Tag Archives: TuneCore

How Musicians Can Stop Running Out Of Time

[Editors Note: This blog is written by Debbie Stanley, the second in a three-part series that aims to help musicians of all genres and career levels get organized in order to become more productive and meet their creative and professional goals.]

In my last post, I explained why time management is every DIY musician’s most essential organizational skill. We looked at time as a limited resource, similar to money, and at the fact that only a portion of your time (sometimes a very small portion) is actually under your control.

The truth is that you have relatively few hours and a ton of work to do if you want to make it as an indie artist, so you need ways to operate at peak efficiency. There will inevitably be mistakes and circumstances that end up costing you time; a certain amount of that is unavoidable. But what you do with the rest of your time—how you streamline, systematize, and prioritize—could add up to the difference between the career you want and one you’re stuck with.

Budgeting time is similar to budgeting money. When you write a financial budget, the thought process goes like this:

  1. “How much money do I need?” (Add up monthly expenses)
  2. “How much do I have?” (Add up all sources of monthly income)
  3. If it’s not enough: “How can I make more?” and “How can I spend less?”

The process for budgeting time is basically the same, with one key difference: Your ability to “make more time” is limited to what you can pay or persuade others to do for you, so the bulk of your budgeting strategy will likely be about how you can spend less.

How Much Time Do You Have?

If we use the same thought process to start a time budget, estimating 16 waking hours per day and 30 days per month, it looks like this:

  1. “How much time do I need?” (Add up hours of all monthly time commitments)
  2. “How much do I have?” (Total your hours [16×30=480] plus hours contributed by others)
  3. If it’s not enough: “How can I delegate more?” and “How can I spend less?”

Caution: Budgeting time is not as clear-cut as budgeting money. Unless you pay for everything in cash, you can calculate your regular monthly expenses simply by looking at your recent transaction history. But to know how you spent your time, you have to track it manually. You could keep a time journal for a month if you really want to be precise, or you can do like most people and estimate from memory.

This doesn’t have to be perfectly complete: At this point you don’t really need to know what you’ve been doing with all of your time, because presumably you’re planning to get rid of the slackery stuff anyway. You just need to know how many hours are “externally controlled,” meaning formally committed to something.

Let’s add that up:

  • How many hours per month do you spend on your day job or in school? (Include commute time and breaks)
  • How many hours on dressing, grooming, hygiene, meals, and other personal care?
  • Do you require more than 8 hours of sleep per night? Add in the extra time.
  • If you’re on a sports team or committed to recurring fitness classes, how many hours do you spend on that? (Again include commute time)
  • Are you responsible for childcare or tending to your parents? How many hours does it take, both at home and in chauffeuring?
  • Any hours spent on a committee or other volunteering?
  • What about household stuff like laundry, cleaning, grocery shopping?
  • If you already have regular music-related commitments like rehearsals or a residency, how many hours do those take including commute time?
  • Anything else? You want to end up with a total of all hours per month that you either can’t get out of or really don’t want to give up.

Total all of your externally controlled time and subtract it from 480. This is the time you have left each month to make your music career. Was it more than 20 hours per week? If your calculations are correct, you’re blessed with an abundance of available time! Was it fewer than 10? That’s ok—knowing you have less time can help you to stay focused. It can also be the writing on the wall that motivates you to put your music goals ahead of the bowling league or Netflix binges.

Now that you know what you’re working with, you can fill those hours intentionally instead of letting them simply pass you by. Managing your own indie music career brings an endless array of things you could do, paths you could try, approaches you could take, and angles you could explore. You will definitely have no problem filling your time. The challenge is to fill it with actions that have the best potential to contribute to your goals. As you’re devising your strategy, keep the following habits in mind.

