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Our Team

TuneCore empowers people to create, distribute and sell their digital content and to collect, organize and aggregate any sales/royalties due them in a timely and accurate fashion.

Meet our leadership team.

Our Team

Scott Ackerman, Chief Executive Officer

Scott brings more than 25 years of experience in managing operations for several national and global consumer brands. As former Vice President of Customer Care, Scott was responsible for further fostering eHarmony’s commitment to delivering world-class care. The department was recognized by the American Business Association “Stevie Award” for Customer Service Department of the Year 2009 and IPQC Call Center Excellence Award Winner, Best in Class Call Center 2009.

Prior to joining eHarmony, Scott served as the vice president for customer care and call centers for Cendant where he was responsible for developing and managing customer service operations for the Orbitz, CheapTickets and Lodging.com brands. Under Scott’s leadership, Orbitz ranked No. 1 in online customer experience in 2003 and 2004, and was the first travel web company to take a proactive approach and send care alerts updating customers about events that could affect their upcoming trip. Other past experience includes executive operations responsibilities at American Airlines, Northwest Airlines and US Airways. He holds a J.D. from the Beasley School of Law at Temple University and a B.A. in business communications from Pepperdine University.

Matt Barrington, Controller

Matt joined TuneCore in 2010 from TBWA (an Omnicom company) where he served as Financial Systems Manager and developed and implemented the strategic plan for TBWA’s North America Microsoft Dynamics AX implementation. Prior to joining TBWA, he held a similar position with Agency.com, who was the industry leader in interactive marketing.

Matt started his financial career with Guy Carpenter & Co. (a Marsh & McLennan Company) as an Accountant. Over his nine-year tenure, he took on increasingly complex projects and responsibilities, culminating in his role as an Assistant Vice President in the Corporate Finance department. Matt holds a double MBA in Financial Management and Information Systems from Pace University and a BS degree in Business Communications & Management from Adelphi University.

Joe Cuello, Chief Creative Officer

Joe has worked with independent artists for 20 years. He spent 10 years at MTV where he created the Creative Music Integration Department, responsible for music across all programming. As Senior Vice President, Joe led his team as well as the West Coast Music and Talent Department. He launched new initiatives to expose the MTV audience to emerging independent artists and move Music Supervision to the forefront of Viacom’s music strategy. Under Joe’s leadership, Song ID’s in shows, Guest Music Supervisors, broad artist promo plans tied to shows, the creation of paid commissioned works from artists and the launch of Hype Music all became part of MTV’s broader commitment to indie music.

Prior to MTV, Joe worked as Creative Director for Initium Eyewear, an early brand to connect with independent music. He is also currently an adjunct professor at Carnegie Mellon University’s Masters In Entertainment Industry Management. Joe holds a Masters in Education from Azusa Pacific University and Bachelor of Fine Arts / Painting and Drawing from University of North Texas.

James DeNino, Director of Product Strategy

James comes to TuneCore through the acquisition of DropKloud and is co-founder of HardHill Media. James brings a depth of experience working closely with musicians to identify and develop opportunities for innovation, and bringing those opportunities to life.

After graduating with a BSBA from the Suffolk University Entrepreneurship Program in 2012, James became Director of Third Party Marketplaces for a rapidly growing online retailer in the grocery and gourmet foods sector. He oversaw the entire business unit, including purchasing, freight and logistics, vendor relations, accounting, shipment preparation, and marketplace account management. James has developed a strong understanding of reaching consumers in some of the most competitive online environments.

Troy Denkinger, Vice President Engineering

Troy comes to TuneCore with over 20 years in the software development field. His experience spans architecting new systems based on identified needs, building complex systems, and quickly bringing systems into production in a high-demand environment.

Troy has spent 14+ years of his professional career in the digital music space, having previously worked at TotalMusic, IODA, and AOL Music Now. Most recently, Troy was Vice President of Engineering at relentlessGENERATOR, a division of Sony DADC New Media Solutions. Troy has led large software engineering teams in the successful implementation of several business-critical initiatives. While at Total Music, Troy led the build for the “cloud” that provided a set of APIs so that developers could access music metadata, socially created content (such as playlists, ratings, reviews), and streams; and had total responsibility for all backend music and data processing systems while at IODA.

Troy is a Certified Scrum Master and holds a BA from the University of Northern Iowa.

