Wednesday Video Diversion: September 20, 2017

Happy Wednesday once again, people. Today we’re paying tribute to One Hit Wonders The Archies, whose legendary single “Sugar Sugar” hit the charts for a 4-week run no this day in 1969. Underrated was their artwork, based off the Archie comic strip, which could easily pass for an ironic indie synth pop compilation in 2017. Below that wonderful album cover you’ll find a brand new lineup of TuneCore Artist music videos to space out to as you count down the remaining hours of this midweek slump!



Yung Kash, Get Lit (Visuals)”


CarnsHill, “Check Dis (feat. Youngs Teflon, KTrap, 67 Monkey, Dimzy, R6 ST & Itch)”


Cashflow Harlem, “Want My Love Back (feat. Cards B & Ryan Dudley)”


Evil Ebenezer, “Nowadays”


Lil Xan, “Betrayed”


Bunny Michael, “They”


CupcakKe, “Quick Thought”


Lil Donnie, “IDGAF”


Ziggy Alberts, “Four Feet in the Forest”


Lonzo Ball, “Melo Ball 1 (feat. Kenneth Paige)”


Luna, “Fire in Cairo”

Wednesday Video Diversion: September 13, 2017

Summer’s creeping into fall, but we all know on a Wednesday afternoon, it doesn’t really make a difference what season it is. That’s why we’re back with another round-up of TuneCore Artist music videos to divert your attention from work/school/responsibilities/life in general (just don’t walk into traffic watching them, please). A fun fact for you about this day in history back in 1991: Geffen Records threw a party to celebrate the launch of Nirvana’s new single, “Smells Like Teen Spirit” – an affair that was likely enjoyed by all, except for all three members of Nirvana, who were removed from said launch party for hurling food at everyone/each other!

 

Yung Kash, “Get Lit”


Connor Evans, “No Stress”


Les Twins, “Pull Up”


2 Cool Bran, “I Can”


Chase $tacks, “Back At It”


Mookie Mardi Gra, “Young N*ggas”


Chad Focus, “Get To The Money (feat. Troyse, Cito G & Flames)”


Kase 1 Hunnid, “I Love My Dawgs (feat. Y.D.)”


GHXSTMUSIC, “Ready”


Katie Costello, “Hearts on Fire”

Wednesday Video Diversion: September 6, 2017

Happy Hump Day everyone! We’re back with another round up of awesome TuneCore Artist music videos and some random and often meaningless fun facts in the realm of music history. On this day in 1974, a young Joe Strummer and his rock group the 101ers made their live debut at the Telegraph in London. A couple years down the road, the Clash frontman would ‘see the light’ of punk rock when the Sex Pistols would open for them. The rest? History!

Harp Samuels, “Secrets”


Scootie, “One”


Seeker & Servant, “Heart Change”


Chris Bandi, “Man Enough Now”


Loc Rhymacide, “Who Am I”


The Ruins, “Deliverance”


Katie Herzig, “Walk Through Walls”


Happy Hollows, “Way Home”


Ziggy Alberts, “Four Feet in the Forest”


Jon Tessier, “Summer Rain”

August Industry Wrap-Up

Spotify Begins Testing Videos Within Playlists


It’s amazing to think about the progress that streaming platforms have made over recent years. Streaming itself was and is a groundbreaking way to listen to music digitally, but one can even point to the amazing influential powers of playlists as an example of how quickly the way fans discover music and engage with their favorite artist changes. Any independent artist who has been added to a higher profile playlist will likely be able to tell you about the positive impact it has on their career, too.

This month, Spotify – which also announced that it has surpassed 60 million subscribers – officially rolled out the inclusion of videos within its incredibly popular “Rap Caviar” playlist (it began testing this feature in March, as reported by MusicAlly). While this is only available in the U.S. for now, it marks another impressive step towards integrating new forms of content for fans to geek-out on. One could say this move also shows video giants like YouTube that Spotify can keep up with the demand.

Outside the realm of traditional music videos, this will be exclusive video content from various artists aimed at engaging fans in a less traditional manner: Spotify claims fans will be able to see everything “from 2 Chainz visiting Dr. Miami to assist him with a butt-lift surgery to Sza hanging out in the woods and talking about her rise to fame, or Wale getting a gourmet meal from a five-star weed chef”.

As this feature is sure to be rolled out further in the coming year, independent artists can see this continued commitment to playlisting as a positive. Getting placed on a playlist can be a powerful way to market your music to new fans, and the opportunity to include video content down the road only sweetens the deal. TuneCore always offers artists the opportunity to be considered for feature placements (with no guarantees, of course), and this facet of marketing and promotion should be implemented into their upcoming releases.