Habits That Waste Your Time

  • Failing to define your goals. You didn’t just throw a dart at a board full of industries, land on “music,” and accept it with a shrug. You chose music over all other options because it’s your passion, but you must define it more specifically than that. What part of the music industry? What role do you want? If it’s performance, what instrument? What genre? Touring? If so, where, how often, and to what size of audiences? And dozens more questions. If you don’t know exactly what you’re aiming at, it’s as if you’re throwing darts blindfolded and hoping a bullseye will jump in front of them.
  • Losing sight of your priorities. It’s so easy to take your eyes off the prize. It can happen if you live in reaction mode instead of actively planning your steps. But even if you’re utterly fixated on achieving your goals, you might still be vulnerable if another captivating thing—or person—enters your life. Donovan Keith alludes to this risk in the mournful “Silhouette,” about an enchanting girl “and the promises you made me forget.” Here’s a jarring realization: Having this career requires not having a multitude of other good things. There are difficult crossroads in your future.
  • Mishandling distractions. This is the minute-by-minute version of forgetting your priorities. If you’re supposed to be concentrating on those booking emails or that website update, but as you’re working on it you keep checking Facebook or wandering away for a snack, you’re just making everything harder for yourself and spending more time than you can afford. I trained myself out of this habit with a Nike “Just Do It” poster next to my computer. I cursed at the damn poster countless times, but it kept me on task.Here’s another trick for when your brain keeps interrupting you with reminders of other things you want or need to do: Make a “parking lot” to jot them down and keep going. It could be a pad of sticky notes, a notebook, a note in an app on your phone—whatever method you can use to capture the thought and go right back to work without breaking your concentration.
  • Reinventing the wheel. The most foolhardy myth about time that we nonetheless keep telling ourselves is, “I’ll remember.” Any time you do something that you’re going to do again, document the procedure. Make a checklist. Capture the details of the steps as you’re doing them so the process can go even more quickly and accurately the next time. Then remember to use the checklist next time, and refine or correct it. Soon you’ll have a killer procedures manual and it will be far easier to delegate tasks to others.

Habits That Protect Your Time

  • Write down your Big Picture. In a notebook, in a digital document, on a posterboard, on your mirror with a dry-erase marker . . . whatever way works for you, but somewhere, in some form, have a clear description of your goals and the timeline and tasks that are carrying you toward them. Look at it whenever you’re feeling unfocused or uninspired.
  • Know your flow. How long can you work without losing concentration? 15 minutes? An hour? Do you do better working on something a little bit each day, or in a full-day marathon? Or as career counselor Wilma Fellman asks, are you a sprinter or a plodder? Sprinters like to work on projects when inspiration hits (or a deadline looms), while plodders prefer to do a little at a time within a regular, methodical routine. Whichever you are, don’t try to change—embrace it and make it work for you.
  • Know your energy cycle. Are you an earlybird, a night owl, or maybe the in-between afternoon person? Again, whichever you are, don’t try to change. Studies indicate that this tendency is innate, not just a habit or a preference. Try to complete your tasks at the time of day when you’re most likely to have the type of energy they require: Do email and write social media posts when you’re best able to be quick and upbeat. Handle contracts and advances when you’re sharpest and least likely to make errors. Do routine tasks like posting new shows to all of the online calendar platforms when you’re most tolerant of boredom. Catch up on skimming social media timelines and checking out new music when you’re fried and no good for much else anyway.
  • Recognize false urgencies. The internet, and the email and smartphones it spawned, have conditioned us to respond with urgency to things that are utterly unimportant. Be very selective with who and what you turn on notifications for. Create blocks of isolation when you can silence your phone and work offline, or if the work is web-based, open one browser window at a time. Close yourself in a room if your housemates need a visual cue not to disturb you. You might be surprised at how productive you can be without the constant popups and dings.

Now you’ve got some new ideas for figuring out how much time you really have and making the most of it. In my next post, I’ll give you ways to enlist help from others and to equip them with the tools they’ll need to actually save you time instead of creating more work for you.


Debbie Stanley, owner of Thoughts In Order, has been helping chronically disorganized clients get their act together since 1997. Her next book, The Organized Musician, publishes Sep. 20, 2016.

