Supported by the Creative Europe Programme of the European Union, Keychange is the international initiative whose mission is to transform the music industry by achieving parity for women and gender minorities across festivals and organizations.

We are proud to introduce the ‘Gender Equality Hub’ at Reeperbahn Festival, sponsored by TuneCore and Believe, which will take place at the Hamburger Ding throughout the week and will host networking, mentoring sessions and workshops with organisations such as TikTok, Nuclear Blast, Groove Attack, Sentric Music, Songtrust, Native Instruments, Beatport, FL Studio, and Groover.

By bringing together experts and resources from across all areas of the music industry, the ‘Gender Equality Hub’ aims to provide women and gender minorities access to the tools they need to grow their careers in order to increase their participation and representation in the music industry and ultimately achieve parity

1-ON-1 Mentor Sessions & Networking

Hamburger Ding | Thonet Rooftop Café
Nobistor 16, 22767 Hamburg

WEDNESDAY 9/22 THURSDAY 9/23 FRIDAY 9/24 SATURDAY 9/25

12:00pm - 1:00pm
1-ON-1 MENTORING

Mentor Sessions

Andreea Gleeson, CEO TuneCore – RSVP
Dan Rutman, TuneCore – RSVP


1:00pm - 2:00pm
SPEED NETWORKING

Meet professionals, including

Andreea Gleeson, CEO TuneCore
Dan Rutman, TuneCore

No Reservation Required


2:00pm - 3:00pm
1-ON-1 MENTORING

Mentor Sessions

Andreea Gleeson, CEO TuneCore RSVP
Dan Rutman, TuneCore RSVP


3:00pm - 4:00pm
SPEED NETWORKING

Meet professionals, including

Maria Ho-Burge, TuneCore
Colin Schrinner, TuneCore
Eleni Zafiriadou, recordJet
Simone Schiborr, Deezer 

No Reservation Required


4:00pm - 5:00pm
1-ON-1 MENTORING

Mentor Sessions

Maria Ho-Burge, TuneCoreRSVP
Colin Schrinner, TuneCore RSVP
Eleni Zafiriadou, recordJetRSVP

10:00pm - 11:00pm
1-ON-1 MENTORING

Mentors

Simon Gelling, Sentric – RSVP
Christina Otto-Sauer, Sentric – RSVP


11:00pm - 12:00pm
SPEED NETWORKING

Meet professionals, including:

Simon Gelling, Sentric
Christina Otto-Sauer, Sentric

No Reservation Required


12:00pm - 2:00pm
1-ON-1 MENTORING

Mentors

Eleni Zafiriadou, recordJet – RSVP


2:00pm - 3:00pm
1-ON-1 MENTORING

Mentors

Dorian Perron, Groover – RSVP
More mentors coming soon!


3:00pm - 4:00pm
SPEED NETWORKING

Meet professionals, including:

Eleni Zafiriadou, recordJet
Mara Spitz, Deezer

Dorian Perron, Groover

No Reservation Required


4:00pm - 5:00pm
1-ON-1 MENTORING

Mentor

Dorian Perron, Co-founder at Groover – RSVP

10:00am - 11:00am

1-ON-1 MENTORING

Mentors

Lilia van Beukering, Beatport – RSVP


11:00am - 12:00pm
SPEED NETWORKING

Meet professionals, including:

Lilia van Beukering, Beatport

No Reservation Required


12:00pm - 2:00pm

1-ON-1 MENTORING

Mentors

Kikelomo Oludemi, DJ, Presenter, Curator, Boiler Room Host and User Specialist for Native Instruments – RSVP

Mandy Aubry, Director of Business Development, EMEA & APAC, Songtrust – RSVP

Fredrik Astevall, Business Development, Bitwig – RSVP

Mea Liedl, Artist Relations Manager, Bitwig – RSVP


2:00pm - 3:00pm

1-ON-1 MENTORING

Mentors

Jonas Sudendorf, Director of Community & Partnerships at Native Instruments – RSVP

