Tips For Getting Your Song On a Spotify Playlist

[Editor’s Note: This blog was written by Janelle Rogers, the founder of  Green Light Go Publicity, a music PR firm which helps up-and-coming musicians reach their audience.]

 

You’re absolutely certain you want, no, you need, to get on an official Spotify playlist. The problem is you’re not sure how to reach the elusive curators and you’re struggling to get past 50 followers on Spotify.

Asking to be on an official Spotify playlist in that case is somewhat the equivalent of wanting to be on the cover of Rolling Stone when the only show you’ve played is the local dive bar on the seedy side of town.

Don’t despair. It doesn’t mean it can’t happen, but it does mean you’ll have to put in a little elbow grease to build up to it. Just like the mailroom guy has to work through a multitude of career levels before becoming manager, you’ll have to create some momentum to reach your official Spotify playlist goal.

Here’s a few simple steps that are within reach no matter the level:

1. Get Verified

The first thing you should do is get your Spotify band profile verified. This does a few things. It gives you credibility and shows you take your band seriously. It can also help with Spotify algorithms which prioritize verified accounts.

Lastly it can help you get noticed by Spotify influencers, including those who create unofficial playlists, but are influential nonetheless. You can find the five simple steps to get verified on Spotify here.

2. Work Unofficial Spotify Playlists

The best way to reach a goal is to start where you are. You may want to go straight to being featured on an official Spotify playlist, but the truth is that you’ll most likely need to build up to where a Spotify curator will pay attention. The good news is that there are a lot of unofficial Spotify curators who will be more open to featuring bands who haven’t yet built a larger following. At this stage in the game, Spotify curators, both official and unofficial, are heavily guarded and extremely elusive.

Start with the ones who want more followers and help brand them by asking your followers to follow them. In your head you may think they’re not worth the time. Instead think about not where they are, but where they could end up. Isn’t that how you would hope playlisters would think of you?

I can still remember when Alex with Consequence of Sound reached out to me to purchase a $25 ad on his site. Nobody knew who the blog was then, but now they’re one of the top blogs. And almost every band who comes to us for music PR at Green Light Go asks to be featured there. You never know where someone will go so treat them with the kind of courtesy and respect no matter what the level.

3. Promote Spotify on Social Media Platforms

If you want to increase followers and awareness with Spotify influencers, you’re going to need to increase your marketing efforts on your social media. Make sure you have links to your Spotify profile in your about sections. Also, once or so per week ask fans to follow you. But don’t just ask them to follow you without giving them something new.

Be strategic by offering fresh content whether it’s announcing your single release, album release or creating a playlist with new songs. Also be sure to promote the playlists of influencers you want to include you in their playlist. Especially with those who don’t yet have the following yet, this can go a long way and allow you to get in on the ground floor before they make it big.

4. Promote Spotify on Website

Just like you promote your social media on your website with Facebook and Twitter links, you should also include Spotify anywhere you can. They have a great tool to create a follow button so fans can follow you straight from your site. In addition, you should include icons next to your other social media and also include a Spotify playlist so people can listen to your music. Lastly, include a widget to listen to the music you have available on Spotify.

5. Create Spotify Playlists

If you have yet to build a following or create relationships with Spotify playlisters, a good place to start is by building your own playlist including your music. To better your chances with Spotify aggregators, limit it to one song per artist (including your song), a minimum of 20 songs and give the title something catchy that is also searchable based on your theme. For instance, we have a playlist themed around indie folk, which we simply callIndie Folks. We also have an indie rock playlist we call, you guessed it, Indie Rocks.


The above steps can help you start breaking down the barrier to get your songs on Spotify playlists. Go ahead and get started by working on the achievable areas to make you more attractive to Spotify influencers.

