Wednesday Video Diversion: June 21, 2017

Happy First Official Day of Summer! And happy 69th birthday to the legendary, all-important, more-relevant-than-ever (sorta) 33 and 1/3 RPM record! It was this day back in 1948 that sucker was manufactured and began to revolutionize how folks consumed their favorite music. Now settle into that summer feeling with some visual distractions: music videos from our endless catalog of awesome TuneCore Artists!

Great White, “Big Time”


Torion, “Dinero (feat. Dae Dae)”


The Rival, “When I’m With You (Walking On Air)”


Ruelle, “I Get To Love You”


Shirock, “Still Young”


Nytrix, “Live From Avalon Hollywood (w/ Neon Hitch)”


MX, “uMqondo (feat. Breeze)”


Simon Jano, “El Mundo Esta al Reves”


Whissell, “Get Free”


Sirusho, “PreGomesh”

Why So Many Musicians Will Never Be Successful

[Editors Note: This was written by Anthony Cerullo and it originally appeared on the Sonicbids Blog.]

Even without seeing his full face, it’s a fair assumption that the man pictured above is none other than Bono from U2. Say what you will about the man, but it’s hard to deny his success. The quest to finding success like Bono’s – or any other famous musician, for that matter – is a difficult one. The reasoning behind this is because the definition of success is different for many people.

Some believe that all it takes is maintaining a standard of excellence. As long as they conquer the technical aspects of their instrument and become fluent in the language of music, then success will grow naturally. Not to put down those aspects, but there’s more to it than that.

Today’s age of music is increasingly competitive. Techincal musicianship is common practice and no longer a mind-blowing concept. Of course, there are still musicians out there who are better than others, but in terms of the audience, people won’t pay that much more to see someone like Herbie Hancock play piano compared to Taylor Swift. In fact, Taylor Swift probably charges more and isn’t nearly as musically talented as Herbie Hancock, yet some would argue she has a more successful career.

Audiences and musicians alike understand that technical excellence is a necessity if one wants to make it in music. That being said, it’s hardly all you need for success.

The keys to a successful personality

First of all, great job at mastering your instrument. You’ve practiced until your fingers bled and fought through the periods of low motivation until, finally, you’ve broken through. Friends, family, and teachers alike all praise your ability on your instrument… so why are you not playing Madison Square Garden on New Year’s Eve? Well, as we already know at this point, it takes more than skill to breed success.

If you want to change the world of music, that’s not going to be done just by being the best – people also need to recognize your creativity and individuality. By approaching your music in a unique and thoughtful way, you don’t even have to be an amazing player. You can see examples like this all over the music industry. Take the Beatles, for instance. None of them were virtuosos at their individual instruments, but they did something that no one else did, and they will be remembered forever for it.

Besides originality, a few key personality traits are needed as well. It’s easy to get lost in the monotony of life, but if your career isn’t going where you want it to, think about something: Are you playing it too safe? Are you sitting at home practicing your instrument and looking at all the massive tour schedules of other bands?

Some people who play it safe think that in order to make it big, you need to be skilled, rich, or lucky. A little bit of that will help, but more than anything, you need to be bold, dedicated, and devoted to taking risks. The big gig isn’t going to fall in your lap – you have to get out of the house and go for it.

You know that feeling that you might lose everything when taking a risk? It’s not a bad one. A scary feeling, yes, but bad, no. In the end, it will be persistence that brings you to the top, not luck or money.

Once you finally have the courage to risk it all and leave your comfort zone, you need to figure out how to maximize your time.

Don’t settle for mediocrity

Once you join the rat race to success, it’s crucial to differentiate yourself from the pack. There will be plenty of musicians of equal talent and dedication to compete with. To stand out, many believe they should practice longer or more efficiently. This will help, but you only have so much time and energy. By not managing your time effectively, you’ll burn yourself out.

Once that happens, you’ll seek any victory you can get to revive confidence. This is why so many people aim for mediocrity. It’s easy to obtain, safe, realistic, and doesn’t consume much energy. Some people are content with mediocrity as it satisfies them just enough.

However, the field of mediocrity is crowded. Mediocrity is like a lake full of trout fishermen. Sure, trout is alright, but there’s a lot of other guys here fishing for it. Meanwhile, in the ocean, a few daring seafarers hunt after Moby Dick himself. Moby Dick is certainly a much harder catch, but there is also less competition for this very reason.

The big goals are the ones to go after. Assuming you’ve already mastered your instrument, your energy will be best spent putting maximum effort into what you believe. You want the Moby Dick of ideas – the one that seems almost unobtainable, yet you couldn’t imagine failing to capture it.

This dream has to be deeply personal. If it’s not, you won’t be willing to do whatever it takes to make it come true. Before attempting anything, that desire has to be into place. Otherwise, you’ll be wasting time and energy. In other words, don’t exhaust yourself fishing for trout.

