A Hitchhiker’s Guide To Releasing an EP

[Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and is the Director of Public Relations and Creative at NGAGE.]

 

A Quick Look at the Assets Needed and Suggested Timeline for Releasing An EP as an Independent Artist

One of the hardest thing for an artist to do is wait. Good musicians will spend a year or more writing and recording five or six meticulously arranged tracks. They know when to subtly sneak a guitar solo or drum fill on stage and how many bars to spend vamping on it. But when the time comes to share the music they’ve poured their life’s blood into, release day can’t come soon enough.

Much like the journey shared by Arthur Dent and Ford Prefect, putting out music should be experienced in volumes. They had the Hitchhiker’s Guide To The Galaxy to help them plan. The goal of this article is to provide something similar; albeit simpler. By taking these things into consideration, your music will be given the optimal chance to reach as many ears as possible with or without the assistance of a Babel Fish.

Stage 1: Life, The Universe and Everything…Gather Your Assets!

Okay, so after all this time writing and recording, your EP is ready. You’re just a few short steps away from sharing it with the world. Before you decide just when that date will be, let’s talk about what else you’re going to be doing to promote the record.

Here are a few questions to ask yourself at this point:

  1. What’s my budget?
    How much money am I able to spend on this record? Is there enough to hire any help or am I better off going at this alone? Knowing the answer to this question will help figure out an initial content plan. It will also give you an idea of how much time you should spread the release over. The more you’re handling yourself the more time you should give yourself to accomplish everything.
  2. Will There Be More Money Coming In Once The Release Cycle Starts?
    Are you going to be doing any touring? Have you had any luck, or is there any demand, for merch? Album sales are tough and streaming income is great, but the numbers dictate that a considerable number of streams are required to actually generate income. Since you can’t bank on that income, ignore it for now. Other more concrete opportunities for generating cash should be what you’re trying to estimate in this step. This will help you decide if it’s worth elongating your campaign a bit to allow for more content creation or additional help once the first single is out.
  3. What Content Will I Have?
    In addition to the music, will there be remixes, music videos, live content or behind the scenes stuff? Also on a related note, you will need artwork and social media “skins” and “copy” ready to roll at this point.

Stage 2: And Another Thing…Set The Timeline!

You should start pondering timeline once the music enters the mastering phase. However, dates for an independent artist shouldn’t be committed to until you have all assets in hand (or at a minimum deliverable dates). Once you’ve gotten to that point, though, it’s best to nail down when you want to release everything.

  1. First thing to consider are singles. If you have a five song EP, I generally recommend doing two singles ahead of the full release. This will allow you to start generating a buzz leading up to release week.
  2. If you did any videos, you need to decide if you want to do separate audio & video campaigns or premiere the song initially alongside the video. If you feel the video is so integrated into the song that people will appreciate the music best with the visual accompaniment then, by all means, put your best foot forward. If you want to save a few assets for after you put out the EP, it might be best to do them separately and release the video a little deeper into the campaign. Keep in mind that you can’t “premiere” a track from the EP after the whole release is out, so having a video or, depending on genre, even a remix gives you a bit of a longer tail on marketing post-release date.
  3. When coming up with a timeline, you should also consider how much time is needed by your distribution. For instance, if you’re using TuneCore three weeks advanced notice will be required to make use of their “Features Submission” form. There is usually an element of advanced deliverables requirement for most streaming and download services as well.

Stage 3: The Restaurant At The End Of The Galaxy…Time To Release!

Congratulations! You fought the urge to just throw your music up online all willy-nilly-like and, as a result, your release is doing well now that it’s finally out. What’s next? Here are a few things you can do to continue promoting your EP.

  1. Play Shows! –  I can’t stress how important playing live is when you’re trying to establish yourself. There will be thousands of artists putting out new music ON THE SAME DAY that you do. Developing a personal relationship with an audience in a live setting will help you establish loyalty with fans and bring them back to your digital presence.
  2. Continue to Reach Out – Your music is out now, so premieres and “first looks” are off the table. That doesn’t mean that you can’t keep looking for new press. Keep digging for contacts and find people writing about music that may be into your sound. If you’ve had a couple of good press clips at this point, you now have quotes from other tastemakers in your toolbelt to convince this new wave of writers to cover you. Same principal applies to Spotify playlisting.
  3. Get Social – You can always use social media to promote your records and attract new fans. Just because your music is out doesn’t mean you have to stop posting about it. I never recommend coming off as sales-y with your digital presence, but if somebody writes about your music, post it and thank them. Do some live videos you can get up on Facebook and Instagram. If nothing else, keep posting to show your personality. Every little bit helps.

