Studio Spotlight: Lakehouse Recording Studios Contribute to the Lasting Legacy of Asbury Park’s Music Scene

Continuing our monthly look at awesome recording studios – from the scenes they serve and the atmosphere they cultivate for independent artists – we find ourselves in the seaside town of Asbury Park, New Jersey. Known for legends like the bandleader/trombonist Arthur Pryor and rock idol Bruce Springsteen, on top of some notable music venues, the Jersey Shore city has a proud history of celebrating its musical roots.

A few years back, musician and career engineer Jon Leidersdorff opened Lakehouse Recording Studios. Feeling the need to expand his offerings, Lakehouse was designed and built in a building that also features the reputable Russo Music store, as well as Lakehouse Music Academy, a music school for students of all ages and levels. It only makes sense that this complex features a state of the art, two-studio recording facility, right?

We talked to Jon about getting the studio up and running, what sets it apart from the rest, and what it means to be providing recording solutions to the musicians of his hometown:

Tell me about how you made the transition from home studio to opening up Lakehouse. What kind of projects had you been working on leading up to that point?

Jon Leidersdorff: I was recording and developing local artists that started to see some success and working with newer bands that I met through the industry. Some of my producer friends also were bringing artists in to work there. And from that, the studio and I got very busy. I realized that I wasn’t going to be able to be involved with more projects if I didn’t have a larger commercial space.

What makes the design and layout (of the studio, specifically), unique and what can artists look forward to getting out of it in a session?

For the new recording studios I wanted to have everything I was previously missing. I wanted space where every musician in the group could see each other and set up the rig of their dreams to record with simultaneously. I wanted everyone to have the sound that they wanted hear and to be able to play together and see each other. I wanted more of a live performance for tracking.

I really missed hearing the magic of when the entire group plays together. The whole group playing at the same time really pushes each musician individually and has a huge impact on the composition. I also wanted it to sound amazing in the space.

We hired WSDG. John Storyk has done this thousands of times before and I realized that there would be no substitute for that type of experience. His rooms sound great. One thing that I hear often from the producers and artists that come through our studios is that they love the feeling in the space. And how we have so much of the gear that they never get to play or that they just see as virtual instruments or plug-ins. We spend a lot of time and energy making sure that we have a lot of unique  and vintage instruments that the musicians can use to feel more creative.

Outside of just the studio, elaborate a bit on the overall complex that Lakehouse is situated in and its significance to the neighborhood.

We are located in the downtown of Asbury Park, New Jersey. The city has an amazing musical heritage. Early days with Arthur Pryor and the John Philip Sousa big bands, the west side jazz scene of the 1930’s and ’40’s, the Jersey Shore rock scene of the 1970’s and ’80’s and the amazing punk scene at the Lanes in recent years. People believe in music here. They trust it, they support it, they live it. You can see it everywhere. It’s a great place to be when you come to record. There are great art galleries, restaurants and atmosphere, live music venues and of course there’s the boardwalk and the Atlantic Ocean. It’s a great backdrop to ignite the creative flow.  

In our building we have Russo Music, the largest and coolest independent music store in NJ. They have the best equipment and do repairs and set ups on site. It’s really helpful for the musicians that are recording here. There is an amazing music academy with very progressive programming. Most of the teachers have really cool gigs and credits.

Monmouth University has their music industry program and record label here as well. They bring really great guests here.

We also have our own small DIY venue. It’s the home for the Asbury Park Music Foundation. They have a killer PA in there and anyone coming through town can book their own show. I’ve seen a lot of great acts there. They are a nonprofit that do tremendous work for the community here.

There is a great photographer and videographer Andrew Holtz. Upstairs is Bands on a Budget who do merchandise for so many different artists. There’s CoWerks, a great shared office space.

There are also some great well-known producers will have their own mix rooms on the premises. It really creates a great community having so many different creative people in the same space.

What inspired you to start Lakehouse Music Academy? What was the reaction from residents?

