Director, Integrated Marketing
Erica received her Bachelor’s in Music Business and Masters in Digital Marketing at Full Sail University. Erica has been recognized for her years of experience and efforts within the marketing field through several Cynopsis nominations for digital video content, including Best Viral Video and Best Stand-Alone Short for her work at Music Choice.
In her role at TuneCore, Erica oversees all inbound marketing efforts while coordinating integrating marketing support and collaboration with cross-functional teams to drive 360 marketing campaigns. She works day-to-day optimizing email marketing strategizing and implementing new ways to enrich communication with artists and prospects. Additionally, Erica leads the planning and executing of multi-channel marketing campaigns with the goal of delivering a cohesive marketing message and customer experience.
Erica has made impressive strides within her marketing role, including leading the marketing team to overhaul the design and messaging of customer emails and educational content, as well as conceptualizing and launching TuneCore’s Artist Milestone campaign.