Your Music Was Added to a Popular Spotify Playlist…Now What?

[Editors Note: This article was written by Sam Friedman and originally appeared on the Soundly Blog.]

 

It’s 2017, and album sales are sinking to historic lows. CDs are becoming obsolete. Even digital downloads are plummeting. But people are listening more than ever — they’re just streaming. The music-publishing industry is changing fast. The Recording Industry Association of America (RIAA) reported that in 2016, streaming services were responsible for more than 50% of revenue earned in the music industry today. And the biggest player of them all is — you guessed it — Spotify, with an unbelievable 50 million paying users.

Spotify is known for its “discover” features, most specifically its playlists. Whether it’s “New Music Friday,” “Today’s Top Hits,” or “RapCaviar,” many of these playlists have millions of followers. If your music gets added to one of the biggies, that’s about as close to a Willy-Wonka golden ticket as you’re going to get in the streaming world. Overnight, your track can soar from a few hundred plays to tens of thousands.

Today, it’s just as important (if not more so) for indie artists to try to get their music featured on Spotify playlists as it is to get press coverage. Obviously, both are optimal, but Spotify can generate some serious revenue, especially if the artist owns the music.

And beyond getting paid, it exposes your music to thousands of new listeners. In many ways, it’s not unlike opening for a huge artist in front of a new audience. Spotify often curates its playlists based on genres or moods, so when your song comes on, it’s usually because someone was looking for or listening to a song like yours. But as much as artists (and labels) are competing for features, not many of them have a plan for when that magical moment happens.

Personally speaking, I didn’t even know my song was featured until an A&R rep reached out to me to talk about my music, mentioning he found me on Spotify’s “Fresh Finds” playlist. I had no idea what he was talking about, but I checked my Spotify plays and saw that one of my tracks, which previously had less than 1,000 plays, had suddenly increased to nearly 40,000! I had no idea what to do next other than just feel giddy that people were discovering my music. In reality, there are several important steps that every artist should take when his or her music is featured in a Spotify playlist.

Promote Your Feature

First things first: if you do get featured on a playlist, treat it like a good press feature and share that thing! This is a good time to do a sponsored social media post with a link to your song on Spotify. You should already budget for promoting your music on Spotify, but after your song is featured on a playlist, make a custom post and bump up the awareness. Be sure to share the playlist itself, too, not just your song.

Thank the Playlist Curator(s)

You may have to do a little research to find the names of the playlist curators, but that’s what Google is for, right? Get to stalking! If you can, find their emails, send them a genuine thank you, and establish a relationship. It’s also a good idea to find their Twitter handles and tag them when you share the playlist.

If someone out there likes your music enough to put you on a playlist that literally thousands of other musicians are dying to be on, chances are he or she is going to be open to hearing from you. Capitalize on their interest, and make a connection as soon as possible.

Search the Charts

Even if your song is added to a small playlist and you only get a modest bump in streams, the rate of growth can be enough to earn some chart action. Search Viral 50, Spotify US, Spotify Global charts, etc. Making it onto one of these is a huge opportunity to shine.

It’s also a great way to encourage your fans to share your song. People always like to help something grow. Ask your fans for their help, and update them every time you move up a notch.

Check Other Playlists

When a song is added to a big playlist, there tends to be a domino effect. You can typically find out which playlists feature your song under the About portion of your Spotify artist profile. Search daily, but also actively go hunting. Every Friday, check the “New Music Friday” playlist. Every Wednesday, check all of the “Fresh Finds” playlists.

Remember, each playlist that features your song is going to grow your audience and is worth raving about. In addition, people will find your music and add you to their smaller playlists — thank them.

Use Data to Build Your Press Kit

Take the data from your playlist feature — number of streams, cities where you’re most popular, etc. — and add it to your press kit or EPK. Today, new artists are introduced with press quotes and their streaming data if it’s impressive. Similar to a good quote from a reputable publication, notable streaming data helps sell your music to prospective bookers, record labels, A&R execs, etc. and is powerful ammunition to build your career.

