A couple of weeks back, TuneCore was honored by holding the title of official Music Distribution Sponsor of A3C Festival 2015 in Atlanta. We enjoyed 5 days of celebrating independent hip hop from all corners of the world, and it was amazing to see the outpouring of love from various artists who had their own connection to TuneCore in relation to their respective musical journeys.
In order to kick it off right, and celebrate the opening of our brand new Atlanta office, we brought our wildly fun and successful TuneCore Live series to the Music Room – featuring a whole lineup of dope TuneCore Artists – on Wednesday, the first night of the festival.
Young Chizz, Chris Rivers, Kaj Kadence, Shawn Chrystopher, Young Lyxx, Goldyard, Frank Mayson, Mighty High Coup, and a roster of young up-and-comers off of the Label No Genre imprint got everyone moving. But it was the special guest, Young Jeezy, who shook things up later in the evening! It was extremely exciting to treat not only the crowd, but also the artists on the bill, to a surprise like this one. Honestly, it’s tough to think of a cooler way to start off a week of live hip hop, networking, and education.
Speaking of education, A3C isn’t just about offering MCs and producers the opportunity to collaborate on the stage – each year, there’s a conference that takes place concurrently with a ton of panels, speakers and workshops aimed to inform and guide artists through their careers. TuneCore is all about helping independent artists make good business decisions, so it’s only fitting that we helped run a panel titled “How To Make Money: Revenue Streams for Artists”, featuring our Chief Creative Officer Joe Cuello and our Sr. Director of Artist Promotions Chris Mooney. It was an active, engaged discussion packed with note-taking artists who were eager to walk away with information key to their respective financial strategies.
As Joe Cuello put it:
A3C was an amazing experience across the board and TuneCore working with the conference to pull together our panel on ‘How to Make Money’ was a highlight. The capacity room and the experienced panelists made for a lively hour, and I believe the knowledge shared was incredibly valuable.
TuneCore also had the privilege of presenting a Making the Most of Your Video workshop later in the day, alongside photographer/videographer Courtney Jefferson.
“At the video workshop, we thought it was important to bring in a video director to discuss the process and the reasons for considering a professional video. Just as vital, we wanted provide expertise on optimizing a channel and video, along with strategies to generate revenue on YouTube. We covered a lot in 30 minutes.
“A3C is such a fantastic music conference. I still love SXSW, but all day long it seems like you are trying to coordinate meetings around free bbq and beer shows. At A3C, I hang out at the conference lobby and meet labels, tech start-ups, and other members of the music industry all in one spot. And even better, I get to meet the artists using TuneCore. I love that opportunity to connect with the community.”
– Chris Mooney, Sr. Director of Artist Promotions
Between the educational panels and workshops, catching legends like De La Soul live, hanging at the Swisher Sweets #ArtistProject Stage, and soaking up art and culture at X Spaces, the whole experience of A3C Festival 2015 was, as the kids say, lit.
Be sure to peep a gallery of some photos from TuneCore Live and a really tight video recap courtesy of our friends over at Infinite Mag (great resource for music, tech, fashion and more) below. We already can’t wait for next year!