, and our advice for how to turn them into opportunities to reach new fans and build a name for yourselves.

Struggle #1: The local music scene seems cliquey.

Depending on the size of your city and your genre, it may feel hard to break into the local musician community. Maybe your band just relocated to a new city and you don’t know where to start. Everyone seems to know everyone already and there’s no room for another name on the bill.

Fortunately, you can take steps to make your band known in the new scene. Look for local hangouts where other musicians congregate and introduce yourself. Spend some time getting to know them—after all, you already have a lot in common, and it’s more than likely that they’ll be willing to help you out. Alternatively, you can also connect with nearby bands through social media, which also helps you find potential new fans.

Don’t forget that most bands have been exactly where you are now, working to make a name for themselves and gain exposure. You’ll have to put in some time, but local musicians (generally) love to help each other out. Go see some shows, hang around afterward and introduce yourself. Let the bassist know you really loved his performance. Even better? Plug other bands during your own shows. They’ll be grateful, and they’ll remember it if they’re looking for someone to share the bill with. Community is the key here.

Also, think bigger than just your city. When you meet bands visiting from out of town, offer to host them. There’s a pretty good chance that they’ll reciprocate, and the next time you’re on the road, you’ll have a free place to stay.

Struggle #2: You’re getting low show attendance.

It’s a huge bummer to play to an empty room, especially if you’ve been steadily drawing crowds and record sales are strong. Low-attendance shows can come out of nowhere and really kill your confidence. Of course, there’s so much to say about how to draw audiences, how to market your music and get the word out about shows. Social media is one huge asset for letting people know about upcoming shows, and with the right strategy, it can help you fill a room on short notice. One tip that might be less obvious: Make sure the venue is the right fit before you commit.

Here’s an example: Maybe the booking person at the biggest, most popular venue around heard you play, and they want to book you last minute for a weeknight show. It’s a huge opportunity, and a much larger venue than anything you’re used to. If it seems too good to be true, it probably is. Your band won’t have the time or resources to draw in a crowd that will fill that venue, and an empty room is not going to get you invited back anytime soon.

Better to fill a small room with fans and energy and gradually build from there. Sometimes the better move is to say thanks and put that contact in your back pocket for when you know you can fill that space.

Struggle #3: People don’t buy records like they used to.

The good news is this is an industry-wide problem, so you’re in good company. The bad news is that there’s no easy answer. Bands make less money from album sales these days, whether it’s digital files or CDs and vinyl. It’s essential to put out new material and have it available for sale, review and airtime. But studio space is expensive, and many bands lose money on records they’ve already poured lots of cash—not to mention hard work—into.

While there’s still a lot of pressure to release solid albums, many bands can’t rely on them to make a living. Your best bet is to diversify. That means any band that wants to be successful needs to:

  • Have hard copies of albums to sell at shows and to distribute to press
  • Sell digital versions and hard copies of albums online
  • Utilize all the popular streaming services out there, like Spotify, Pandora and Bandcamp
  • Promote your music through social media to ensure you reach as wide an audience as possible

Struggle #4: You’re reluctant to accept help.

You may be thinking “I’d have no problem accepting any help that came my way.” And you might be right, but many musicians can get caught up in what they think their musical path should look like. They end up missing opportunities where they could meet new people, promote their music and build their fanbase, all because they thought they’d be able to do it on their own.

I talked with P.T. Banks, a musician from Austin, TX, and he said there’s nothing like your community to help you succeed, if you’re willing to let them.

“I refused some managerial and financial help early on in my career because of pride,” he said. “Working on your craft is the most important thing, but accept help and let people believe in you.”

Maybe that looks like setting up a Kickstarter to get your new album recorded or accepting when friends or family offer to support your music financially. Getting to the next level may be as simple as getting out of your own way.

Wednesday Video Diversion: September 6, 2017

Happy Hump Day everyone! We’re back with another round up of awesome TuneCore Artist music videos and some random and often meaningless fun facts in the realm of music history. On this day in 1974, a young Joe Strummer and his rock group the 101ers made their live debut at the Telegraph in London. A couple years down the road, the Clash frontman would ‘see the light’ of punk rock when the Sex Pistols would open for them. The rest? History!

Harp Samuels, “Secrets”


Scootie, “One”


Seeker & Servant, “Heart Change”


Chris Bandi, “Man Enough Now”


Loc Rhymacide, “Who Am I”


The Ruins, “Deliverance”


Katie Herzig, “Walk Through Walls”


Happy Hollows, “Way Home”


Ziggy Alberts, “Four Feet in the Forest”


Jon Tessier, “Summer Rain”

From the Stage to the Studio: How To Adapt Vocals For Recording

[Editors Note: This blog was written by Sabrina Bucknole. Sabrina has been singing in musical theater for over eight years, and wrote this as a deep dive into how live and theatrical singers can adapt their vocals for the studio and offers five practical tips for singers recording in the studio.]

 

Singers who have a lot of experience performing live can often find difficulty in bringing the same level of performance to the studio. Whether this is because of the space itself, the lack of an audience, the different approaches to singing techniques, or the range of equipment found in the studio, singers must learn to adapt their vocals for the studio if they want to create the “right” sound.

Introducing the Stage to the Studio

There are many elements about the studio that cannot be re-created on stage, but with technology advancing, this gap is closing, especially where vocals are concerned. For instance, loop pedals are becoming increasingly popular in live performances among the likes of famous artists including Ed Sheeran, Radiohead, and Imogen Heap. Loop pedals are used to create layers of sound and add texture to the performance, allowing a solo artist to become anything from a three-person band to an entire choir.

Vocals are recorded similarly to how they are recorded in a studio except they are recorded in the moment during live performance. It could be said that recording vocals in a studio is more intimate and requires more focus due to the enhanced sensitivity of the mics used in these spaces.