Hope you found this little guide useful as you prepare to put your new music out. Until next month, So Long And Thanks for All The Fish!

New Store Alert: Boomplay Music

Here at TuneCore, we’re always on the move to offer independent artists with as many outlets by which to reach fans as possible. That’s why we’re excited to announce our partnership with Boomplay Music, a streaming and download platform serving music fans in pan-Africa and African diaspora markets.

Boomplay Music – an app developed by TECNO MOBILE LIMITED – aims to deliver the best African and International music while also “building a sustainable digital music ecosystem for African artists.” With seven million users and a growth rate of over 700,000 new users per month, the platform seems to be doing just that!

As a global digital music distributor, TuneCore allows artists in all territories to take advantage of the major growth in streaming and discovery occurring all over the world and well outside their markets. Just because you aren’t touring in African countries (…yet), you can still make your releases available for music fans there to enjoy. By distributing your upcoming or existing singles, EPs, and albums to Boomplay Music, you’re able to enjoy a wider potential reach in an ever-expanding market.

With the Boomplay Music app, music lovers can do the following:

  • Download music,
  • Subscribe for unlimited music,
  • Listen to their favorite songs,
  • Watch videos on the go,
  • Curate personal playlists,
  • Follow, engage and interact with fellow users,

Ready to get started getting your music available on Boomplay Music?

If you’re a TuneCore Artist with active releases and you’d like to send those to this new platform, head over to your Store Manager and select Boomplay Music today.

If you’re distributing your music using TuneCore for the first time, you’ll now be able to select Boomplay Music as a digital outlet and expand the global reach of your new release.

Learn more about the benefits of distributing your music to Boomplay Music here. For any questions about distributing your upcoming releases, get in touch with our Artist Suppot team.

iHeartRadio Expands Services For Users

Hot on the heels of announcing 100 million registered users, iHeartRadio recently released their newest services, iHeartRadio Plus and iHeartRadio All Access (powered by Napster) and we’re excited to announce that these services are now available for TuneCore Artists to distribute their music to!

iHeartRadio already offers listeners access to over 750 live streams of radio stations across the U.S., as well as the ability to build a playlist or ‘user-generated’ radio station based on an artist of their choosing. Here’s a look at how the new services stand to impact users and artists:

  • With iHeartRadio Plus, users will have access to offline listening, unlimited skips and replays, and customized radio stations for $4.99/month;
  • With iHeartRadio All Access, users get a traditional on-demand streaming platform complete with a catalog millions of songs (via Napster) for $9.99/month.
  • For TuneCore Artists, both of these new services open up the opportunity for discovery and democratic listening among iHeartRadio subscribers!

What does that mean for TuneCore Artists who have already distributed to iHeartRadio and Napster?

Since your music is already on iHeartRadio and Napster (fka Rhapsody), you’re good! You do not need to take any action to make your current active releases available on iHeartRadio Plus or iHeartRadio All Access. Any fans who search for your release(s) on iHeartRadio should be able to find them on both of these services.

For information about getting your music on iHeartRadio, learn more here.

To add your current active releases to iHeartRadio and/or Napster, head over to your Store Manager.

TuneCore Artists know they can always look to us to offer them a plethora of stores and streaming services to send their new releases to. We know that independent music is something that fans seek globally, and we strive to make sure that artists can take advantage of all available outlets in order to build their fan base.

This is a big step for iHeartRadio and their listeners, and we’re excited about what this means for our artists moving forward.

The Music Industry Belongs to the Hypercreators

[Editors Note: This blog was written by Ryan Kairalla, an entertainment lawyer based in Miami, FL. He recently published Break the Business: Declaring Your Independence and Achieving True Success in the Music Industry and also hosts the Break The Business Podcast.]

 

“You can’t use up creativity, the more you use the more you have.”
– Maya Angelou

A few weeks ago, I was giving a talk at the NAMM Conference in Anaheim, California. After it was over, a musician approached me and asked me what was the most important thing he should be doing to be more successful in his music career.