Kedar Frederic, Director of Product Innovation

Kedar comes to TuneCore through the acquisition of DropKloud and is co-founder of HardHill Media. Kedar is a creative force with 10+ years experience in music management production and songwriting. He has written over 300 songs, co-managed independent artists, and run a recording studio to help independent artists hone their craft. Kedar founded a promotional company while working for Show-Off records under DJ Statik Selektah (now of Shade 45) and worked with major and independent labels from Landspeed to Def Jam running street teams and guerrilla marketing tactics.

Kedar also honed his product promotion skills during 5 years as VP of Sales for a custom candy manufacturer helping to grow the business to millions in revenue with key accounts including Starbucks, Macy’s, and 7-Eleven. He holds a BA from Bridgewater State College.

Elise Holzheimer, Vice President of Product Management

Elise brings over 25 years of product management experience creating products in the travel, publishing, and telecommunications industries. Over the last 15 years, Elise has led digital product teams redesigning sites and maximizing business potential. She has overseen complete redesigns of Orbitz, Hyatt Hotels, and Oprah.com. Elise has held digital leadership positions with AT&T, NewsCorp, and Lexis-Nexis. Elise began her career creating products for Scott Foresman and AT&T.

Elise holds an MBA in Finance and Marketing from The University of Chicago and a BS degree in Finance from the University of Illinois.

Shelby Kennedy, Vice President Entertainment Relations

Shelby brings to TuneCore a 25-year history of wide-ranging experience across management, publishing, production, songwriting and performance functions as well as extensive relationships throughout the music and entertainment community.

The son of legendary guitarist Jerry Kennedy, Shelby was born into the Nashville music scene. Prior to joining TuneCore, Shelby has held diverse roles with companies including ASCAP, BMI, Lyric Street Records, Wide Open Music Group and Cherry Heart Music and Entertainment and ran his own company, Porch Pickin’ Publishing, for the past 18 years. Shelby holds a BBA in Music Business from Belmont University.

Tamra Lichtman, Chief Marketing Officer

Tamra brings 20+ years of experience developing and marketing consumer products for well-known companies and startups. As Chief Marketing Officer at Shutterstock, Tamra increased revenue by optimizing the customer and photographers’ experience. Prior to Shutterstock, she held management roles at Webloyalty for 11 years in acquisition and retention marketing and product management. Tamra was the 8th employee at Webloyalty and during her tenure, Webloyalty revenue grew from inception to $290M. Webloyalty was ranked on Deloitte’s 2006 Technology Fast 500 as the 12th fastest growing technology company in North America and on Deloitte’s Technology Fast 50 as the #1 fastest growing technology company in Connecticut.

Before Webloyalty, Tamra spent 5 years as Brand Manager at The Clorox Company protecting consumers against germs and bugs by developing marketing strategies, new products and advertising for the company’s Soft Scrub, Pine-Sol and Combat brands. Prior to Clorox, she worked for 6 years at Great Brands of Europe, where she developed Evian advertising, promotions, packaging and event sponsorships supporting Evian’s entry and rapid growth to become the #1 selling premium spring water in the U.S. Tamra earned a BA from Haverford College and an MBA from Harvard Business School.

Camille Moussard, Director Digital Content Management and Analytics

Camille comes to TuneCore with an extensive business and musician background. She has been deeply involved in the digital music industry since graduating with a BA degree from the Berklee College of Music in Boston. A YouTube strategist, Camille worked at Octoly, a Paris-based start-up, where she drafted and executed YouTube audience development and copyright management strategies for European media groups and for building targeted advertising packaging on YouTube. Prior to Octoly, Camille worked in the ContentID team at The Orchard in New York, where she implemented and claimed copyright for their customers. Camille also served as Country Manager at Yala Music, an online music service for Middle East, and articles covering her work were featured on Hypebot and Arabnet.

Jamie Purpora, President TuneCore Publishing

Jamie comes to TuneCore with 17 years of experience in music publishing administration at Bug Music Inc. Bug Music became one of the largest independent music publishers in the world and was named #99 from Inc. Magazines top 100 fastest growing private companies in 2009. From 1997-2001, Jamie was Director of Royalties and from 2001 -2011 he was Senior Vice President of Administration.