Eleni Zafiriadou, Product Manager, recordJet – RSVP


3:00pm - 4:00pm
SPEED NETWORKING

Meet professionals, including:

Jonas Sudendorf, Director of Community & Partnerships at Native Instruments
David Kaiser, Head of Blood Blast Distribution
Jorin Zschiesche, CEO recordJet
Aisha Vibes, Artist
Terry Ellmer, Creative Director, A&R Consultant
Line Rindvig, Artist Management
Jill Freshman, Project Management

No Reservation Required


4:00pm - 5:00pm

1-ON-1 MENTORING

Speakers

Jonas Sudendorf, Director of Community & Partnerships at Native InstrumentsRSVP

David Kaiser, Head of Blood Blast DistributionRSVP

Jasmin Mrozek, Digital Marketing Manager, Nuclear Blast RSVP

10:00am - 2:00pm
1-ON-1 MENTORING & SPEED NETWORKING

More details coming soon!

MASTER CLASSES

Hamburger Ding | The Fritz
Nobistor 16, 22767 Hamburg

THURSDAY 9/23 FRIDAY 9/24

10:00am - 12:00pm

Believe Presents – Groove Attack x TuneCore Masterclass | Special Guest: Rote Mütze Raphi |(German)

How to get discovered and playlisted, and how to make your mark

German rap continues to be the most dominant genre. Enormous amounts of music are being released, especially in German-language hip hop–not only in the charts, but in general. In this master class, we aim to give all artists an insight into how they can stand out in the crowd of abundant releases. We will talk about how to publish your music, how to build a sound release strategy, and how to get into playlists. More importantly, we also want to discuss how to attain sustainable success with your music, and what A&Rs at Believe and Groove Attack are looking for. In addition, we will welcome special guest Rote Mütze Raphi, who will be available to chat with the master class participants and talk about her own experience.

Presenters

Ulrike Haußknecht, Artist Service Distribution Manager, Groove Attack

Kristof Jansen, Director Repertoire Development Groove Attack

Colin Schrinner, Head of TuneCore Germany

Special Guest: Rote Mütze Raphi

RSVP


1:00pm - 3:00pm

Music Publishing In Real Life (English)

Music Publishing In Real Life
The essential tool kit (comes with easy to follow instructions)

Whatever the level of your current music publishing know-how, the aim of this workshop is that you leave having garnered enough confidence to move forwards, to use what you've learned in the real world. All welcome, just bring your questions!

Presenters

Mandy Aubry, Director of Business Development, EMEA & APAC, Songtrust

RSVP


3:30pm - 5:30pm

Believe Presents – Nuclear Blast x Blood Blast Master Class (English)

Getting heard, getting in playlists and getting a voice in a male dominated environment

How do I distribute my music and how can I get ready to be heard, to grow my community and to get in playlists? These questions and topics we would like to tackle in a wider discussion with experts from Believe, Blood Blast Distribution and Nuclear Blast. We will take a deep dive into digital marketing strategies, playlist pitching and sustainable ways to establish your very own loyal fanbase as an artist.

Presenters

David Kaiser, Head of Blood Blast Distribution

Carina Fromhertz, Global Editorial & Marketing Partnerships Manager Rock & Metal

Jasmin Mrozek, Digital Marketing Manager, Nuclear Blast

Tiffany Cantegrel, Global Head of Marketing, Nuclear Blast

RSVP

10:00am - 12:00pm

How to TikTok as an Artist (English)

The impact of TikTok on the music industry has been profound. Audiences are discovering new songs, artists and soundtracking trends, and that success lives off the platform, as tracks popularised on TikTok storm to the top of charts. Lipsync and dance? Sure, but we are much more than that. This masterclass is dedicated directly to artists and their managements to learn the tools and best practises to be present on TikTok. Sign up and hear directly from our Music Team and our panelist how also you can express yourself with authenticitiy and even have fun doing it.