Wednesday Video Diversion: September 14, 2016

It’s Wednesday afternoon again and we’re here to hit you with a weird factoid: on this day in 1955 during a lunch break from recording, Little Richard went wild on a piano, playing a different version of the hit “Tutti Frutti” and coined the famous phrase “‘a-wop-bop-a-loo-bop-a-lop-bam-boom”! If that song isn’t in your head rom just reading half that phrase, we’re impressed. If it is, well here are some TuneCore Artist videos for you to rock out to:

 

Yak, “Spillin While I’m Sippin (feat. Naked)”


Bugzy Malone, “Chapter 3 (I Suggest)”


Freedom Fry, “Shaky Ground [Acoustic]”


Night Club, “Bad Girl”


Gracie Schram, “I Am Me”


The Entrepreneurs, “Brutal Summer”


KATTL, “Hellbent For Mexico”


Goldyard, “W’s (feat. Tay)”


Dead!, “Phantom”


EIGHTY NINETY, “Three Thirty”

The Dos and Don’ts Of a Copy-and-Paste Music Bio The Media Will Love

[Editors Note: This is a guest blog written by Shaun Letang, owner and editor of Music Industry How To – a site dedicated to offering music career advice to artists/bands, managers, producers, and anyone else involved in the music industry.]

If your bio isn’t regularly opening the door to new opportunities in your music career, it could be that it isn’t as polished as it could be.

Musicians tend to underestimate the value of their bio. They know that they should have one, but they don’t know that it should be more than just a list of accomplishments or a boring, “we started in a basement” type story clichés.

A finely-tuned bio should make people go, “gee, I wish we could bring that band out to our next event”, or “I’d like to hear what that sounds like!”

Before we get into the specifics of developing a great copy-and-paste bio, let’s take a look at how it benefits you.

Why A Copy-And-Paste Bio Is Useful

Everyone is pretty crunched for time these days. Journalists, bloggers and media people are constantly under the pressure of deadlines to complete their latest news piece, which means they don’t necessarily have a lot of time to hunt around for information.

And yet, many musicians shy away from comparing themselves with other known acts. “Our music is 100% original,” they say. Well, if you’re using notes, chords and scales in your music – sorry to have to be the one to break this to you – you’re not 100% unique!

Don’t make any assumptions about what the reader may or may not know about your influences and style of music. They might love what you’re doing, but not have the right words or comparisons to describe it. You can see how that might be a problem if they’re interested in covering you in an upcoming story, but don’t have the necessary information to do so.

If you can tell a great story as a musician, media people don’t have to. It might sound lazy, but if you want to get the most leverage out of your bio, you should consider making it copy-and- paste ready.

What A Copy-And-Paste Bio Is

In essence, it’s just like any other bio. The key thing to remember is that you’re trying to make it easy for the reader to gather relevant information quickly and easily. They should be able to get a good sense of who you are and what you’re about just by scanning your bio.

Think about the keywords to include in your bio: musical style, genre, influences, instruments, names of the band members, and so on. When you think of it this way, it’s not unlike writing a search engine optimized blog post.

A copy-and-paste bio should also be well-written and free of errors. Check your spelling, punctuation and grammar. If the bio isn’t literally ready to run in a magazine or the paper tomorrow, then it still requires some attention.

Don’t forget to tell a story with your bio. Nobody wants to read off a list of facts. You know how most people react to your accomplishments? “Good for you.” Yes, you can highlight that awesome Gene Simmons quote you got, but avoid going on and on about awards, quotes, radio stations, and notable concerts you’ve played. Sprinkle them throughout, but don’t make them the focus.

Copy-And-Paste Bio Do’s And Don’ts

You should have a pretty good idea of what to do to develop a copy-and-paste bio already. However, here is a list of do’s and don’ts to help you in case you aren’t sure what to do.

Do: include all relevant information. Names of band members and the instruments they play, what known acts you sound like, what genre of music you play, where you’re located, and so on. Include contact information at the end so interested parties can get in touch with you.

Do: tell a story. Feel free to interweave quotes and notable achievements in your bio, but only within the flow of an engaging narrative. You can dramatize a little.