The idea for the music Academy really came from need. So many of the artists that I was working with really needed support. They needed experts around them and educators who could help them to accomplish their goals. Having relevant mentors opens up so many possibilities. There are really great programs at the Academy that help the students directly and specifically with their aims.

We are fortunate to be in an area where so much of the music industry lives and plays. We have some of the biggest artists and music industry professionals teach at our Academy. The community has been the best supporters. We have a huge student body now in just a few years.

Have you been able to establish a sort of ‘path’ between the academy and the studio?  

We have set up programming that helps young musicians develop into songwriters and artists. There are programs that teach songwriting, audio engineering and connect the students to the music industry. They even have their own record label.

Between watching students come in the doors to the academy, bands through the studio, and everything in between, what makes you excited about Asbury Park’s music scene?

It’s a very exciting time to be in Asbury Park. The music scene is really turning into a ‘music community’. There is so much going on and there are many great collaborations happening everywhere.

It makes you feel good to see these artists helping each other and taking it to the next level.

What inside advice would you give to independent artists who are getting ready to step into a professional recording studio for the first time?

Ask yourself what you want to accomplish. What do you want to sound like? It’s important to find a studio and someone who understands what you’re trying to get done.

Studio Spotlight: Degraw Sound’s Ben Rice On the Brooklyn Recording Landscape & Degraw Fest

Creating, releasing, and promoting your music as an independent artist requires a lot of moving parts and team members. For artists who are at the stage in their career when they’ve moved out of the home studio and are ready to dedicate some of their budget to sessions with an engineer, there’s plenty to take into consideration.

That’s why we’re opening up the floor to highlight some recording studios in our backyard of New York City and beyond each month on the TuneCore Blog! Studio owners and engineers work with indie artists who use TuneCore for distribution and more every day, so it only makes sense for us to give them a platform to talk about the cool stuff happening in the control room.

To kick it off, we chatted with Ben Rice, owner of Degraw Sound located in the Gowanus neighborhood of Brooklyn. Ben’s been active in the music scene since he was in his teens, and the studio is in it’s fifth year of existence. Next weekend, on June 3rd, Ben and his cohorts are throwing the inaugural “Degraw Fest” – a mini full-day music festival taking place at Littlefield just down the road from the studio to be filled with bands, beer and food.

Learn more about what makes Degraw Sound special, and if you’re an NYC-based TuneCore Artist, make sure to check out Degraw Fest and say hello!

First, give us a little bit of your background as a musician/producer in New York City.

Ben Rice, Owner:I’m originally from Brooklyn — like I actually grew up here. My family lived in Park Slope in the late 80’s and early 90’s and then we moved out to Ditmas Park. Growing up I was obsessed with baseball and music and as luck would have it, music won out!

The first job I ever got when I was a teenager was working in a recording studio. It was this place called Clinton Recording Studios which was

Ben Rice

one of the last major facilities in New York. I did all the fun jobs like cleaning the bathroom and making coffee and that was my introduction to studio life. I loved the feeling of being in the studio, going in and turning on the lights in the morning and watching their huge live room light up. The old console and racks of gear fascinated me. I would work there during the days over the summer or after school and then go home and play with my Tasman 4 track and make demos of the songs I was writing.

I played in bands and toured and got to experience the early 2000’s music scene here in NYC, which was really incredible. During that time I started producing records for other bands on the scene, and at a certain point I decided that I wanted to focus solely on producing and went all in on building a studio.

If I may say, it’s a beautiful studio. What went into it’s design and how did you keep artists in mind during its construction?

Thanks Kevin, I appreciate that man. When I set out to build Degraw Sound I wanted to create a space that artists would feel inspired and comfortable in. I wanted it to feel warm and inviting —kind of like an extension of the whisky bars that me and my friends liked to hang out at, almost like there was a secret back door that would lead you into another room that somehow magically was full of sick gear.

