New Strategic Partnership Extends TuneCore’s Ability to Increase Artists’ Exposure
NEW YORK, May 13, 2015 — TuneCore, the premier digital music distribution and publishing administration service provider, has partnered with DanceOn, the premier digital network for music entertainment through dance, to bring increased exposure and creative resources to TuneCore Artists. TuneCore and DanceOn are redefining the way independent artists can leverage YouTube collaborations to promote their music and content to a global audience across multiple platforms.
Through this new relationship TuneCore is expanding their support of independent artists beyond music distribution and enabling the creation of compelling content to reach new audiences on YouTube, one of the largest online channels for discovering new music. The direct partnership with DanceOn provides a unique platform for TuneCore Artists to get their music out, grow their fan base and build their careers in a whole new way.
TuneCore collaborated with DanceOn to build on the trending interest in TuneCore Artist, Silento and his song “Watch Me (Whip/Nae Nae)” to amplify reach through better quality influencer content. Since the new dance content went live in April, “Watch Me” has garnered 27M+ organic video views and 500K+ likes, comments and shares, with a total of 35M+ impressions, making Silento and the song a mainstream phenomenon. Further, since the DanceOn campaign began, the song has climbed 30+ spots on the Billboard Hot 100 to the top 40 at #38 (April-May).
“In looking for a partner to help grow promotional opportunities for TuneCore artists on YouTube, DanceOn and its expertise in connecting music and pop culture through the universal language of dance was a natural fit,” said Scott Ackerman, TuneCore CEO. “Online video has now become one of the most effective channels for breaking new music and getting artists worldwide attention, and these kinds of YouTube collaborations are fantastic opportunities for independent artists working outside the label model to get their music heard and build an active and engaged fan base.”
Amanda Taylor, CEO DanceOn, echoes Ackerman’s sentiments, “We are thrilled to partner with TuneCore to help provide independent artists new creative promotional opportunities through access to our wide network of dance lifestyle and cultural influencers. TuneCore’s extensive catalog of music across all genres and access to some of the hottest up-and-coming talent makes TuneCore an exciting partner; we are looking forward to exploring all of the ways we can work together in the future.”
The partnership is the latest endeavor in TuneCore’s 2015 Artist initiatives providing artists with new creative ways to build awareness with fans. Earlier this year, TuneCore launched a number of programs to help in raising artist visibility, including the launch of TuneCore Live, a monthly concert series showcasing some of TuneCore’s up-and-coming talent. And in March, TuneCore unveiled DropKloud, the innovative, free app that directly connects artists with fans, providing location-based fan VIP access to exclusive artist-curated content.