Do: proofread. Eliminate spelling, grammar and punctuation errors. Make sure you wouldn’t be embarrassed if your bio ran in the papers tomorrow.

Do: talk about influences, bands and artists you sound like, and what genre of music you play. This is absolutely vital to a successful cut-and-paste bio.

Do: create multiple versions of your bio. Have a tagline, a one-paragraph version, a medium length version (two to three paragraphs), and a long version. For most applications, the medium length bio will do the trick.

Don’t: merely list off the “great things” you’ve done in your music career. Yes, it can help with credibility, but it doesn’t tell a story. Media people are always looking for stories.

Don’t: settle. Work on your bio with your band members and invest a good chunk of time writing and editing it. Have a few people look over it and ask for feedback. Or, if you have a budget, hire a professional to help you put it all together.

Don’t: use too many adjectives. They can make your writing interesting, but music is subjective. You aren’t “the best”, “the most brilliant”, or “the most beautiful” anything, though you might be in someone’s eyes. Let your fans do the talking.

Don’t: deviate from your core purpose, message and communication style. A proper bio should fit right in with your character and image. A professional tone will serve some, while a casual tone will work better for others.

Don’t: expect instantaneous results. Yes, if you do it right, a great bio should make a big difference to your music career, but as with anything, it still takes time and effort to become recognized.

Final Thoughts

If you’re looking to impress the media – and for that matter event organizers, music directors at radio stations and music venues – then having a professional cut-and-paste bio will make a big difference.

I hate to say it, but when you’re trying to break through as an independent artist, appearances really do matter. A fine-tuned bio can make you look a lot bigger than you really are; and that’s what you want!

A great bio has more uses than you might even realize, and can be re-purposed in a variety of different ways. You can get a lot of leverage out of it if you do it right.

If you want to learn more about music marketing as a whole, but sure to check out Music Industry How To’s ultimate guide on the subject.

Now, are you planning to create a music bio? Did the above help? Let us know in the comments below.

Top 10 Keys to Success For Independent Hip Hop Artists

[Editors NoteThis blog was written by Hao Nguyen and it originally appeared on Stop The Breaks, a digital marketing and promotion platform focused on showcasing independent hip-hop artists.]

The independent route is a tough, long grind, no doubt about it.

People look at the top independent hip hop artists in the game today like Tech N9ne, Nipsey Hussle and Currensy and see how they’re balling out of control, but they don’t understand just how much work these artists put into building their lifestyle.

Tech and his business partner Travis O’Guin have been building Strange Music, Inc. from the ground up for close to 20 years. Nipsey got dropped by Epic Records before starting his independent grind. Spitta was hustling and learning about the rap game from No Limit and Cash Money since 2002.

It’s never easy and takes a special type of person to succeed in the independent music industry. Someone who has the entrepreneurial spirit combined with the gritty fortitude to keep going no matter how hard it gets.

As a digital platform focused on showcasing independent hip-hop artists from all over the world, Stop The Breaks has had the opportunity to talk with hundreds of artists about their grind and really get an understanding of what creates success in this industry.

Here are our top 10 keys to success for independent artists. Or as Future would put it “I got the keys, the keys, the keys.”

1. Understand effective marketing

In its simplest form, marketing is raising the profile of a brand and its products or services in the public’s mind. So in that case, I would say all independent artists understand the basics of marketing their music – yes, even those rappers spamming SoundCloud links are doing some form of marketing.

But notice that I wrote “understand effective marketing,” which makes all the difference in the world between success and failure.

You can market your music by hitting up everyone on your Twitter feed with a link to your new single, or, you can effectively market your music by creating a solid marketing strategy and executing it regularly.

2. Relentless work ethic

There’s a saying: “Hard work beats talent when talent doesn’t work hard.” You’re not going to be successful at anything in this world without hard work and dedication, shout out to Money Mayweather.

Look at all our case studies on successful artists – whether it’s superstars like Kanye West and Drake or independent grinders like Yo Gotti – and the one constant factor is that they put in the long hours above everything else.