I met with a few different studio designers and through a couple different friends I got connected with a guy named Dave Ellis who had built some beautiful spaces around Brooklyn. When I met Dave it was instantly clear to me that he understood my vision for the studio and he just seemed like a cool guy — he had a sick car and liked a lot of the same music that I did. I put a lot of trust in him to take my idea and turn it into a reality. In a lot of ways I think of him as the studio’s “producer”, meaning he had the experience, skills and tools to turn my idea into something tangible.

How do you feel that Degraw Sound contributes to the Brooklyn/NYC musical landscape? In what ways do you collaborate or connect with artists outside of production and engineering?

I think after five years of making music here we’re starting to feel that we’ve become part of the city’s musical landscape, which is a really cool feeling. Growing up in New York you learn about all the different studios in the city and to have Degraw get to the point it has where it’s become part of that conversation and musicians think of us as a place to come make records is pretty special.

The artists that we work with here have become like family. When you spend countless hours in-studio with someone collaborating on a creative project you wind up getting pretty close with them.

One of the things I appreciate most about producing records is you get to be a part of significant moments in other peoples’ lives. That often extends beyond the studio; for instance, I just got back from Austin, Texas from my buddy Will’s wedding. He’s in a band Elliot & the Ghost and we’ve made some awesome records together at Degraw Sound.

Tell us more about how you came to organize Degraw Fest, and what are you looking forward to most about it?

A couple months ago Harper and I were breaking down gear after a session and somehow we wound up riffing on the idea of putting together a show with a few of the artists that we were working with. When we’re brainstorming the ideas can grow pretty quickly and before we knew it the idea had evolved into a full day mini music festival!

The timing just felt right to do something like this. This month is our fifth anniversary so it seemed like a fun way to get everyone together that has been a part of building Degraw and putting it on the map. Now that all the heavy lifting and planning is done I’m just looking forward to hanging with everyone. When I think about the perfect early summer Saturday it involves good friends, music, beer and food – and I think we’ve got all those boxes checked! (Ed. note – buy tickets for that here!)

Given that as a business owner you’re always looking to foster a community with your neighbors, do you feel Degraw Fest will help enhance those efforts?

Oh yeah definitely. Julie and Scott over at Littlefield (where we’re hosting Degraw Fest) have always been great to us. They were super welcoming when we moved into the neighborhood and we’ve built a great relationship with them over the years. They’ve been here for a decade now and are such a big part of the scene and community that is growing here in Gowanus so we’re really pumped to be working with them on this!

Everyone that we’ve talked to about Degraw Fest has loved the idea. Marshall and Eric who own Braven Brewing in Bushwick jumped on board to help sponsor the festival. Cheech A Cini’s, a local Italian food truck and Yankees fans, are going to be joining us, too!

A lot of the artists already know each other from seeing each other around the studio or meeting at some of the other parties that we’ve thrown, so I think getting everyone together is going to feel like a really fun family reunion.

How do you recommend that your fellow studio owners/engineers take steps to connect with artists in a similar fashion as you have with Degraw Fest?

For me it’s really about having fun and doing things that you’re pumped about. I have a ton of respect for all the studio owners in this city. It’s a tough business and we all put in long hours, so anytime there’s an opportunity to do something like this that’s a little different and can help the artists that you make music with I think you have to jump on it.

What do you think makes Degraw Sound unique in terms of how studios in New York operate?

To me the thing that makes Degraw Sound unique is the people who work here. Gian, Harper and myself… we’re a bunch of weirdos who love making records and are obsessed with every aspect of it.

I think that we’re bridging the gap between commercial studios and independent producers. We can each function independently as producers and collectively as a team. We have a really beautiful and well-built professional recording studio here that is flexible and can accommodate whatever type of project people bring to us.

What we’ve found over the past few years is that the majority of the projects that we’re working on are those where the artist will hire one of us, or a couple of us, to produce their record and help them take the project from start to finish. This just seems to work out best because it allows us to really invest ourselves in the records that we’re making and help artists create music that’s authentic and realize their vision and potential.

If you HAD to choose, what’s your favorite piece of gear or recording equipment that Degraw Sound boasts?