I succinctly responded: “Make music. Make lots of music. All the time.”

I could tell that this young creative was more than a little unsatisfied with my answer. Perhaps he thought I would give a lengthy discussion on the value of effective social media. Or maybe he was expecting that, as an attorney, I would talk to him about the importance of having good legal structures in place.

Granted, those things are important. But if you’re going to be in the business of making music, there is nothing more important than making as much music as you can. Today’s musicians need to be “hyper creators.”

Let’s lay down some essential truths about the current state of the industry:

  1. It has never been easier or cheaper to create quality music thanks to advancements in low-cost home recording hardware and software.
  2. It has never been easier or cheaper to distribute your music thanks to the digitalization of music and the emergence of low-cost distribution platforms.
  3. It has never been easier or cheaper to promote your music with the advent of social media.
  4. It has never been easier or cheaper to fund your music projects with the rise of online crowdfunding platforms.

Modern technology has removed nearly all of the barriers preventing artists from creating music constantly and sharing that music with a worldwide audience. Being able to make more music means that artists can have more opportunities to connect with their fans. It also means that artists can have a larger catalog of material to sell or license.

The musicians that will succeed in this world will be the ones who are best able to take advantage of these developments. This means creating lots of music—far more than the musicians of previous generations did.

The prevailing music creation model of recording and releasing an album’s worth of songs every two or three years is making less and less sense in the New Music Industry. It is a product of a bygone era where the creation, distribution, and promotion of music was an expensive endeavor, and thus bunching together the release of a small number of tracks was the way things had to be done.

Today, it is a better strategy to (1) make more music and (2) spread out the releases of your music throughout the year so that your fans never have a chance to forget about you. You can still make and release traditional albums if you so choose, but don’t do it at the expense of depriving your fans of a steady stream of new material.

Many musicians have effectively embraced the hypercreation model. Ireland-based indie acoustic artist J.P. Kallio has garnered some impressive success by releasing new original songs every week. Colorado-based Danielle Ate The Sandwich gained considerable fanfare for writing, recording, and producing an album’s worth of songs in just 24 hours (and she’s done this twice).

And then there’s New Jersey’s own Jonathan Mann. Mann has written and recorded a new original song every day for the past eight years—and counting. Mann and his catalog of nearly 3,000 songs have been featured on ABC, CBS, CNN, MSNBC, and HuffPost Live.

If hypercreation seems too daunting to you, remember this: Creativity is a muscle. The more you create, the more prolific you will become. Conversely, the less you create, the more that muscle atrophies. Make creation a constant in your music career, as each song you produce gives you one more opportunity for success.

A final word of warning:

As you embrace hypercreation in your own career, you should be wary of business relationships that are not conducive to you being prolific with your art. You cannot hypercreate unless you have complete authority over when, how, and with whom you make music. As a result, you should look upon exclusive recording agreements with great skepticism.

These contracts essentially give someone else (such as a record label or producer) full control over your recording projects. Under such a deal, you would not be able to make music without that someone’s permission, and they almost assuredly will not approve of you creating new music on a weekly basis. Rather, they will favor the old release model: Make an album, wait 2-3 years, and make another album (assuming that the label/producer still wants to record with you).

In the New Music Industry – one in which the creation, distribution, and promotion of music is so conducive to hypercreation — artists should give some serious thought to the significant value in being able to create on their own terms.

TuneCore’s New Refer a Friend Program Helps Artists Earn and Save

Anyone creating music in 2017 knows that collaboration is a beautiful thing. Whether it’s a featured hip hop verse, a bluegrass rhythm section, or two songwriters coming together in the studio, musicians working toward a common artistic goal can have incredible results. Heck, we’ve even talked about apps that allow artists to collaborate with greater ease than ever.

In the spirit of indie artists doing right by their fellow indie artists, TuneCore is proud to roll out an all new “Refer A Friend” program! This opportunity gives you a chance to hook up some of your fellow artists who – unlike you – don’t know how to get their music sold online yet.

As long as you are a TuneCore Artist with an active distribution, each friend who you refer gets 20% off of their first release, and you get to release your next single on us!

All you need to do to get started is head over to our Refer A Friend page and choose how you want to invite friends to take advantage of this opportunity. You can email them directly using our portal, or open it up to your friends and family on social media by choosing to post right to Facebook or Twitter.