How do you think Curren$y drops some many projects in one year (8 so far in 2016 and counting)? How do you think Gucci manages to flood the streets even when locked up? How do you think Fetty Wap scored a number one album and five top 40 hit singles?

It’s all about hard work guys. But not just about the music.

In addition to putting in the long hours working on your craft; you also have to put in the hours distributing and promoting the music, fine-tuning your live performances, engaging with fans online and offline, and constantly educating yourself on the business side of things.

Which brings us to…

3. Music industry knowledge

Like Rap Coalition founder and music industry veteran, Wendy Day, said: “I think the most important trait is seeking out the knowledge and experience to do this properly. You either hire the right people who have the knowledge and connections to help you succeed as an artist or you learn how to do this yourself.”

Educating yourself thoroughly on the music business will make a huge difference in your success as an artist. Make sure you understand the fundamentals of music publishing and licensing your content, especially if you’re looking to set up your own independent record label.

4. Strong team around you

To Wendy’s point above, if you don’t have the experience or time to learn about the music business, then you need to make sure you build yourself a strong team to address your weaknesses.

Just because you’re an independent artist doesn’t mean you have to do everything alone. There are only so many hours in the day and you have to be smart on which tasks you dedicate your time to and which tasks you delegate.

Depending on what you’re missing in your arsenal, consider hiring a manager, marketing director or promoter, tour manager, graphic designer, lawyer and accountant. It doesn’t have to be right away, but you should definitely have a plan to slowly build up your team as you hit new levels in your recording career.

5. Effective social media presence

How many rappers do you know who are really active on Twitter or Facebook, but all they’re doing is spamming their followers with music links? There’s no genuine engagement with fans, no real interaction with followers, just blindly spamming link after link hoping they’re going to be the next big thing.

Don’t do this. Trust me, it’ll do more harm than good.

It’s good to be active on as many social media networks as possible, but only if you can manage them properly and engage with the fans regularly, otherwise don’t spread yourself too thin. It’s better to be active and effective on 3 platforms, rather than on all them and not using them properly.

6. Produce regular content for fans

We’re currently living in a super connected world where consumers are conditioned for instant gratification and trained to get everything, right away. As an artist, you have to try your best to fulfill these consumer needs.

There are only a few major artists out there who can get away with disappearing for months on end and coming back to commercial success. Kanye, Eminem, Drake and Kendrick, just to name a few.

Everybody else needs to be continually creating and distributing content to stay in touch with fans. When I say content, I don’t just mean music. It can be social media updates, email newsletters, tour videos, blog posts, guest articles, whatever you need to engage with your fans.

7. Investing in building their brand

Investing the time and money to build up your brand now is the most important thing you can do for a long-term career in the rap game. Other artists can copy your ideas, fashion, music, and believe me, they will. The only thing they can’t copy is your brand.

Think about the most successful independent artists in the game and how they communicate their brand to their fans. Currensy has his Jet Life movement, Tech N9ne with his insane live shows and Technicians following, Chance The Rapper and his positive, Chicago music.

Everything you put out contributes to building your brand, whether it’s positive or negative. Your new logo has just as much impact on your overall brand as how you perform on tour. It’s a long term investment but it’ll definitely pay dividends if you put in the effort now.

8. Focused promotion campaigns

Marketing is your overall strategy of raising awareness of your music and brand to your target audience; promotion campaigns are more tactical and focused.

For example, releasing an album would be one promo campaign. To ensure you get the most out of your promotion budget, your campaigns need to be planned out and precise. Consider the best distribution channels for this project – will it be online, offline or both? Which platform will you be using – Bandcamp, SoundCloud, iTunes, etc.?

Which publications and blogs are you going to be targeting? It’s better to pick out 10 to 15 to send out personalized press releases rather than spamming 1,000 people with a generic message.

Once you have everything in order, hit the launch button.

9. High quality product

Let’s keep this one short and sweet. To be a successful independent hip-hop artist, you need to have dope music. I don’t mean Grammy-award winning, critically acclaimed music – I just mean music that will build you a fanbase. You need to make music that people want to listen to, otherwise, it’s not going to work, period.