New Music Friday: May 12, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


2 Soon
Sy Ari Da Kid

Hip Hop/Rap, R&B/Soul


30 Seconds to the Decline of the Planet Earth
Jesu & Sun Kil Moon

Rock, Alternative


One With the Universe
Samsara Blues Experiment

Rock


Invencible
Black 
Guayaba
Pop, Rock


Everything Good Happens After Midnight
Tanner Patrick

Singer/Songwriter, Pop


Welcome to Fabulous Grc Lnd
Marco Pavé

Hip Hop/Rap, R&B/Soul


What’s It Gonna Be
Nathan & Alma Lake

R&B/Soul, Pop


Giving Up
Jake McMullen

Alternative, Singer/Songwriter


New Kids
Jerad Finck

Pop, Singer/Songwriter


Legs Crossed
Whissell

Alternative, Pop


All Biomes Okay EP
Shallou

Electronic, Dance


Eaters
Eaters
Electronic, Rock


Woman’s World
Estelle

R&B/Soul


You Don’t Know About Me
Ella Vos

Pop, Singer/Songwriter


Only Us

Paperwhite
Pop, Electronic


Young at the Bend
Born Without Bones

Alternative, Rock


Young Stunners
Junior Prom

Alternative, Rock


Layers Vol. 1
Heirsound

Alternative


Take Cover (Dark Versions)
Foreign Fields

Alternative, Instrumental


Covered A.R.T.
Alexis Roberts

R&B/Soul, Pop


Metaphor
Mt. Eddy

Alternative


Off the Burner
AdELA

Hip Hop/Rap, R&B/Soul

New Music Friday: May 5, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Weak Remixes – EP

AJR
Pop, Electronic


Planting the Roots Only to Fall Out the Tree
$uicideboy$

Hip Hop/Rap


Devil’s In the Backseat
Lostboycrow

Pop, R&B/Soul


Moving On
Marshmello

Dance, Electronic


The One That You Want

Madi Diaz

Singer/Songwriter, Alternative


Shakira (feat. Marty)
Nobigdyl

Hip Hop/Rap


We All Fall Down (DNTST Rework)
Meiko

Singer/Songwriter, Electronic


Pretty (Ugly Before) [Live at Largo]
Elliott Smith

Alternative


Snappin’ Lately (feat. Tommy Nova)
Z. Rich

Hip Hop/Rap, Jazz


Five More Minutes
Scotty McCreery

Country


Count On You
Amanda Fondell

Alternative, Pop


Victory Laps
Wax Fang

Alternative, Rock


Perfect Color
SafetySuit

Pop, Rock


Love Hope Faith
Colt Ford
Country


Body On Fire
Maggie Rose

Country


AU
HOTT MT

Alternative, Pop


Silence
Ki: Theory

Electronic, Alternative


Cherry Pop (feat. Gl!tch)
S3RL

Dance, Electronic

 

April Industry Wrap-Up

Facebook Launches ‘Chat Extensions’ That Encourage Music Sharing

As both streaming music and social media use has evolved over the years, it became pretty obvious pretty quickly that people love to share whatever new music they’re digging with their networks. Spotify was an early player in this arena by connecting social profiles to their platform so that users can see in a feed what the folks they follow are listening to at any given time of day. On top of this feature, users have always been able to send music directly to one another via a built-in messaging app.

As the social media giant Facebook looks to appeal to more and more businesses that use the platform for leads and engagement with customers, they’ve announced the introduction of ‘Chat Extensions’ within their messenger platform. The primary function of this launch is to offer the ability to perform actions within Facebook Messenger without switching apps.

For Spotify, this means the launching a new ‘bot’ that includes search, recommendations, and the ability to share 30-second song clips as well as launch Spotify from the app to hear full songs. Friends now have more options for sharing and discovering music within their chat windows. Facebook has revealed that a similar launch to support Apple Music integration is on the way, too.

As Facebook continues to beef up its music department in general and looks to innovative streaming platforms for partnerships, indie artists of all genres can feel good about new ways for fans to be sharing their tunes with friends.

A Month of Updates From Spotify

It’s hard to get through one of our ‘Monthly Industry Wrap-Ups’ without breaking recent news related to streaming giant and our friendly partner Spotify! This month, Spotify re-structured its multi-year license agreement with global music rights agency Merlin – which represents independent music companies like Beggars Group, Secretly Group, Domino, Sub Pop, and others.

The big story from this signing is that the updated agreement allows these labels to ‘window’ releases for Spotify Premium users only – a tactic used by major label groups to limit access to a release for usually up to two weeks. The significance of windowing is that it allows releases to only be made available to users that contribute higher streaming rates, (when you’re a ‘freemium’ Spotify user, you are using an account that gets served ads and each time you play a song, it pays out less than that of Premium subscribers’ streams who pay a monthly fee).