Oh man, that’s a tough one… I mean I have my “desert island” list of toys… I love our Trident console, it’s a great British desk and it’s super fun to work on. I’d box that up and put it on a boat and take it with me. My rack of 1176 compressors and Pultecs has become a staple. I have a couple Jazzmasters that I’ll never get rid of, and we just got a Mellotron which is probably the coolest instrument ever!

What inside advice would you give to independent artists who are getting ready to step into a professional recording studio for the first time?

Find a producer that you dig and who loves your music and let them help you. No matter what stage of your career you’re at I think this is key.

Whether you grew up listening to The Beatles or Michael Jackson one of the key ingredients to those records is that there was someone who helped foster the artists’ creativity and develop those sounds.

The Business of Making a Record (Part III)

[Editors NoteThis is the final installment in a three-part series of guest articles from Coury Palermo. Read Part 1 and Part 2 if you need to catch up. In this final piece, he guides first-time music makers as they navigate the world of defining their promotion and release strategy, as well as defining what success means to them. Coury is a songwriter, producer and musician who is currently one-half of duo love+war.]

 

Ok. The champagne’s been popped. You’ve listened to your album on repeat since receiving the master, ordered your physical packages, and now you’re ready; ready to share your masterpiece with the world. Before we get to the grit of “Now what?”, let me start by talking about the last part of the previous sentence.

A large part of your success as an artist rests in the tenacity of your belief – the belief you are creating something of worth. When I say “masterpiece, I mean masterpiece. You have, in whatever large or small way, created something that is uniquely you.

Remember that at every turn.

When you’ve spent hours sending your record to hundreds of blogs for review, and one blogger bites – remember that. When the “likes” on the debut of your “sneak peek” for the first single don’t stack up to “industry standards” – remember that.

We don’t create for praise. We create because we know no other way. It is the life of an artist. In this self-assured approach, do not mistake arrogance for quiet confidence; this is never a good look and will only lead to complications. Now, let’s get to the meat.

There are as many ways to market an album as there are to record a song. Some grand and proven, others outside-of-the-box and risky. The only way you “fail” in this pursuit is by not truly planning out your approach. Throwing something in the air and praying a stranger knows to look up is foolish.

In the same respect, a scattered, unplanned marketing strategy will only lead to an annoyed audience and wasted opportunity.

What is within my reach?

Start here. Don’t compare your album rollout to anyone else’s. New duo Levv is probably not going to have the same access or promotional reach as say Macklemore or Sia. Creativity is key.

With so many avenues of approach at our fingertips, it can be daunting for a new artist to decide the path that best suites her or him. This process is extremely important to your success. A well-thought out plan of attack is almost as important as the product you have created. Here are a few ideas that may help jumpstart your upcoming album release.

Find the “comeback”.

When people suggest social media is the best way to begin promoting your release, don’t assume you already know this little gem of information because you’ve posted a Soundcloud link of a song to your Facebook wall. The world of social media is a much more complicated arena than the occasional “Get ready for our latest single!” status/tweet, or a picture post from the studio. You have to create the “comeback.”

What about your music brings people back to your page – pulls their finger to the “like” button – and what has them waiting for what’s next? People enjoy having something to look forward to. This can come in the form of revealing different pieces of your artwork, teasing songs from the album through video or audio posts, playing one song from the record live in the weeks leading up to the release, doing a pre-release on iTunes or Bandcamp, making a new song available each week as the release date approaches – the possibilities are limitless. It just takes some imagination and hard work.

Press: The ask.

For an independent artist this may be the most difficult part of the equation. If I’ve learned anything from my time in the industry, it’s this: the ask will get you further than the fear. If your goal is blog supremacy, then roll up your sleeves, and get to work. This is not for the easily winded.

Step 1: Compile a list of your favorite music blogs and publications. Begin following the sites and make a habit of regular visits. Be invested in the platforms you hope invest in you.

