At Kirv, the artist's success comes first and in order to attain that success, the unique needs of the artist is identified. Kirv intends to raise the level of talent and create careers in the industry. Kirv Entertainment wants to help give the artist a sound based on who they are-not formulaic knock offs of what is omnipresent in the industry. Having been entrenched in music since the day before a long time ago, he understands the difference between a hit single and a hit album. Using this expertise, Kirv Entertainment is in the business of developing and signing artists who can continue to make great music. Just as Berry Gordy had a think tank of talent churning out hits that are still sung today Kirv Entertainment has the patience and the resources to do the same.