We’re extremely proud to be able to help our TuneCore Artists get their music out to the world in the form of synchronization licensing. From TV shows and movies to video games and advertisements, sync placements are one of the most sought-after successes among independent artists.
In an effort to celebrate and showcase these licenses, we’re continuing to share highlights from each quarter here on the TuneCore Blog! If you’ve been interested in TuneCore’s Music Publishing Administration, peruse through these placements to see just some of what our publishing team has been up to:
Fuller House (Promos) Song Title: “Watch Me (Whip / Nae Nae)”
Writer: Timothy Mingo
Fox Tuesday Line-Up (Promos) Song Title: “The Wild Life”
Writer: Carlos Sosa
YouTube Rewind 2015 Song Title: “Watch Me (Whip / Nae Nae)”
Writer: Timothy Mingo
Black-ish Song Title: “Drive Slow”
Writer: Leonard Harris
Artist: Kanye West
Criminal Minds Song Title: “Ghosts In Control”
Writer: Braden Palmer
Artist: Detuned Kytes
The Leftovers Song Title: Multiple songs
Writers: Michael Silverman, Robert Silverman
Hawaii Five-O Song Title: “The Wild Life”
Writer: Carlos Sosa
Minority Report Song Title: “Just Obey”
Writer: Ryan O’Toole
Artist: Amateur Blonde
Desigual Christmas Campaign 2015 Song Title: “The Wild Life”
Writer: Carlos Sosa
New Strategic Partnership Extends TuneCore’s Ability to Increase Artists’ Exposure
NEW YORK, May 13, 2015 — TuneCore, the premier digital music distribution and publishing administration service provider, has partnered with DanceOn, the premier digital network for music entertainment through dance, to bring increased exposure and creative resources to TuneCore Artists. TuneCore and DanceOn are redefining the way independent artists can leverage YouTube collaborations to promote their music and content to a global audience across multiple platforms.
Through this new relationship TuneCore is expanding their support of independent artists beyond music distribution and enabling the creation of compelling content to reach new audiences on YouTube, one of the largest online channels for discovering new music. The direct partnership with DanceOn provides a unique platform for TuneCore Artists to get their music out, grow their fan base and build their careers in a whole new way.
TuneCore collaborated with DanceOn to build on the trending interest in TuneCore Artist, Silento and his song “Watch Me (Whip/Nae Nae)” to amplify reach through better quality influencer content. Since the new dance content went live in April, “Watch Me” has garnered 27M+ organic video views and 500K+ likes, comments and shares, with a total of 35M+ impressions, making Silento and the song a mainstream phenomenon. Further, since the DanceOn campaign began, the song has climbed 30+ spots on the Billboard Hot 100 to the top 40 at #38 (April-May).
“In looking for a partner to help grow promotional opportunities for TuneCore artists on YouTube, DanceOn and its expertise in connecting music and pop culture through the universal language of dance was a natural fit,” said Scott Ackerman, TuneCore CEO. “Online video has now become one of the most effective channels for breaking new music and getting artists worldwide attention, and these kinds of YouTube collaborations are fantastic opportunities for independent artists working outside the label model to get their music heard and build an active and engaged fan base.”
Amanda Taylor, CEO DanceOn, echoes Ackerman’s sentiments, “We are thrilled to partner with TuneCore to help provide independent artists new creative promotional opportunities through access to our wide network of dance lifestyle and cultural influencers. TuneCore’s extensive catalog of music across all genres and access to some of the hottest up-and-coming talent makes TuneCore an exciting partner; we are looking forward to exploring all of the ways we can work together in the future.”
The partnership is the latest endeavor in TuneCore’s 2015 Artist initiatives providing artists with new creative ways to build awareness with fans. Earlier this year, TuneCore launched a number of programs to help in raising artist visibility, including the launch of TuneCore Live, a monthly concert series showcasing some of TuneCore’s up-and-coming talent. And in March, TuneCore unveiled DropKloud, the innovative, free app that directly connects artists with fans, providing location-based fan VIP access to exclusive artist-curated content.
If you’re a regular reader you know that the TuneCore Blog is here to offer news, advice and tips for independent artists looking to advance their musical careers. If “going viral” were something we could simply and practically suggest to every artist, we would! But anyone using platforms like YouTube and Vine, whether to promote themselves or entertain themselves, knows that the ‘viral phenomenon’ is just that – a phenomenon.
A couple of months back, little-known Atlanta hip hop artist Silento released his track, “Watch Me (Whip/Nae Nae)“, produced and co-written by Bolo Da Producer and distributed to online stores via TuneCore. By early March, “Watch Me” had broke into Billboard’s March Hot 100, climbing to #69. Not a bad jump for an unsigned, 17-year old with no prior recordings released, right?
The reason “Watch Me (Whip/Nae Nae)” has seen such success isn’t just thanks to its contagious beat and catchy hook – it’s the dance that the chorus instructs listeners to break into that really helped this song explode. Or should we say, two dances:
“The Whip and the Nae Nae were two different dances. I just got tired of seeing people do them so I started doing my own rendition where I was doing them both!” Silento says.
“Now watch me Whip / Now watchme Nae Nae“, the song goes. Well, thousands of listeners decided to follow those instructions and take to Vine and YouTube to show off their dance skills to the soundtrack of “Watch Me”, resulting in nearly 21 million views and a total of 35 million minutes watched. Silento and his producer, Bolo Da Producer, are working with TuneCore to collect all their eligible revenue from multiple channels. That means getting 100% of iTunes download revenue and money from the sound recordings on YouTube when ads have been placed on videos using their music. Adding to the revenue stream are the worldwide songwriter royalties TuneCore Music Publishing Administration will find and collect for them from 60 countries.
Everyone from toddlers and parents to costumed individuals and street dance crews has contributed a rendition of the dance-craze, and it’s tough not to crack a smile while watching them!
Much like dance sensations such as the ‘Harlem Shake‘ and the ‘Dougie‘, “Watch Me” began as a regional phenomenon. Silento achieved some local support with his song before he even recorded it. He tells us, “I had been singing it and dancing to it in school already. People were always asking me to do it, they already knew it.” So when the song began to go viral, it was no surprise to the young artist: “When people are asking you do something repeatedly, it’s like, you just know. People liked it, so I kept doing my dances!”
In 2015, this kind of attention can make you an instant star – especially among a younger, plugged-in demographic. When asked how the success of “Watch Me (Whip/Nae Nae)” has affected him as a high school kid, he modestly answered, “It hasn’t, really. I’m still the same – I’m still me, you know? I guess now some people, they look at me like, “You’re famous.” But you know, it hasn’t really changed me at all.”
Of all the thousands of Vines and YouTube videos using his song, Silento says that some of his favorites were those that incorporated children and their parents dancing. One awesome element of viral hits like “Watch Me” is that they sometimes get picked up and used in videos by celebrities and athletes. When we asked him who he’d love to see whipping it/doing the Nae Nae, Silento gave us an answer many artists would support: “Obama!”
When discussing the future, he sounds optimistic and confident, and why shouldn’t he? In terms of riding this momentum and where he sees himself in 5 years, Silento says, “I already am, you know? I got remixes, a dance album [to come] – I’m already doing it. I see myself on a stage…and definitely bigger [as an artist] than I am right now!”
TuneCore is excited to be apart of Silento’s and Bolo Da Producer’s musical journey – collecting their download/streaming sales, worldwide songwriter royalties, and YouTube Sound Recording revenue as they ride the wave of this fun, viral dance craze. We’re getting the feeling that 2015 will be the year of “Watch Me (Whip/Nae Nae)“!