Music tied into or about a holiday sells well. For example, “spooky” Halloween sound effects or “scary” themed music (i.e. “Tubular Bells”, the theme song to the movie the The Exorcist) sells enor- mously around Halloween. Christmas music sells really well around the Christmas season. This ties back to covers: a cover of “White Christmas” or “Jingle Bell Rock” can fund you through the rest of the year. Don’t forget other, perhaps neglected holidays throughout the calendar–there is no doubt the world needs a great Ground- hog Day or Columbus Day anthem. Be sure to name your songs with easily searchable words.
In addition to this, many stores run promotions of Holiday or event themed songs. Amazon MP3 recently ran a promotion on World Cup songs, which features a number of TuneCore Artists.
Also, take a look at some examples of patriotic songs for July 4th, right around the corner!