Put it into action

This will sound cliche, but it’s time to be honest with yourself. We all have dreams, but what stops us from doing them? If you took a piece of paper and wrote down the top five things to do before you die, would you start doing them right that second? Probably not, but that’s the issue with many who fail.

Too many musicians crave success but, whether they know it or not, shy away from it. It can be something small like not telling your friends about a gig because you’re afraid of what they’ll think. Maybe you’re sitting around putting off album production for another day. Have you written out the song you’ve been humming in your head for the past week? Why not?

It’s common sense, but nothing will get done unless you put it into action. Start small and write a list of things you need to advance your music career. Then just start doing them. Put more energy into the bigger goals on the list, but don’t skip over the smaller, necessary ones. If you’re really that dedicated to becoming a successful musician, then you’ll be rewarded greatly for your dedication to action.

New Music Friday: June 16, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Mad World
Jon Tessier

Alternative, Pop


Lost To The Max
NRVS LVRS

Electronic


Used To Be
AJ
Pop, Singer/Songwriter


Serious Love
Anya Marina

Alternative, Singer/Songwriter


Ooh La La
The Well Pennies

Singer/Songwriter


I Know You Know

Rusangano Family
Hip Hop/Rap, R&B/Soul


Replay (feat. Chandanie)
JSWISS

Hip Hop/Rap, R&B/Soul


Into The Wild
Justin Garner

R&B/Soul, Pop


Dreamworld
Ivory Hours

Alternative, Pop


From The Inside Out
Seth Alley

Pop, Hip Hop/Rap


Been Here Before
Whissell

Pop, Alternative


Monsters (Acoustic Version)
RUELLE

Singer/Songwriter, Alternative


What If There Is No Destination

Garrison Starr

Singer/Songwriter, Alternative


Alive
Crystal Bowersox

Singer/Songwriter, Alternative


Evergreen

Jake Wesley Rogers

Singer/Songwriter, Folk

Wednesday Video Diversion: June 14, 2017

Ever hear Ray Stevens’ “The Streak”? No? Doesn’t ring a bell? What’s about, you ask? STREAKING. Like, running nude in public. Which apparently became such a craze in the early 1970s that our boy Ray had a #1 UK Pop Hit dedicated to it! In fact it jumped to that spot on this day in 1974. Hence why we’re bringing it up on a boring, slow-moving Wednesday afternoon. What else are we bringing? Why a bunch of TuneCore Artist music videos, of course! Distract yourself:

 

Gloria Prince, “Right There”

Beyond The Sun, “Little Kingdom”

Brittany Marie, “Paint It Black (Rolling Stones Cover)”

Sirusho, “Der Zor”

Rusangano Family, “Soul Food”

The Well Pennies, “Wide Open Sky”

Crystal Bowersox, “Until Then”

Jake Wesley Rogers, “I’ll Stand By You”

NRVS LVRS, “I’m Almost Perfectly Awake”

Smoke Season, “Hello”

Do You Need a Publicist Or Just Some Research?

[Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and is the Director of Public Relations and Creative at NGAGE.]

 

Building out your team as an artist is a very difficult process. Young musicians often believe having a manager, a publicist or a booking agent onboard will be the core to somehow expediting the process of launching their career. Today you’re playing to ten friends and family members at your local VFW or singing at open mics. Then, viola! Your team has scored you a spot on tour with your favorite band, selling out arenas.

As most of you are probably aware, that scenario doesn’t necessarily match up with the reality of building a career in music. There is no magic bullet. In fact, building out your team too early can lead to getting stuck in business relationships that don’t necessarily make the most sense in the long run or, as is the case with publicists, see you investing what little money you have to spend on your project in areas that you won’t necessarily see the sort of results you’re hoping for.

Here are three questions to ask yourself before deciding whether or not to pull the trigger on bringing a publicist into the fold:

Will I Be Able To Give A Publicist Enough To Work With?

An important key to publicity is having assets to work with. Yes, you have a great EP, but is there anything else that your publicist can give to press? Are there tour dates or live shows in your hometown? Do you have a unique element to your story that could lead to a bigger editorial piece that will serve as a cornerstone for the campaign? Did you shoot any high-quality music videos for the project?

A publicist is going to have to sell a writer on the fact they are getting in early on something that will be bigger down the line. Just having a handful of quality songs does not go a long way to help them sell that idea.

What Are My Goals With This Campaign?

Am I hiring a publicist because I think they’re going to take me from my bedroom to the cover of Rolling Stone? Do I think that I am going to see a significant financial return immediately from doing a few months of PR? If so, you’re probably going to be disappointed with the results you’re going to get.

One in a million projects can break immediately without a ton of work from major industry powers going on behind the scenes. The vast majority of artists need to build out their public presence in stages. Your initial public relations campaign should be about building that first tier of coverage. This would likely consist of grabbing a few of the aforementioned cornerstone pieces and streaming playlists that you can start building a 1-sheet around and getting writers out to see you play live.