Reinvest Your Earnings

Various studies report that the aggregate net average per stream is around $0.005 depending on how much of your music you own. It takes a couple months to get paid, but make sure you have a plan ready for how to reinvest that income back into your music.

For example, stash a certain amount of that money away for promoting your next single with Instagram ads and sponsored Facebook posts. Using your streaming money for cocktails over the next five weekends might not be the best investment to help keep your music career growing.

Keep an Eye on Your Stats

Obviously, you should pay close attention to your streaming stats, but watch your overall numbers on other platforms like Facebook and Instagram along with other streaming services like Apple Music. Unfortunately, people streaming playlists that feature your song doesn’t automatically mean they’re becoming fans — they’re just being exposed to your music. Look out for people commenting on your pages saying they found you on Spotify. Those are the fans you’re going to want to nurture and build a relationship with.

Another helpful stat to track is where people are listening. If you’re popular in Sweden, for example, plan to include that territory in your next promotion, or possibly think about planning a tour there. Spotify insights are crucial in helping you target new fans and nurture existing ones.

Pitch to Other Playlists

Now that you’ve been featured once, use that as an angle to bolster your single for inclusion on another playlist. When you’re pitching, mention your success and how your track is growing. Remember, a lot of Spotify is about credibility. People tend to only pay attention when you’re on the rise. Capitalize on that and keep pitching. Singles die off fast these days, so keep extending the life of your track until you release the next one.

If you feel overwhelmed by all this data gathering, that’s because it’s designed to be complicated. There are over 900,000 distinct royalty streams that artists around the world have access to, and between 20-50% of royalties generated never make into these artists’ pockets.

Tips For Getting Your Song On a Spotify Playlist

[Editor’s Note: This blog was written by Janelle Rogers, the founder of  Green Light Go Publicity, a music PR firm which helps up-and-coming musicians reach their audience.]

 

You’re absolutely certain you want, no, you need, to get on an official Spotify playlist. The problem is you’re not sure how to reach the elusive curators and you’re struggling to get past 50 followers on Spotify.

Asking to be on an official Spotify playlist in that case is somewhat the equivalent of wanting to be on the cover of Rolling Stone when the only show you’ve played is the local dive bar on the seedy side of town.

Don’t despair. It doesn’t mean it can’t happen, but it does mean you’ll have to put in a little elbow grease to build up to it. Just like the mailroom guy has to work through a multitude of career levels before becoming manager, you’ll have to create some momentum to reach your official Spotify playlist goal.

Here’s a few simple steps that are within reach no matter the level:

1. Get Verified

The first thing you should do is get your Spotify band profile verified. This does a few things. It gives you credibility and shows you take your band seriously. It can also help with Spotify algorithms which prioritize verified accounts.

Lastly it can help you get noticed by Spotify influencers, including those who create unofficial playlists, but are influential nonetheless. You can find the five simple steps to get verified on Spotify here.

2. Work Unofficial Spotify Playlists

The best way to reach a goal is to start where you are. You may want to go straight to being featured on an official Spotify playlist, but the truth is that you’ll most likely need to build up to where a Spotify curator will pay attention. The good news is that there are a lot of unofficial Spotify curators who will be more open to featuring bands who haven’t yet built a larger following. At this stage in the game, Spotify curators, both official and unofficial, are heavily guarded and extremely elusive.

Start with the ones who want more followers and help brand them by asking your followers to follow them. In your head you may think they’re not worth the time. Instead think about not where they are, but where they could end up. Isn’t that how you would hope playlisters would think of you?

I can still remember when Alex with Consequence of Sound reached out to me to purchase a $25 ad on his site. Nobody knew who the blog was then, but now they’re one of the top blogs. And almost every band who comes to us for music PR at Green Light Go asks to be featured there. You never know where someone will go so treat them with the kind of courtesy and respect no matter what the level.

3. Promote Spotify on Social Media Platforms

If you want to increase followers and awareness with Spotify influencers, you’re going to need to increase your marketing efforts on your social media. Make sure you have links to your Spotify profile in your about sections. Also, once or so per week ask fans to follow you. But don’t just ask them to follow you without giving them something new.