 

Nielsen Report Shows Interesting Millennial Music Consumption Trends


Tired of reading reports and headlines about how ‘millennials’ are eating, drinking, ruining industries, and interacting with the world around them? Too bad! But hey, at least this recent report by Nielsen actually pertains to folks – millennial or otherwise – making music and distributing to digital platforms.

Millennial music fans display “Lots of Love, Lack of Loyalty”, Nielsen says. The report touches on a lot, but when it comes to music, it appears as though fans in the 18-34 range are using multiple platforms to tune in with little regard for the brands fueling them. 57% of millennials are using two or more apps to stream music, compared to only 39% of those streamers over the age 35.

While it’s commonplace to bemoan the decline of terrestrial (and even digital) radio listening among this generation, figures around how much radio they’re dialed into have barely dropped since last year (10 hours and 14 minutes per week down from 11 hours and 17 minutes per week). An interesting thing to note, though, is that millennials are “21%more likely to frequently choose songs than to let the music play without making changes” – an obviously different listening experience from what broadcast radio offers.

As mentioned above – if you’re an artist distributing to popular streaming platforms, this is some must-read stuff. The report concludes that loyalty to platforms aside, “the reality of today’s media scenario is that the addition of new offerings has actually inspired increased consumption.”

 

YouTube Begins Offering In-App Messaging & Sharing


Tired of reading what those animals in the YouTube video comment sections have to say? Yeah, we all are. The good news is that YouTube has launched an exciting new way for fans to share their favorite content with their friends and chat about it without ever leaving the app. As streaming services like Spotify scale back their messaging offerings, YouTube hopes to inspire more sharing, discovering and private conversation while keeping folks in-app.

YouTube Product Manager Benoit de Boursetty says, “We think it’ll make sharing easier, faster and more fun on your phone… These shared videos all live in a brand new tab on your YouTube mobile app, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favourites.”

The demand for music on YouTube continues, and thankfully independent artists are offered a way to not only distribute properly but also collect sound recording revenue from the Google-owned giant. It’s not hard to believe that we’ll see a spike in sharing among dedicated users who might shy away from music-first platforms such as Apple Music, Deezer or Spotify. As an app that attracts less-than-active music listeners at higher rates, YouTube’s new features stand to make it a friendlier place for artists to share their new releases.

Wednesday Video Diversion: August 30, 2017

Happy Wednesday, people. Per usual, you’re likely half-awake, bored as anything and looking for some sort of distraction. Well did you know that on this day back in 1986, Steve Winwood’s smash hit “Higher Love” went to #1? And did you know on this day in 2005, Kanye West’s “Late Registration” dropped? C’mon! Whether you’re more of classic rock type or you remember hearing “Touch The Sky” for the first time and losing it, both of those historical music events are kinda cool, right? Well we think it is. Anyhow, enjoy this week’s round-up of awesome TuneCore Artist music videos!

The Flashbulb, “Cycles”


Sam Lachow, “Friends, Funk & Liquor”


Being As An Ocean, “Dear G-d”


Peewee Longway, “Stepped On”


Aubrey Logan, “PISTOL”


Francesca Brown, “When I Get Home”


Skatta, “It’s Not a Thing 2 Man (feat. BFAST, Outz, Ridla & ShadowCV6)”


Sego, “The Fringe”


Akissa, “Voyager”


Brooklyn Jazz Warriors, “Subway Station”


Tulani, “Let’s Dance”

Wednesday Video Diversion: August 23, 2017

We’ve arrived at another Wednesday and it’s once more met with a sleepy lack of enthusiasm. But did you know that on this day back in 1970, legendary proto-punkers Velvet Underground played their last gig together at the also legendary Max’s Kansas City in Manhattan? A sad day for even those of us that weren’t alive to mourn their existence! Leader Lou Reed would go on to work for his dad as a typist (?!) for two years before returning to the scene as a solo artist. Thankfully, there’d be plenty of good music to come from that stint. But enough about Lou, enjoy yourself some awesome music videos from TuneCore Artists:

 

LouisVos, “Ex (feat. Webb)”

Movimiento Original, “Natural”

Peewee Longway, “Rerocc”

Marc Broussard, “Cry To Me (feat. Ted Broussard)”

Daniel Caesar, “We Find Love / Blessed”

Emmit Fenn, “1995”

Keeng Cut, “Own It”

The Stacy White Suite, “Headlights”

Juicy Burger Boys, “SKRTLMaP”

Carousel47, “Spiderman”