Tag Archives: UK

Interview: Fuzz Rockers EAT FAST on Debut EP & the Art of Privacy

EAT FAST (fka EAT before running into naming issues with an 80s act of the same moniker) is a four-piece group based in England who play fast, fuzzy indie rock. With only a few singles released to the world, the band has already begun to receive critical praise online among bloggers and fans.

When you do a bit of digging into EAT FAST, the level of interest from music lovers and writers presents itself, but there also lies an air of mystery. Sure, you can stream songs like “Byker Drone” and “Stammer”, and you might even see some show listings. But Adam (guitar/vocals), Mark (bass/vocals), John (guitar/vocals) and James (drums) are enjoying a buzz that focuses on the music, not the musicians.

As they get ready to release their debut EP Fenham Dread(Lock) (UPDATE – it’s available here) tomorrow, May 13th, the guys indulged our prodding a bit in a quick and dirty Q&A below:

Tell us about how EAT FAST came to be as a band.

EAT FAST: EAT FAST began as a recording project. I started writing songs again after a long break at the beginning of last year. I got to a point where I was writing several songs a day, and my plan was to put the best of them together and stick it up on bandcamp.

All these songs in the first batch are anchored in youth, and are songs that I’ve needed to write for years. When I showed them to the lads in the band, they persuaded me to turn it into a live project as well.

How quickly were you hunted down about the band name?

Not long after we uploaded “Byker Drone”. I was pretty gutted at the time as I’m shit at thinking of band names, and it took me ages to settle on EAT.

I can understand why they wanted us to change it, though.

What’s it like to be perceived as mysterious simply because of your roll-out? Has it had a positive impact on buzz?

I’m not sure, it’s hard to measure. I have absolutely no idea where this mystery thing has come from… nor why it is such a big deal.

Perhaps it’s more indicative of the music industry’s desire to know everything about an artist before she/he/they do anything of note. Strange… the artist is not the art.

Walk us through some of your initial marketing tactics as an indie group making their debut. What do you think worked?

I think what is working is a lot of preparation – writing and recording a good amount so that we have the luxury of choice.

In an age of so many platforms for reaching new fans, what advice do you have for young artists when it comes to balancing their efforts online?

Perfect the art of privacy before you show anything to anyone.

How have your features on Apple Music/iTunes impacted your reach? Are you seeing a response on social media?

It’s been great, had a lot of positive feedback from different areas due to that feature, which came as quite a surprise to us all.


Your sound seems to span a few decades in terms of influence. What are couple of bands you’d feel right at home touring with?

Ummm… well, for the sound we have right now, I think a lot of the independent music made early this decade: No Age, Cloud Nothings, Parquet Courts, etc.

Also, this morning I’ve been listening to a lot of Boredoms and Deerhoof, they’d both be cool to play with.

What excites you most about the UK indie scene right now?

I don’t really know what the ‘UK indie scene’ is to be honest! But in terms of new music, we’re all really digging TVAM. ‘Gas & Air’ is a great song.

Similarly, what are the most commonly faced challenges an indie act in the UK faces in 2016?

I can’t really speak for other people and their challenges. However I know that money is a common problem.

Not just having to graft in a job to support and survive while you work – that’s a given considering how the arts are currently valued by our government – but money for equipment, travel, initial press and everything else.

Maybe it’s easier for other people, I don’t know. I’m hopeless with money.

Tell us about your plans for the rest of the year!

Finish writing the second album and play some more shows!

UK Artists: 4 Tips For Getting Your Music Heard

[Editors Note: This is a guest blog, written by Louise Dodgson, Editor at The Unsigned Guide, an online music industry directory. Since 2003 The Unsigned Guide has been used by emerging bands, artists, producers and music managers to search over 8,500 UK music contacts across 50 sectors of the industry.]

So, you’ve recorded some great tracks and now it’s time to share them with the world, including the music industry. Check out the Unsigned Guide’s top four tips to start spreading the word and get your music discovered.

Get some gigs

There’s no better way to introduce your new music than by playing live. Contact local gig venues and promoters to book some shows, and once you feel you’ve made an impact in your local scene, spread your wings further afield to another UK city or town.

Getting slots at festivals is another good way to play your music to a crowd of potential new fans. Again, you can check out local opportunities to play festivals but there are also plenty of more established UK music festivals that accept applications from emerging bands and artists. Why not give it a shot?

Send your music to blogs, radio, and press

Getting airplay on radio for your new single, reviews on influential music blogs or in local press and magazines is a huge step in getting your music out to a new wave of listeners.

Starting local is the key. Contact local radio stations who are keen to push bands and artists from the area. BBC Introducing is also a fantastic way for UK bands and artists to get national radio airplay so make sure you upload your track to them.

In terms of blogs and magazines, it’s unlikely you’ll get coverage from the likes of NME and Clash straight off the bat. Focus on creating a buzz amongst smaller, regional music blogs and magazines. Once they are championing your music, it’s time to contact the big guns who will pay far more attention if you already have lots of favourable press and reviews to share with them.

Connect with fans digitally

Every band and artist should avidly work to grow their fanbase. There are a few fundamental things you should have in place to help enable this to happen. An up to date website for your band is somewhere you can direct people to. Social media profiles such as Facebook, Instagram, YouTube and Twitter are also a wonderful way to engage with your existing fans, plus allow your personality and music to shine and hopefully win over some new fans.

Creating an email mailing list is essential for any band. With interaction on social media being so fleeting – if you’re not online when something is posted it can easily be missed – regular emails to your mailing list allow you to keep in direct touch with personal updates. Whenever you meet new fans at gigs or festivals, make sure you jot down their email address and add them to your mailing list so it continues to expand.

Get in touch with the music industry

Yes, it’s time to knock on music industry doors with your new music and there are a number of specialist contacts that will be able to take your music to the next level. Working with a record label will allow you to release your music with financial support, plus their expertise in marketing and the industry.

Music publishers and sync agencies can help get your music featured on TV programmes, adverts, films and games; another great way to get your music to fresh ears. Digital distributors will make your new single, EP or album available across digital music stores and streaming services such as iTunes, Google Play, Spotify and Apple Music.

To get in touch with reputable music industry folks in these areas, you can firstly start by doing research on the web. Also ask around other bands you know or your own existing music contacts to be pointed in the direction of recommended music industry professionals who can help you out.

Alternatively, The Unsigned Guide online music industry directory is a great starting point and contains contact details, all in one easily searchable database, for over 8,500 UK music contacts, businesses and organisations that work with emerging bands and musicians to help further their music careers.

To save 30% on an annual subscription to The Unsigned Guide music industry directory, use discount code TUG30S at checkout. (£20.99 instead of RRP £29.99)

Untitled-1Since 2003 The Unsigned Guide has been used by emerging bands, artists, producers and music managers to search over 8,500 UK music contacts across 50 sectors of the industry.