Step 2: Pick your most commercially viable or best song (TIP: send out an email to friends and family with a private playlist of the album, and have them vote on their favorites) and formulate a personal email to EACH of these outlets. Yes, personal – yes each. No blogger or music content editor with any clout is going to waste time reading, or listening for that matter, to a mass email talking about a song /record from an unproven, unknown artist when their inbox is full of known acts looking for the same spot (and usually sent from a reputable publicist).

This is work, my friends. You can’t decide one day that all you need to do is send out an email to 200 of your favorite online outlets and expect the rest to just fall in to place. Start this process early – long before your rollout is to begin.

The day after…

You’ve come to a crucial point that few talk about, but everyone experiences. I call it “the day after.” The album has been released, and you’ve spent an ungodly amount of time promoting and planning only to find yourself a month in and feeling as though all your hard work is already forgotten. Stop right there.

I am a firm believer in defining your OWN idea of success. Those in the arts, or most human beings for that matter, get caught up in numbers. Societal bars that dictate whether or not we are successes or failures. As Theodore Roosevelt said, “Comparison is the thief of joy.”

The easiest way to avoid following the lemmings to this destructive cliff is two-fold.

Redefine what success looks like within your reality, and never assume quality work doesn’t require hard work when it’s finally time to release it.

Imagine what you could accomplish if you refused to carry the weight of living up to expectations that were never yours to begin with. All you’re in control of is the quality of your work and how much time you’re willing to put into making it a success. Before one album or song is sold or streamed, decide what your goals for the record are according to where you are in the journey. Build your brand and career with the knowledge that it may take some time before the work reflects the prize.

This business is a killer. It’s sleepless nights and dive bars – working two jobs mixed with moments of creation.  Remain true to what you feel makes you great – different from the pack. When you discover your unique point of view, create with intent. Be the best at what you do, work hard, and people will take notice.

For all the advice and careful planning one can give or receive, there is no perfect guidebook to the world of creative arts. It is a place for the dreamer; a road of self-discovery that will lead to triumph and loss – failures and success. Resolve to create because you must, and the rest will fall into place.

Thank you for allowing me to talk a little about my thoughts on making a record through the lens of my personal experience. These are challenging times for artists, but remember, we are the pulse of each generation. Without art, music, or words, we are left to brave the world in silence. So play loud my friends, because whether or not they know it, they need us.

Slapback Delay – A Must Have On Vocals & Guitars

[Editors Note: This is blog was written by Scott Wiggins and it originally appeared on his site, The Recording Solution, which is dedicated to helping producers, engineers and artists make better music from their home studios.]

Slapback delay is a very common effect on tons of hit records. It’s really easy to set up!

When you think of delay, you probably think of yelling down a long canyon and hearing your voice repeat over and over. In my mind that’s an echo.

That’s what a slapback delay is, except it’s one single echo. One single repeat of the original signal.

It’s more like you clap while standing in a small alley between 2 buildings, and hearing a very quick repeat of your clap.

It’s a super fast repeat that adds a sense of space.

Guitar players love it when playing live, and I love using it on guitars and vocals in the context of a mix.

It just adds some energy and sense of depth without having to use a reverb and running the risk of washing out your dry signal.

I tend to use more effects after the slapback delay, but I more times than not start with it to set the foundation of the sound I’m trying to achieve.

A little Goes A Long Way

This effect is used more as a subtle effect on vocals or guitars.

It can be used on anything you like, but those tend to be the most popular in my opinion.

BUT… there are no rules, so if subtle bores you, then go crazy!

Also you can start with a preset on most delay plugins, and then tweak to taste.

If you are tweaking your own slap delays, just make sure your delay times are not in increments.

For Example: 32ms and then 64ms.

That would put the delay on the beat and that’s not technically a slap delay.

I learned that tip from the great mixer and teacher Dave Pensado,  so  I wanted to pass it on to you.

Watch the video above to see how I set all this up inside a real mix.

Comment below and let me know your thoughts.

How Streaming Will Change the Sound of Pop Music

[Editors Note: This is a guest blog written by Jason Moss. Jason is an LA-based mixer, producer and engineer. His clients include Sabrina Carpenter, Madilyn Bailey, GIVERS and Dylan Owen. Check out his mixing tips at Behind The Speakers.]