Spotify and other streaming platforms are required to sign licensing agreements with both independent and major label groups. But what’s new here is the apparent bargaining scraps indie labels have when it comes to keeping up with the majors. As a distributor that sees its artists getting signed to indie labels on a regular basis, it’s encouraging to see that they’re able to take advantage of opportunities offered by streaming platforms like Spotify.

Additionally this month, Spotify rebranded their “Fan Insights” – data about who is listening to artists, from numbers of monthly listeners to cities they’re being streamed in most – as “Spotify For Artists”. It’s available to all artists and managers, and is designed to be a ‘one-stop shop’ that allows you to track growth, update creative profile assets, and feature particular songs and playlists. Here at TuneCore, we’re always excited to see more data and insights being offered to artists to help them make business and branding decisions. If you haven’t already, head over to Spotify’s site to take advantage of these updates.

Google Play Music Gets Cozy With Newest Samsung Galaxy Model

As competition for subscribers and listeners continues to heat up among music streaming platforms, so too does competition among mobile device manufacturers. Nowhere is that more obvious than between Apple’s iPhone and Samsung’s Galaxy. As each company strives to attract brand loyalty to their respective operating systems, Samsung announced that its latest model, the Galaxy S8, has made Google Play Music its preferred music player.

That means those who pick up the newest Galaxy S8 will get the opportunity to use Google Play Music with enhancements just for them. One of these is an increase in cloud locker storage, with Samsung users being able to upload up to 100,000 tracks that can be streamed from anywhere (up from 50,000 for other users). Also, Samsung promises that it’s choice music player will support Samsung’s smartphone assistant, Bixby, “once support for voice commands is actually ready to roll out.”

It remains to be seen how many Galaxy S8 users will adopt Google Play Music over a preferred service, but it’s no doubt that Samsung will do what they can in collaboration to make it more attractive. For independent artists, it’s just another push for a platform that is carrying your releases already (unless, of course, you still need to add your music to Google Play!), and it may in turn end up being a great excuse for you to be promoting your Google Play links, as well.

New Music Friday: April 21, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Changing
Devan Dubois
Alternative, Pop


Older Men & Whiskey
Chyyanna Lee
Pop, Country


Monument
Lions Lions

Rock, Alternative


Goals
Nate Good

Hip Hop/Rap


Treat You Better
Throw the Fight

Rock, Alternative


In Dank We Trust

Black the Ripper
Hip Hop/Rap, New Age


Battles
Rita Springer
Christian/Gospel


86
Infected Rain

Rock


Passionfruit
Cimorelli

Pop


Addiction Kills
Jelly Roll

Hip Hop/Rap


Change: The Lost Record
Josh Thompson

Country


Black Hole Sun
Break of Reality

Rock, Instrumental

New Music Friday: April 14, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Breathe
Moosh & Twist

Hip Hop/Rap


Made 2 Love U
Johnny Balik

Pop


Freesol (feat. Skyler Stronestreet)
Seven Lions

Electronic, Dance


Bloom
RKCB

R&B/Soul, Electronic


The Outfield
The Night Game

Alternative, Rock


Hinterland
Akurei

Electronic, Alternative


Sail Away
The Dead Sailor Girls

Singer/Songwriter, Folk


Broke Royalty
Flint Eastwood

Alternative


Still Love
Ghost Against Ghost

Alternative, Electronic


I Got You
Superwalkers

Pop, Electronic


Miss Taken (Demos)
RoadTrip

Pop, Rock


The Soulvation Society
The Soulvation Society

R&B/Soul, Pop


Amame o Matame (feat. Don Omar)
Ivy Queen

Latin


Bound 2017
Baco & Termy

Electronic, Hip Hop/Rap


Ain’t Your Girl
BEATZ

Pop, R&B/Soul


So Much to Keep
AirLands

Alternative, Rock


Heart Songs: Adoration

Naomi Raine
Christian/Gospel, Singer/Songwriter


Ladies And Gentlemen: Barenaked Ladies and the Persuasions
Barenaked Ladies and the Persuasions 

Pop, Vocal


Walking In My Favor
Lucinda Moore

Christian/Gospel