Both dynamic and condenser mics usually come with a specially designed acoustic foam windshield which absorbs the soundwaves coming from the voice. Duncan Geddes, MD of Technical Foam Services emphasises the importance of choosing the correct type of foam for the microphone windshield when recording in the studio. He explains that “having the right microphone windshield is essential to ensure an effective barrier against specific background noise while still allowing acoustic transparency. The critical aspect is the consistent pore size and density of the foam, to ensure complete sound transparency”.

To avoid picking up any unwanted sounds including plosives (“b” and “p” sounds created by a short blast of air from the mouth), acoustic windshields can be very effective. These air blasts strike the diaphragm of the mic and create a thump-like sound known as “popping”.

From Broadway to Booth: Vocal Differences

Singing in a recording studio can be daunting, especially for those who are used to singing live in a theatre. This could be because every tiny imperfection of the voice is picked up in the studio, including things that go unnoticed when performing live. Faced with these imperfections, some singers try to smooth out every little bump or crack in the voice in the pursuit of “perfection”.

Others embrace the “flaws” of the voice to create a sound unique to them. For instance, the well-known artist Sia embraces the natural cracks of her voice. This is apparent in most of her songs, especially in the song “Alive” on her 2016 album, This Is Acting. At 4 minutes 10 seconds you can hear her slide up to a higher note. To some, this might sound a little strained, but to others and Sia, this may simply be a natural and welcome part of her sound and performance.

Volume control can also be something to think about when entering the studio from the stage. Theatrical singers are taught to project their voices even in soft, quiet parts so they can still be heard. It could be argued that belting high and powerful notes becomes almost second nature to them, which is why they may find themselves having to reign it in slightly when adapting their voice for the studio.

For instance, according to multiplatinum songwriter and producer Xandy Barry, vocalists need to tone down their performance when recording in a studio. He reveals, “In certain quiet passages [singers] may need to bring it down, because in the studio a whisper can be clearly heard.”

It could also be argued that when performing live, the stage is a space where a certain type of energy is released, something that cannot be re-created in the studio. Playing to a crowd may bring something out of an artist. Some performers feel they can express themselves more on stage compared to in the studio. A live performance is ultimately, a performance after all.

This does not mean that the studio is restricting; instead it could be argued that other techniques are evoked when recording in this space. For instance, some singers display more finesse and subtlety in their work, something that cannot always be re-created on stage.

Five practical tips for singers recording in the studio:

1. Warm up

Studio time can be expensive which is why it’s best to warm up before entering the studio. As well as being prepared vocally, make sure you’re prepared with how you’re going to approach the piece. Some recommend knowing precisely how you’re going to sing every section, but this can come across as being over-rehearsed and may not sound natural. To avoid this, approach the piece differently each time and try experimenting with different sounds, textures, and volumes.

2. Record, record, record

Try and capture everything you can. If you vocalise something you like the sound of, but no one hit “record”, it can be frustrating for you as the singer, trying to re-create that same sound.

3. Keep cool and have fun

If you feel like you’re getting frustrated because a take isn’t going well or you’re not hitting the right notes, or you’re sounding rather flat, take a break. Take some time to clear your head and start afresh, so the next time you hit record, you’ll almost certainly get the results you were after!

4. Be emotional

Conjuring up emotions in the studio can be harder to do than on stage. This can be due to the lack of atmosphere, people, and the confined space. To avoid lyrics coming across bland or meaningless, try to focus on the lyrics themselves and decode them.

To stir the emotions you’re looking for, personalise the material by asking yourself “What is the meaning behind these words?”, “How are these lyrics making me feel?”, and “How can I relate these lyrics to my own life or the life of someone I care about?”. Like an actor and their script, discovering and analysing the intention of the words can have a great effect on the performance.

5. Manage the microphone

Singers with experience behind a mic know how to handle one. Skilled singers know where and how to move their head to create different volumes and sounds. For instance, by moving closer to the mic as they get softer, and further as they get louder they can manipulate the volume of their vocals, reducing the amount of compression required in editing later.

Singing into a mic when recording can be different from singing into a mic on stage. The positioning, mounting, angle of the mic, and distance from the singer, can all effect the captured vocal sound. Live singers usually hold the mic close to their mouth especially for softer parts, but in a studio, the mic is usually more sensitive to sound. This is why it’s best to keep more distance between yourself and the mic, especially for louder sections.

New Music Friday: September 1, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow The Billion Dollar Club – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Dreamers
David Fanning

Country, Pop


Red Gold Green Radio
RDGLDGRN

Hip Hop/Rap


Tired of Being Happy
Ashley McBryde

Country


MCMXCV
Stavesacre
Rock, Alternative


Head High
Scootie

Pop, Hip Hop/Rap


Let’s Dance
Tulani

R&B/Soul, Pop


Foreign
Nathi

World, Pop


Impossible
Aubrey Logan

Jazz, Pop


Perfect Patterns
Dead Stars

Alternative, Rock


Piety of Ashes
The Flashbulb

Electronic, Instrumental


Dean Ween (feat. ShowYouSuck & Sports Boyfriend)
Rich Jones

Hip Hop/Rap, Pop


Hovering Over the Eternal Prize
AJ

Hip Hop/Rap


Play Pretend (feat. Maggie Lou May)
Sam Lachow

Hip Hop/Rap


For You
Somo

R&B/Soul, Pop


Solis
We Are The Empty

Rock, Alternative


Stolen
Michigander
Alternative, Rock


5200
Maxo Kream
Hip Hop/Rap


Black & Blue
Being As An Ocean

Rock, Electronic


Wild, Wild, Wild, Horses

A. Savage
Rock, Country


Caught
St. Beauty

Hip Hop/Rap, Pop