Last year, the U.S. music industry made more money from streaming than CDs or digital downloads.

The times, they are a-changin’.

In case you haven’t noticed, the way we consume music is shifting. You’ve likely read about how this is impacting artists. But no one’s talking about how it will impact the sound of pop music.

Streaming won’t just change the way pop music is consumed, but also the way it’s created. This shouldn’t be surprising. In fact, there’s always been a relationship between music, medium, and distribution. For proof, look to the past.

In the 60’s, Motown built records for radio. Short song lengths allowed for the regular interjection of ads, and long intros gave DJs the freedom to talk over tracks. In the 1980’s, the dawn of the CD gave way to longer-form content. The average album’s length increased from 40 minutes to well over an hour. And since it was no longer important to maintain the integrity of vinyl grooves , records started sporting wider low ends and louder levels. (Is it any surprise that hip hop emerged as a dominant genre during this time?) In the 2000’s, Apple’s decision to unbundle the album and offer single-track downloads on iTunes shifted the trajectory of the music industry once again. After an album-oriented trend that lasted decades, singles once again became the primary focus.

Throughout the history of the music business, the goal was always the same: get people to purchase records. Once that purchase was made, it didn’t matter whether the record was played or not.

The traditional pop music-making process evolved to serve these intentions. Infectious, hook-heavy records were crafted to drive listeners to the checkout aisle. The biggest hits seemed inescapable for a month or two, but often disappeared as quickly as they emerged. But as far as the music industry was concerned, this was irrelevant. As long as people bought the CD or downloaded the song, we were happy.

But streaming has completely changed the game. For the first time, financial success is no longer based on one-time sales, but on ongoing streams. The more a track is played, the bigger the payout. The implications of this shift are massive.

On streaming platforms, flash-in-the-pan tracks that burn bright and fade fast are less lucrative than ever. The most profitable pop songs instead burrow their way into the hearts of listeners, inspiring millions of streams for years to come. Success is no longer about the hit, but the replay.

This shift introduces a powerful new incentive to foster deeper, longer-lasting relationships with listeners. While tracks will still need to be hook-laden enough to inspire an immediate connection, they must also be worth listening to hundreds, if not thousands of times.

What will this mean for the pop hits of the future? We can only guess. As terrestrial radio continues to become less relevant, song structures and arrangements will likely become more fluid. New, innovative mediums may even emerge. Who says a recording has to present the same experience with every play? What if tracks evolved over time? What if, after one hundred plays, a bonus verse emerged? As play count becomes a dominant metric for measuring the success of tracks, ideas like these are fair game.

One thing’s for sure—as streaming continues to emerge as the dominant platform for music consumption, the sound of pop music will change. Will you change with it?

The Business of Making a Record (Part II)

[Editors Note: This is the second in a three-part series of guest articles from Coury Palermo. Over the next few months, he’ll break down what it means to grind it out and write, record, release and promote a DIY album early in your musical career. Coury is a songwriter, producer and musician who is currently one-half of duo love+war.]


Read “The Business of Making a Record (Part I)” here.

It’s time. The most exciting part of the process is here. You’re recording the material you’ve written or a collection of songs you feel best articulates where you are as a musician. You’ve spent countless hours arranging, tweaking, and rehearsing the material, and now you’re ready – or are you?

I will never forget my first real experience in the studio. I spent years working in the industry and trying to stumble upon another opportunity that would find me behind the glass – sketching out the ideas that would become my first “Masterpiece.” With each recording experience that followed, those delusions of grandeur never disappeared.

As artists, if we aren’t aiming for greatness, what’s the point? Many musicians think “completed material” equals good material – not necessarily. I’ve long believed that a good song is truly a good song if it stands on it’s own; if, when the bells and whistles are stripped away, the melody and lyric lose none of their magic.

Always go for great. If the songs are “there,” you’ve jumped the first hurdle as you begin the sometimes arduous, but always rewarding, journey of making a record.