Be strategic by offering fresh content whether it’s announcing your single release, album release or creating a playlist with new songs. Also be sure to promote the playlists of influencers you want to include you in their playlist. Especially with those who don’t yet have the following yet, this can go a long way and allow you to get in on the ground floor before they make it big.

4. Promote Spotify on Website

Just like you promote your social media on your website with Facebook and Twitter links, you should also include Spotify anywhere you can. They have a great tool to create a follow button so fans can follow you straight from your site. In addition, you should include icons next to your other social media and also include a Spotify playlist so people can listen to your music. Lastly, include a widget to listen to the music you have available on Spotify.

5. Create Spotify Playlists

If you have yet to build a following or create relationships with Spotify playlisters, a good place to start is by building your own playlist including your music. To better your chances with Spotify aggregators, limit it to one song per artist (including your song), a minimum of 20 songs and give the title something catchy that is also searchable based on your theme. For instance, we have a playlist themed around indie folk, which we simply callIndie Folks. We also have an indie rock playlist we call, you guessed it, Indie Rocks.


The above steps can help you start breaking down the barrier to get your songs on Spotify playlists. Go ahead and get started by working on the achievable areas to make you more attractive to Spotify influencers.

May Industry Wrap-Up

Spotify Launches “Spotify Codes”


Remember the QR Code Craze? Sure you do! It took place a couple of years back when we began seeing these funny little squares with unique black and white patterns in them all over promotional materials, from the subway to magazines. People could use their mobile device to scan the QR code and it’d offer them some sort of exclusive content. Marketers saw this as a fun new way to connect with consumers, but ultimately the process involved proved to be just over the line of effort that most consumers were willing to put into connecting with a campaign.

Flash forward to present day, and we see Spotify has announced a new in-app feature called “Spotify Codes”, allowing music fans to scan said codes to share music with friends. It’s being rolled out globally and is about more than just sharing your favorite playlist with a like-minded pal. Music Ally points to the strong potential for artists to market their music using Spotify Codes: “Flyers, posters, billboards… perhaps even TV advertising – something that would take Spotify Codes into the territory traditionally occupied by Shazam.”

A strong and thoughtful point, indeed. Indie artists of all genres can direct potential fans directly to their latest releases using traditional DIY promotional tactics simply by including their unique Spotify Codes within their visual assets. It’ll be very interesting to see how artists get creative with sharing these codes, and of course, how fans react and engage. Get started using them today with instructions via Spotify here.

Amazon Prime Offers Live Streaming Concerts


Is there anything Amazon Prime can’t deliver us? Well, up until this month, you could technically put “concert experiences” in that category (which seems reasonable enough), but alas, the online retail giant continues to out-do itself. In May, Amazon announced that it has begun offering tickets to concerts to its members. Not just any concerts, but a series of live events, with tickets being offered exclusively via the platform to Prime customers, featuring internationally recognized artists playing in small, intimate settings.

While concerts are being booked for Prime members in the UK right now, it has hopes to add U.S. concerts by the end of 2017. Additionally, Prime members out of the market for these experiences can catch recorded and streaming versions of these concerts so fans can get in on the fun from home. (Kind of a different version of those home concerts we’ve written about in the past.)

Amazon’s attempt to attract older, mainstream music fans who consume music – and live music for that matter – differently than the typical 20- or 30-something music obsessives is a great thing for independent artists who are hoping to reach similar crowds. Additionally, this move shows Amazon taking a step to connect artists with fans further, “combining customer data, billing relationships, content and services, infrastructure and consumer hardware.”

It will be interesting to see how this plays out in the near future – not just what new ways Amazon offers experiences exclusively to Prime members, but also how they bring independent musicians and bands into the fold.

Facebook Rights Manager Helps Artists Collect Ad Revenue


Good news for music creators looking to benefit monetarily from Facebook videos: the social media giant has updated its “Rights Manager” feature, allowing artists to generate revenue from pirated videos that had mid-roll ads placed within them. If an artist’s song is being used in a video across Facebook (with or without permission), they can now get a cut of that sweet, sweet ad money previously reserved for the video creator.

