One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians.
Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” (download it here) to help musicians and bands find ways to generate more money for their careers.
Here’s an excerpt from the eBook about the importance of collecting emails:
Mailing List: The Most Important Marketing Tool for Musicians
“If email is not the biggest part of your social strategy, then you are giving the power of communication with your fans to companies who will gladly take them and whose advertisers will thank you to no end for providing them with eyeballs.” – Benji Rogers (Founder, PledgeMusic)
Email lists might sound outdated, but they’re still one of the best tools to market your music. This is because:
1. You own the list
Owning your data and your fan list is essential. With a mailing list, you own that database of fans for life. No matter which email service you use, you can always download that database and take it with you.
2. It’s the ultimate permission marketing
An email list is the ultimate in permission marketing. Once a fan gives you their email address, they’re telling you that they want to hear about your career! So be sure to tell them about your latest album, your next show, your new merchandise, etc.
3. Email is the most effective way to sell music & merch
“Email marketing is 40 times as effective as Facebook and Twitter, combined.”
When it comes to sales, mailing lists still get the best results. And this is true both inside and outside of the music industry. So for selling your music and merch, email is still the best way to turn fans into paying customers.
4. Email is the best way to stay in touch with fans long-term
“An email list is an artist’s retirement plan” – Emily White (Whitesmith Entertainment)
Social media sites come and go, but people rarely change their email address. So a mailing list is the best way to stay in touch with your fans over the long-term.
To read more, download the eBook FREE
Here’s what you’ll find in the eBook:
- 23 ideas for generating revenue for your career
- Resources and expert tips for each revenue stream
- Musician tools and services to help you make more money
- Details on a new form of currency for musicians
It’s a quick read, has a ton of great tips and resources, and will no doubt help spark some ideas for how to make more money for your career!