Don’t forgo the magic to fit into the box.

There was once an industry standard for making a record – or more accurately “a folklore” attached to the process. As an independent, you would find a producer, pick a studio, and usually work with the engineer said studio provided. Though this practice still exists in some instances, the last ten or so years have brought about a very different school of thought.

We are no longer tethered to the “way it has to be done.” One of my favorite albums of the past decade, In The Early Morning, is a testament to the less conventional rulebook of recording.

Singer-Songwriter James Vincent McMorrow recorded his debut in a small house off the Irish coast – completely alone. No engineer – no producer – no carefully sound-proofed vocal booth – just a microphone and a hand full of instruments.

This “no-frills” approach to recording has been used to varying degrees of success on albums by artist such as Bon Iver, Eurythmics, Bruce Springsteen, and Peter Gabriel just to name a few. Some of the most successful indie acts in recent years created most, if not all, of their widely blogged about tracks in the comfort of their bedroom.

I’ve recorded everywhere from famed Nashville favorite Oceanway Studios to the top floor of an abandoned law office in Lincoln, Nebraska. Don’t limit your excitement or creativity to the space. Though recording in a “major studio” was an experience I will never forget, it is not one of the favorite projects I’ve been a part of. Not because of the space, Oceanway is a beautiful recording facility, but because of the environment the space created.

I remember being extremely stressed about budgets and time restraints while recording the album. This is never the recipe for success and can lead to a piece of work that is never fully realized.

Personally, I respond best to intimate spaces when recording. You don’t have to record on a SSL console to produce a great album. You DO, however, need to align yourself with capable collaborators that understand your vision and believe in you as an artist.

Is this a safe place?

The recording studio can be one of the most intimidating spaces in the world. Make sure it’s a safe space to create. From the equipment to the engineers and producers at the helm of your creation, this environment will determine how and what you create. Choosing your team is one of the most important steps in the record making process.

In the event an elaborate, fully produced record seems overwhelming or is not in the current cards – be creative. Compile your three best songs and strip them down. If the “bones” are great, you may find the extra layers unnecessary. Use this recording as product or a tool to fund your fully realized creation. There is no end to the ways in which you can achieve your project goals – it simply takes a step out of the box.

Who’s in charge?

Producers are a key element for any project. They help in wide array of areas. From honing each song to picking the right engineer, producers are involved in almost every aspect of making a record. I learned very early on that finding a collaborative “partner” is much more important than securing a producer with a long list of production credits. Don’t let the insecurities of “this is my first time” stop you from going after your dream collaborator – they are an essential part of the equation.

A few years back, the band I was in began throwing around ideas for our first full-length album. We had recorded an EP the year before, and our manager gave us the simple task of putting together a list of producers we would like to work with on the new project.

Being the dreamer that I am, I listed Pierre Marchand of Sarah Mclachlan fame as my number one pick. There was a part of me that wrote his name with a “you asked for it” smirk; never believing she would approach one of my heroes. The next thing I knew, I was on a plane to Montreal to meet Mr. Marchand and have what is still one of the most unforgettable experiences of my life.

Don’t short change yourself with limitations. The greatest adventures I’ve had in this business have come from believing in possibility. Never be afraid to go after what you believe will make your creation it’s best. The road is long, my friends, but the end result is priceless.


In my final piece of this series, I’ll talk about what you can do after the songs have been recorded, the mix is complete and your masters are “in the can”. This is where the real work begins. Until next time!


love+war is the brain-child of writer-producer-guitarist team Coury Palermo & Ron Robinson. The two began working together in the fall of 2014 with no other intention but writing material for possible pitches in TV/Film. Once the sessions began, the two realized the collaboration was destined for much more than their original hopes for commercial sync opportunities.

Grounded in the traditions of R&B, pop, and minimalistic electronica, love+war turns the ear with their infectious blend of singer-songwriter soul. Check out their recent video for their Eurythmics cover of “Missionary Man”!