10. Create realistic goals

Being ambitious is one thing, having realistic goals is another. It’s great if you have ambitions to be the biggest rapper in the world, making the most money, winning awards, selling out stadiums, but having pragmatic, achievable goals is a much better way to approach your recording career.

Let’s take a look at J. Cole. He went from posting songs online to standing outside JAY Z’s building, wanting to produce for the legend. Cole dropped mixtape after mixtape and it was only after Hov heard “Lights Please” that he decided to sign the rapper to Roc Nation.

From there, he released a number one album, went platinum just last year, and is now selling out stadiums across the world with his very own HBO documentary and record label, Dreamville Records, financed by Interscope.

Having goals is the best way to not drive yourself crazy, thinking that your career is going nowhere. Start off small – e.g. you want to perform in front of 25 people for the first time in your career, you want to drop a mixtape, you want to collaborate with an artist you like, etc.

Create a list of realistic, achievable goals, then tick them off as you accomplish them. Keep grinding, keep working, keep putting out dope product, keep engaging with your fans and your dreams will come.

New Music Friday: September 9, 2016

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

angela mccluskey
The Roxy Sessions
Angela McCluskey

Alternative, Singer/Songwriter

 

sara melson
Safe and Sound
Sara Melson

Singer/Songwriter, Pop

spark master tape
Tenkeys
Spark Master Tape

Hip Hop/Rap

maejor
Noir
Maejor

Hip Hop/Rap

jared mill
Orme Dugas
Jared & the Mill

Alternative, Folk

mating ritual
Fake It
Mating Ritual

Alternative, Pop

machineheart
Love & Desire

Myzica

Alternative, Pop

myzica
Stonecold
Machineheart

Alternative, Electronic

canyon city
Midnight Waves
Canyon City

Singer/Songwriter, Alternative

cruel youth
Hatef**k
Cruel Youth

Alternative, Pop

tim hicks
Shake These Walls
Tim Hicks

Country

Pressing Vinyl: Why It’s a Good Call and Some Things to Consider

[Editors Note: This is a guest blog written by Michael L. Moore, editor and founder of Devoted To Vinyl.]

The life of an independent artist is a complex mix of jubilation and terror. On one hand, you’re excited to share your life with the world through your musical creativity. On the other hand, the thrill of tomorrow is met with the stark realities of today.

You’ve got bills.

Student loans.

Car expenses.

It can be difficult to make ends meet.

The good news is, as an indie artist, you know where a lot of your sales come from: merchandise. While it continues to be hard for artists to gain exposure and earn money, an indie artist still has the ability to sell out concerts and move T-shirts, buttons, and albums to hungry fans.

What you may not know, however, is that while everyone continues to listen to music on Spotify, iTunes, and Tidal, vinyl records have been making a comeback for ten years.

And it could be the perfect medium to boost your bottom line, too.

Why Vinyl?

You might be wondering why anyone in their right mind would even considering getting their music pressed onto a medium that dates back to the late 20th century. The fact is, however, that what once was old is new again.

In short, vinyl is enjoying an unprecedented resurgence within the music industry.

According to Nielsen, by the end of 2015, the sale of vinyl records hit a new all-time record with 12 million units sold. In fact, this marked the 10th consecutive year of vinyl growth.

But there’s more to it than just the potential for money. Vinyl has found a new audience—especially with the millennial generation—because of its unique history. Once the most popular format for decades, vinyl eventually took a backseat to technological advances that included 8-track, cassette tapes, CD’s, Napster, iPods, and streaming music.

Suddenly, records went underground, being used mostly by DJs in dance clubs and sold in seemingly antiquated independent record stores.

pressing vinyl
c/o Creative Commons

But now, with music becoming digitally compressed, less tangible and hyper convenient, new generations of music lovers are discovering the thrill of tactile collectability. Kids are enjoying the feeling of being connected to their favorite indie band via 12” x 12” cover art, colored vinyl, and the interactivity of dropping a needle onto a spinning disc that emits pops, crackles, and warm sound.