Jamie was responsible for overseeing publishing administration for Bug’s entire catalog, which consisted of over 300,000 copyrights. Clients included Willie Dixon, Muddy Waters, Iggy Pop, Stevie Ray Vaughan, The Guess Who, The Kings of Leon, Johnny Cash, Ryan Adams, Wilco, Tradition Music, Average White Band, Del Shannon and the Trio/Quartet Music catalog. Jamie also served on the Publisher’s Technology Board at the Harry Fox Agency for the last three years.

Board of Directors


Gill Cogan

Gill brings more than 25 years of venture capital investing experience in software, communications and semiconductors as well as building and leading venture capital firms. Gill is the founding partner of Opus Capital. Prior to Opus, he was a founding partner and Managing Partner of Lightspeed Venture Partners. He was also Managing General Partner at Weiss, Peck & Greer Venture Partners. Gill has invested in a wide variety of early stage information technology companies such as Vantive (NASDAQ: VNTV, acquired by PeopleSoft (NASDAQ:PSFT)), Harmonic Lightwaves, Inc. (NASDAQ: HLIT), Visigenic Software (NASDAQ: VSGN, acquired by Borland (NASDAQ: BORL)), Airgate PCS, Inc. (NASDAQ: PCSA, acquired by Alamosa Holdings, Inc. (NASDAQ: APCS)), P-Com (NASDAQ: PCOM), Kalpana (acquired by Cisco (NASDAQ: CSCO)), and many others.

Prior to joining WPG in 1990, Gill managed the West Coast operations of Adler & Company and was on the team that made investments in companies such as Mercury Interactive [NASDAQ: MERQ, acquired by Hewlett Packard (NYSE: HPQ)], Zoran Corporation (NASDAQ: ZRAN) and IXYS (NASDAQ: IXYS). He was one of three General Partners who formed the first independent Israeli venture fund in 1985. Gill has significant operating experience as a result of his tenure as CEO of Formtek Inc., a systems company based on technology developed at the Carnegie-Mellon University, which was acquired by Lockheed Corporation. He is Chairman of the Board of Directors of Electronics for Imaging (NASDAQ: EFII) and serves on the Board of Directors of several privately held companies. Gill holds an MBA from UCLA.


Michael Pendleton

Mike joined Guitar Center in August 2005 as Senior Counsel and has served as Senior Vice President and General Counsel since August 2012. Prior to joining Guitar Center, Mike was an associate and later shareholder in the Corporate & Securities practice group of Jenkens & Gilchrist, P.C., from October 1997 to July 2005. Prior to joining Jenkens & Gilchrist, P.C., Mike was an associate with Godfrey & Kahn, S.C., in Milwaukee, Wisconsin, in its Financial Institutions practice group. Mike graduated with honors with an A.B. in Economics from Harvard College in 1989 and graduated with a J.D. from the University of Wisconsin - Madison Law School in 1992. Mike also is a professional musician with work that has appeared on cable and network television series and commercials.


Ronald Rolfe

Ron joined Cravath, Swaine & Moore LLP in 1970, serving as a Partner from 1977-2011. His practice was in litigation and included government investigations, major securities, merger and acquisition and antitrust litigations. Prior, Ron acted as Law Clerk to Hon. Marvin E. Frankel, U.S. District Judge, Southern District of New York. Ron holds an A.B. from Harvard College and a J.D. from Columbia Law School where he was named to Law Review and was a Harlan Fiske Stone Scholar and a James Kent Scholar. Ron serves on two NYSE company boards and private for profit and nonprofit boards.


Art Shaw

Art has over 20 years experience in building companies to become leaders in their industries. Art serves as the CEO at RepairPal where he is helping transform the auto repair industry by launching Top Shop and helping consumers find a trusted place to get their cars fixed. Prior, Art was CEO of Connexus, a global advertising and marketing company that builds brands and drives customer acquisition across Display, Search, Mobile and Social. Previously, Art served as President and CEO of myCFO growing that startup to its sale to Harris Bank after achieving the #1 rating from Bloomberg Wealth Manager for two consecutive years. Prior to myCFO, Art was at Charles Schwab where he launched www.schwab.com and helped grow it to more than $1 billion in revenue. While at Schwab, Art also ran the mass-market business deploying technologies to improve service and lower costs, and created and ran Schwab’s Strategic Planning Group. He has also held positions domestically and internationally with McKinsey and Chase.

Art holds a BA, magna cum laude, in Mathematical Economics from Brown University where he was elected Phi Beta Kappa and an MBA from Stanford University. He was also selected as a Henry R. Luce Scholar and spent a year in Thailand working on Public Policy.