Facebook pays 55% of ad revenue to rights holders (much like YouTube), and until now, its Rights Manager could only successfully notify a rights holder when their music was being used in a video somewhere on the platform – giving them the option to take the video down or leave it up as a means of promotion. Similar to YouTube’s Content ID (which you can take advantage of using TuneCore’s YouTube Sound Recording revenue collection service), artists can “claim ad earnings” and even choose where the 15 to 20-second ad is inserted in the video.

Any new revenue stream for artists is viewed as a win for TuneCore and the greater independent music community. It will be exciting to see how this adds up for those who get their songs featured in videos across Facebook, and it’s definitely a step in the right direction in honoring copyrights. Artists can sign up for Rights Manager via Facebook here.

New Music Friday: April 14, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Breathe
Moosh & Twist

Hip Hop/Rap


Made 2 Love U
Johnny Balik

Pop


Freesol (feat. Skyler Stronestreet)
Seven Lions

Electronic, Dance


Bloom
RKCB

R&B/Soul, Electronic


The Outfield
The Night Game

Alternative, Rock


Hinterland
Akurei

Electronic, Alternative


Sail Away
The Dead Sailor Girls

Singer/Songwriter, Folk


Broke Royalty
Flint Eastwood

Alternative


Still Love
Ghost Against Ghost

Alternative, Electronic


I Got You
Superwalkers

Pop, Electronic


Miss Taken (Demos)
RoadTrip

Pop, Rock


The Soulvation Society
The Soulvation Society

R&B/Soul, Pop


Amame o Matame (feat. Don Omar)
Ivy Queen

Latin


Bound 2017
Baco & Termy

Electronic, Hip Hop/Rap


Ain’t Your Girl
BEATZ

Pop, R&B/Soul


So Much to Keep
AirLands

Alternative, Rock


Heart Songs: Adoration

Naomi Raine
Christian/Gospel, Singer/Songwriter


Ladies And Gentlemen: Barenaked Ladies and the Persuasions
Barenaked Ladies and the Persuasions 

Pop, Vocal


Walking In My Favor
Lucinda Moore

Christian/Gospel

New Store Alert: Boomplay Music

Here at TuneCore, we’re always on the move to offer independent artists with as many outlets by which to reach fans as possible. That’s why we’re excited to announce our partnership with Boomplay Music, a streaming and download platform serving music fans in pan-Africa and African diaspora markets.

Boomplay Music – an app developed by TECNO MOBILE LIMITED – aims to deliver the best African and International music while also “building a sustainable digital music ecosystem for African artists.” With seven million users and a growth rate of over 700,000 new users per month, the platform seems to be doing just that!

As a global digital music distributor, TuneCore allows artists in all territories to take advantage of the major growth in streaming and discovery occurring all over the world and well outside their markets. Just because you aren’t touring in African countries (…yet), you can still make your releases available for music fans there to enjoy. By distributing your upcoming or existing singles, EPs, and albums to Boomplay Music, you’re able to enjoy a wider potential reach in an ever-expanding market.

With the Boomplay Music app, music lovers can do the following:

  • Download music,
  • Subscribe for unlimited music,
  • Listen to their favorite songs,
  • Watch videos on the go,
  • Curate personal playlists,
  • Follow, engage and interact with fellow users,

Ready to get started getting your music available on Boomplay Music?

If you’re a TuneCore Artist with active releases and you’d like to send those to this new platform, head over to your Store Manager and select Boomplay Music today.

If you’re distributing your music using TuneCore for the first time, you’ll now be able to select Boomplay Music as a digital outlet and expand the global reach of your new release.

Learn more about the benefits of distributing your music to Boomplay Music here. For any questions about distributing your upcoming releases, get in touch with our Artist Suppot team.