Presenters

Charlotte Stahl, Artist Relations, Tikok

Linda Döhler, Music Curation, TikTok

RSVP


1:00pm - 3:00pm

Groover Master Class | Music Production (English)

40,000 new songs being released every day on Spotify, it has become extremely complicated to stand out from the crowd. With the current health crisis, building a strong presence online has become even more necessary. More and more musicians produce high quality tracks and make them available online. It is an understatement to say that luck is never sufficient to make a good song blow up.

Artists and their representatives - managers, record labels, publishers, press officers - need to embrace this new situation which deeply changes the way to promote your music. If the music promotion ecosystem seems saturated, it has also become a dynamic field of experiments and reinforced the role of new stakeholders and influencers: media, platforms, radios, labels, playlists… In this workshop organized by Groover, we will touch on the newest tools, methods and tips to help you get your music heard for real.

Presenters

Dorian Perron, Co-founder, Groover

RSVP


3:30pm - 5:30pm

SENTRIC/TUNECORE PUBLISHING ADMINSTRATION | Music Publishing Master Class (English)

 WTF is Music Publishing...?

Publishing can be a confusing world for emerging artists. Who has the time and energy to think about intellectual property when there’s a middle eight to perfect?! In this talk by independent publisher Sentric Music’s Simon Gelling, he will go through the basics of just what publishing is, why it’s an utterly vital income stream for emerging musicians and what they can do to make sure they are receiving every single £, € and $ that they are owed.

Presenters

Simon Gelling, Client Manager Sentric Music

Christina Otto-Sauer, Operations Manager Sentric Music

RSVP

MASTER CLASSES

Hamburger Ding | Herman Miller
Nobistor 16, 22767 Hamburg

THURSDAY 9/23 FRIDAY 9/24

2:00pm - 3:00pm

Beatport Master Class (English)

All about Beatport LINK and how to use it to grow your career as a DJ

Beatport will be hosting a workshop to run through their new platform ‘Beatport Link’. The idea behind the masterclass is to help all the female-identifying artists and future industry professionals who are willing to start their DJ career. Therefore, Beatport will be hosting a workshop on how to use LINK and why it is a worthy tool when starting your DJ journey.
Beatport will be running a demo about their products with the purpose of inspiring women to get into the scene without facing high equipment costs or difficult technical setups.

Presenter

Lilia van Beukering, Artist Relations Manager at Beatport and founder of DJ mentorship programme Femme Bass Mafia

RSVP

1:00pm - 3:00pm

Native Instruments: PRODUCER'S WORKSHOP Plug-ins (English)

Creative Sound Design & Sampling

In this workshop, Jane Arnison is going to showcase easy techniques that help you to craft your own signature sound. Jane will demonstrate some of the latest Native Instruments products and share her workflows, tips and tricks for sound design and sampling.

Presenters

Jane Arnison, Producer, Composer, Mixer and Educator

RSVP


3:30pm - 4:30pm

FL Studio: Producer's Workshop DAW (English)

Breaking down music production.

An overview of making music at a professional level and learning to become a music producer. From coming up with ideas and composing, to mixing and mastering, to selling online..the whole process so you too can produce incredible sounding music.

Presenters

Philipp Carstens, FL Studio

RSVP

Keychange Gender Equality Reception and Awards

@ Cappellini Lounge of the Hamburger Ding | Thursday 23.9 @ 5:00pm

Join us for an inspirational evening at the "Keychange Gender Equality Reception and Awards'. Keychange is the international initiative whose mission is to transform the music industry by achieving parity for women and gender minorities across festivals and organizations.

We are proud to introduce the ‘Keychange Gender Equality Reception and Awards’ at Reeperbahn Festival. This year’s event includes:

  • Inspirational remarks from
    • Alex Schulz CEO of Reeperbahn Festival
    • Andreea Gleeson CEO of TuneCore and Keychange Ambassador
    • Jess Partridge of shesaid.so
  • Inspiration Awards
  • Network with other artists and industry professionals
  • Learn more about the Keychange movement, how to get involved and sign the pledge

Drink tickets awarded to the first 100 attendees.