If you’re an independent artist, vinyl is your medium. Whether you want to create a beautiful gatefold for your fans, include a life-size poster of your band within the jacket, or add a holographic image directly onto your record, vinyl is one of the few remaining mediums that allows an artist to connect directly to his or her audience in a physical, engaging, intimate, and highly creative manner.

Plan Out Your Vinyl Pressing

Here’s where things get tricky. While vinyl is enjoying a huge record boom, the industry itself is not significantly expanding the amount of pressing plants within the United States (one or two exceptions notwithstanding).

Due to this, independent artists and labels are competing for space and time alongside major artists and record labels. That doesn’t mean that you can’t get your vinyl pressed, but with mainstream demand for vinyl at a record (pardon the pun) high, you have to be a little more strategic.

In order to press your music on vinyl, first come up with a plan. To do so, you have to understand the medium itself. Do you want your music to be pressed on 12” standard weight vinyl? What about the heavier and sturdier 180-gram record, which some audiophiles believe produces a higher musical fidelity? Or, do you only need a 7” record pressed?

Next, understand how music works when it’s pressed onto vinyl. Records are not akin to CDs, where you can place an entire 50 minute album on one hand-sized circular disc.

With vinyl, there are limitations.

A 12” record, for example, contains approximately 22 minutes worth of music on each side. These are often reserved for full-length albums. A 7” record, by contrast, contains approximately four and a half minutes of music on each side. These are often designated for singles—with one song per side.

Records spin at different speeds, as well. A 12” record usually spins at 33-1/3 RPM (Revolutions Per Minute), but can also spin at a faster 45 RPM in an attempt to achieve higher musical fidelity. A 7” record, by contrast, usually spins at just 45 RPM.

You’ll also want to consider the possibility of having your music pressed on colored vinyl. Not only can vinyl come in different colors, it can even have swirls of different colors within it. Do note, however, that coloring or mixing your vinyl can potentially adversely affect the sound of your music.

This is something you’ll want to discuss in-depth with the pressing plant you’re working with.

Finding a Pressing Plant

Currently, there’s roughly a couple dozen pressing plants available within the United States, so it’s important to note that once you have an idea of how you want your vinyl pressed, you then should shop around for the best price and turnaround time.

Turnaround time, in particular, is very important. With so many different artists and labels pressing vinyl, you’re going to need to make sure that you adequately time the manufacturing and eventual in-hand receipt of your pressed record properly.

If, for example, you know you want to sell your records at a specific concert or event date, you need to give the pressing plant adequate lead-time to press your record. On top of that, you’re going to want to investigate whether the plant you’re selecting is a one-stop shop for everything (pressing, labeling, jacket printing, etc), or if you’re going to need to contact additional businesses to complete all of your required services.

Gotta Groove Records Pressing Plant, for example, is a Cleveland, Ohio operation that does everything—from lacquer mastering and record electroforming to record pressing and label printing.

pressing vinyl
Gotta Groove c/o Creative Commons

Although getting records pressed is an investment, it’s also worth noting that a lot of music fans are willing to pay more for vinyl than they would music on any other medium. While CDs can be found for $9.99 and under, and streaming services range from costing ten dollars to being completely free (albeit supported by ads), many fans are already accustomed to paying anywhere from $15 to $30 for a quality, limited edition vinyl record of their favorite artist or band.


The life of an indie artist is tough. And while streaming music seems to be the most convenient way to consume popular music, fans want to support the independent artists that they love.  

So consider getting your music pressed onto vinyl. It may be one of the better choices you make—both in terms of fan engagement and income.


Michael L. Moore is a vinyl enthusiast whose record collection has
eclipsed the century mark. He owns and operates the website Devoted to
Vinyl, which aims to educate readers on how to get started in the hobby of
collecting and playing vinyl records through equipment reviews, opinion
pieces on turntables and music, and news pertaining to the industry at
large.