March Industry Wrap-Up

Pandora Premium Takes on the On-Demand Streaming Game


While household names like Spotify and Apple Music boast a combined 120+ million users streaming music each month, Pandora has enjoyed the success of their proprietary “Music Genome Project” algorithm and their ability to draw users in with perfectly curated and personalized radio stations. Last year, Pandora announced it’s “Pandora Plus” service, offering listeners more replays and skips, as well as the ability to listen to offline radio stations. Now, after much anticipation, the biggest name in digital radio has announced “Pandora Premium”, their brand new on-demand streaming service.

Pandora Premium will function much like other monthly subscription streaming services, offering a similar catalog of over 30 million tracks for listeners to browse and discover. With its current user-base of 80 million, Pandora sees its transition into on-demand streaming as an opportunity for further growth. While it remains to be seen, there may be an advantage to joining the game late – for instance, Pandora won’t be focusing on ‘exclusives’ for big name releases, and instead hopes to utilize its personalization proficiencies to stand out in the crowd of streaming services when it comes to recommending songs to users based on their listening habits as a means of music discovery.

“We have very grand ambitions for what this can be,” Pandora CEO Tim Westergren said. “If we look around at the space right now, we just don’t think that there’s a product that’s done it right. No one has solved the ease of use and personalization part of the on-demand world. I don’t think there’s really a true premium product out there yet… we think we’re bringing something really different here.”

This development is great news for indie artists who hope to tap into Pandora’s user-base by making their releases available on-demand.

Ticketmaster Uses Software to Combat Bots More Effectively


Whether you’re a fan who paid out the nose for a ticket or lost out to what would have to be the fastest ticket-buying hands known to man, or you’re an artist who has had to deal with the backlash of bots buying up all their tickets, there’s a general consensus in the live music industry that these bots aren’t really doing consumers or artists any good. In fact, you could say most people feel that bots – which derive from software that immediately purchases tickets when they go on sale in bulk, only to re-sell at a higher cost to fans – are completely ripping people off!

Enter Ticketmaster’s “Verified Fan” program. Ticket scalping (re-selling tickets at higher costs), as it’s known, has become such a problem on the company’s platform that they’ve introduced new efforts to combat it by using customer data and new systems. For example, identifying fans’ purchasing history has been tested with lower-level tours to cut down on automated ticket buying systems and bot purchases. The program requires fans to register to buy tickets in advance (typically 48 hours before they go on sale); shortly after, Ticketmaster collects emails and scrubs out any believed to be connected to scalpers. Verified Fan is being used for pre-sales at the moment, but could be expanded for general sales in the future.

This is a meaningful attempt to make sure that artists – both major label and independent alike – are able to continue to offer tickets to their tour dates through this platform without worrying that their fans are getting ripped off.

Early Reports Suggest a Potential $16.1 Billion Year For Recorded Music During 2016


Each year, the IFPI (International Federation of the Phonographic Industry) announces official music industry figures to show how much was earned over four quarters. In March, Midia Research offered its own 2016 estimates ahead of the annual IFPI announcement – suggesting a 7% ($1.1. billion) year-over-year increase in the realm of recorded music at $16.1 billion.

Since the music industry entered into a major paradigm shift in the early days of Napster, and as illegal downloading took off across other platforms, this is considered a major uptick in annual growth. As Midia puts it, “Underpinning the growth was streaming which grew by 57% in 2016 to reach $5.4 billion, up $3.5 billion in 2015.”

While streaming music platforms were initially introduced as not only a way for fans to have legally licensed music at their fingertips but also to curb the trend in music piracy, there’s little doubt that artists and industry professionals alike have reaped the benefits of its popularity in the past couple of years. The report credits Spotify’s role in the growth, “accounting for 43% of the 106.3 million subscribers at the end of 2016.” But don’t sleep on Apple Music, Amazon Music and Deezer, who have been considered “strong contributors” to streaming growth last year.

Breaking revenue down by record label, we see that Universal, Sony and Warner Music made up a combined $11 billion in revenue, with independent labels generating $5.1 billion, or 31.3% of the global market share! As 2017 looks to offer increased figures, independent artists can rest assured that overall, recorded music can still be a viable revenue stream as more fans subscribe, listen, and discover.