From there you can start building anticipation for your next release or, if the campaign goes really well, you can continue to go after additional coverage on the release immediately.

What Is My Next Step?

A standard PR campaign will run around three months. Once that three month period is over, if the coverage isn’t rolling in enough to continue seeking press, what’s your next step?

Are you going to be right back in the studio working on the follow-up or is there going to be a long wait before you release music again?

If this release took a year or two to prepare and you don’t see a next release in the near future, you’re better off handling press yourself and focusing on building an organic following through playing live and direct-to-fan initiatives.

In short, ask yourself if this release is going to set up a bigger push in the next year or is it step one in your career as an artist from which you will decide where you will pivot to next.

It’s best for an artist not to rush to add structure to their project to quickly. It’s usually better to find yourself creatively before looking to start working towards a sustainable career. If you do find yourself in this stage of self-discovery, don’t rush to hire a publicist. You can find the contact information for most of the writers or blogs that will be most likely to cover your project in these early stages on their website or via the writer’s Twitter account.

The more you can do on your own before hiring people around you, the better you’ll understand the process of releasing music and ultimately the more worthwhile your eventual first proper PR campaign will be!

Tips For Getting Your Song On a Spotify Playlist

[Editor’s Note: This blog was written by Janelle Rogers, the founder of  Green Light Go Publicity, a music PR firm which helps up-and-coming musicians reach their audience.]

 

You’re absolutely certain you want, no, you need, to get on an official Spotify playlist. The problem is you’re not sure how to reach the elusive curators and you’re struggling to get past 50 followers on Spotify.

Asking to be on an official Spotify playlist in that case is somewhat the equivalent of wanting to be on the cover of Rolling Stone when the only show you’ve played is the local dive bar on the seedy side of town.

Don’t despair. It doesn’t mean it can’t happen, but it does mean you’ll have to put in a little elbow grease to build up to it. Just like the mailroom guy has to work through a multitude of career levels before becoming manager, you’ll have to create some momentum to reach your official Spotify playlist goal.

Here’s a few simple steps that are within reach no matter the level:

1. Get Verified

The first thing you should do is get your Spotify band profile verified. This does a few things. It gives you credibility and shows you take your band seriously. It can also help with Spotify algorithms which prioritize verified accounts.

Lastly it can help you get noticed by Spotify influencers, including those who create unofficial playlists, but are influential nonetheless. You can find the five simple steps to get verified on Spotify here.

2. Work Unofficial Spotify Playlists

The best way to reach a goal is to start where you are. You may want to go straight to being featured on an official Spotify playlist, but the truth is that you’ll most likely need to build up to where a Spotify curator will pay attention. The good news is that there are a lot of unofficial Spotify curators who will be more open to featuring bands who haven’t yet built a larger following. At this stage in the game, Spotify curators, both official and unofficial, are heavily guarded and extremely elusive.

Start with the ones who want more followers and help brand them by asking your followers to follow them. In your head you may think they’re not worth the time. Instead think about not where they are, but where they could end up. Isn’t that how you would hope playlisters would think of you?

I can still remember when Alex with Consequence of Sound reached out to me to purchase a $25 ad on his site. Nobody knew who the blog was then, but now they’re one of the top blogs. And almost every band who comes to us for music PR at Green Light Go asks to be featured there. You never know where someone will go so treat them with the kind of courtesy and respect no matter what the level.

3. Promote Spotify on Social Media Platforms

If you want to increase followers and awareness with Spotify influencers, you’re going to need to increase your marketing efforts on your social media. Make sure you have links to your Spotify profile in your about sections. Also, once or so per week ask fans to follow you. But don’t just ask them to follow you without giving them something new.

Be strategic by offering fresh content whether it’s announcing your single release, album release or creating a playlist with new songs. Also be sure to promote the playlists of influencers you want to include you in their playlist. Especially with those who don’t yet have the following yet, this can go a long way and allow you to get in on the ground floor before they make it big.

4. Promote Spotify on Website

Just like you promote your social media on your website with Facebook and Twitter links, you should also include Spotify anywhere you can. They have a great tool to create a follow button so fans can follow you straight from your site. In addition, you should include icons next to your other social media and also include a Spotify playlist so people can listen to your music. Lastly, include a widget to listen to the music you have available on Spotify.

5. Create Spotify Playlists

If you have yet to build a following or create relationships with Spotify playlisters, a good place to start is by building your own playlist including your music. To better your chances with Spotify aggregators, limit it to one song per artist (including your song), a minimum of 20 songs and give the title something catchy that is also searchable based on your theme. For instance, we have a playlist themed around indie folk, which we simply callIndie Folks. We also have an indie rock playlist we call, you guessed it, Indie Rocks.


The above steps can help you start breaking down the barrier to get your songs on Spotify playlists. Go ahead and get started by working on the achievable areas to make you more attractive to Spotify influencers.