POWER TO THE PEOPLE

general info

"Power to the people" – or so the saying goes. And after hearing the self-titled debut album by People, there's no denying that this fast-rising three-piece posses a certain power that helps them stick out from the pack. Namely, the fact that they sound like a good old fashioned, honest-to-goodness rock n' roll band... unafraid of keeping things real and raw. "People's raw, rocking sound doesn't fit in with the current crop of studio enhanced rock," admits the group's leader (and singer/guitarist) Jimmy Young. "Instead, it does everything to break down the barriers that have been created by the mass media to separate the listener from the artist. People's record sounds as if you're in the studio with the band while they were recording it."

"When I got the news that Jerden was willing to produce our debut record," recalls Young; "I decided to tell Mcjunkins and O in person. I drove to a local north Hollywood bar that I knew they were playing a cover gig at. As soon as they were on break, I let them in on the amazing news. Matt O was so excited and shocked that he ordered a round of beer for the entire bar – even though he had barely enough money for one! The bar toasted People and then Matt O began shaking his beer and spraying it as if we had just won the Super Bowl."

It took very little time to realize that Jerden and People were on the same page, as far as the album they wanted to make. "Dave Jerden wanted this band to be everything that was great about 1970's rock - with all the modern accoutrements. Which meant playing every part live and not cutting things to a grid or even a click track." Jerden, a producer who has overseen some of rock's all-time classics by the likes of Jane's Addiction and Alice in Chains, was most impressed by these up-and-comers. "I've made my share of records, but every once in a while a project comes along that is just plain fun to do. Working with People was not only fun, but a creative experience for myself."

As evidenced by such standout tracks as "Young Love" and "Too Cruel," People accomplished their goal of the aforementioned ‘70s/modern rock hybrid. But there is a certain song that stands out from the rest for Young – and it happens to be the album's lead-off single. "'The Kids' reaches out to the adult, mature world, and slaps them in the face with a cold, hard fact. Rock belongs to the kids and if you don't get it, you're too damn old and boring. They are the future and People plan to be a part of that."

With such a lively sound on record, it shouldn't come as a surprise that the group is an absolute kick ass live act – as proven by recent gigs at such Cali venues as the Knitting Factory and the Viper Room. "Fans and non-fans are taken a back by the huge sound radiating from only three guys on stage," exclaims Young. "The combination of visual and audio stimulation takes the viewer out of the club and into the minds of People. People plan to be at a festival near you this summer." And with the group's first-ever east coast performances on the horizon and the group already getting started on their sophomore full-length (for which Jerden has signed on for once again), it seems like it's only a matter of time until the rest of the country catches up on the People buzz.

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