Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. Bob emphasizes how important and helpful it can be for an artist to have a story about their band that their publicist can use as an angle for garnering press coverage.

You don't need to be John Mellencamp to have a story. What is your artist story and how has it helped you to get people to listen to your music? 

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