However you choose to share, you’ll be given a unique URL for your friends to click. It’ll take them to TuneCore to learn more, and if they choose to sign up and distribute, an automatic 20% off will be added to their release. Once they release their music using your link, you’ll receive an email with a free Single Distribution code! Simple as that.

tunecore-refer-a-friend

TuneCore is already proud to benefit from a solid reputation in the independent music community, and we owe a continuous ‘thanks’ to the artists who have helped us grow via word-of-mouth. Now moving forward, we’re happy to be able to give back to you

Start referring your indie artist friends today.

TuneCore Closes Out Strong Year of International Growth With Launch of TuneCore Italy

Streaming Is On The Rise Across All International Markets

BROOKLYN, NEW YORK – December 13, 2016 – TuneCore, the leading digital music distribution and publishing administration service provider, caps off a strong year of sustained and international growth with the announcement today of TuneCore Italy – the service provider’s fourth launch in the European market and sixth international expansion. Since the company’s inception in 2006, TuneCore artists worldwide have earned more than $783 million collectively from over 43.8 billion downloads and streams. As the only major global distribution service with a dedicated Italian offering, Tunecore.it features local content in the native language that caters to the Italian independent artist community.

As part of its continued commitment to support independent artists around the world, in 2016 TuneCore launched three international sites including TuneCore Germany (April 2016), TuneCore France (October 2016) and now, TuneCore Italy (December 2016).

TuneCore’s global expansion efforts have led to an overall increase in its year-to-date international customer base. Further, TuneCore’s local offerings in international markets have seen significant increases in customer growth, specifically in the France and Germany markets. TuneCore also identified Hip Hop and R&B/Soul as two of the fastest growing genres in each of its key international markets (U.S., Canada, UK, Australia, Germany and France). Additionally, TuneCore has seen the growing popularity of streaming reflected across its international markets, with a 340 percent year-over-year increase in streaming in Canada, as well as year-over-year increases in Australia (92 percent), Germany (71 percent) and the UK (67 percent). Streaming also continues to grow in the U.S., with a 65 percent year-over-year increase.

“As we head into 2017, global expansion is pivotal in furthering our mission to bring more music to more people worldwide, while continuing to establish TuneCore as a leader in the international digital music distribution market,” says Scott Ackerman, CEO at TuneCore. “Our global expansion into Italy – a market that previously lacked a dedicated local offering from a global distributor – is a natural fit as we continue to support our artists by giving them the local resources and tools they need to be successful.”

In addition to keeping 100 percent of their revenues, and retaining complete creative control and ownership of their music, Italian customers will have access to TuneCore’s robust portfolio of artist services, as well as local Italian partners such as Music Raiser and MusicOFF, and world-class customer service. TuneCore Italy artists can also opt to include their music in storefronts controlled by TuneCore’s extensive network of more than 150 digital partners across the globe, including iTunes, Spotify, Apple Music, Google Play and Amazon Music. In addition, TuneCore Italy customers will be able to take advantage of the company’s strategic partnership with Believe Digital. With an already existing office in Italy with more than 30 employees, Believe Digital will offer TuneCore Italy customers access to a variety of advanced artist services, such as international campaign management, trade and online digital marketing, video management and distribution, physical distribution and more.

With its expansion into Italy, TuneCore now offers local musicians in seven countries outside of the U.S. – UK, Australia, Canada, Japan, Germany, France, and Italy – the opportunity to collect revenue from streaming services, digital download stores, songwriter royalties, and sync licensing opportunities, all in their local currency.

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About TuneCore

TuneCore brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest artist revenue-generating music catalogs in the world, earning TuneCore Artists $783 million from over 43.8 billion downloads and streams since inception. TuneCore Music Distribution services help artists, labels and managers sell their music through iTunes, Apple Music, Spotify, Amazon Music, Google Play and other major download and streaming sites while retaining 100 percent of their sales revenue and rights for a low annual flat fee.

TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, world-wide royalty collections, and placement opportunities in film, TV, commercials, video games and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe Digital Services, operates as an independent company and is headquartered in Brooklyn, NY with offices in Burbank, CA, Nashville, TN and Austin, TX, and global expansions in the UK, Australia, Japan, Canada, Germany and France. For additional information about TuneCore, please visit www.tunecore.com or https://youtu.be/TSjGACrJyiY.