Note: Event is open to Reeperbahn pass holders. RSVP does not guarantee admission into the event.

RSVP HERE

Meet The Mentors

 

Mandy Aubry, Director of Business Development for EMEA and APAC at Songtrust

Mandy Aubry is the Director of Business Development for EMEA and APAC at Songtrust, the world's largest technology solution for global music publishing royalty collection and administration. Aubry leads Songtrust’s expansion across EMEA and APAC to provide music creators in established and emerging music markets with global music publishing administration and collection infrastructure. Her tireless effort to achieve this goal was recognised by Billboard and she appears on their 2021 International Power Players list. She has 25 years of experience in the music industry, previously working for music publishing administrator Fintage House, and the renowned hard rock and heavy metal record label, Roadrunner Records. She holds the Rightsholder position on the Executive Board of the Association for Electronic Music.

WANT TO ATTEND A SESSION?  RSVP HERE

Lilia van Beukering, Artist Relations Manager at Beatport

Lilia van Beukering is an Artist Relations Manager at Beatport and founder of DJ mentorship programme Femme Bass Mafia. Having studied Cultural Management and Art Trade at ICART Paris, she moved to Berlin in 2015 and initially worked in booking and PR before taking a position at Beatport.

WANT TO ATTEND A SESSION?  RSVP HERE

Andreea Gleeson, CEO TuneCore

Andreea Gleeson is TuneCore’s Chief Executive Officer. She joined the company in 2015, as a member of the senior leadership team and has made significant contributions to the growth of TuneCore, first as Chief Marketing Officer and most recently as Chief Revenue Officer. Andreea came to TuneCore after years as an eCommerce pioneer in the retail industry, having been at the forefront of retail’s digital transformation. To the music industry, she brings a unique perspective as well as the digital and marketing expertise necessary in today’s increasingly digital landscape. Her perspective, originally as an outsider, has helped her build and innovate, unencumbered by the traditional industry norms and standards. Andreea also rose as a fierce advocate for female-identifying creators, commissioning the MIDiA Research study BE THE CHANGE: Women Making Music 2021 to identify why independent female creators remain underrepresented in the music industry, raise awareness on their challenges and begin to incite change through strategic alliances with partners across all areas of the music industry.

WANT TO ATTEND A SESSION?  RSVP HERE

Maria Ho-Burge, Global Communications Director, TuneCore

Maria Ho-Burge is TuneCore’s Global Communications Director, overseeing all external and internal communications for TuneCore on a worldwide basis. Maria works closely with TuneCore executives across all areas of business, as well as with local country heads of TuneCore. She also manages US communications for TuneCore’s parent company, Believe and coordinates communications functions between the two. She joined TuneCore in August, 2020, with an extensive background in the music industry. She was Vice President of Global Communications for Universal Music Group, where she worked for over a decade as a key member of the communications team responsible for external and internal communications, corporate social responsibility and company events. Prior to UMG, she was Director of Artist Publicity and Corporate Communications for Jive Records and the Zomba Group of Companies.

WANT TO ATTEND A SESSION?  RSVP HERE

David Kaiser, Head of Blood Blast Distribution

Together with his team David established the distribution service Blood Blast Distribution, where they are working hard to strengthen awareness and visibility of heavy music on all digital platforms with a dedicated international focus on any level - from newcomers to already established artists. He has experience from management assistance, PR and marketing - in addition to media and communication studies in Hamburg and Dublin. Since 2015 he has worked in the industry full time with indie and major labels, directly with artists, festivals and discovered exciting new ways of using media, marketing, and distribution possibilities.

WANT TO ATTEND A SESSION?  RSVP HERE

Jasmin Mrozek, Digital Marketing Manager, Nuclear Blast

Jasmin joined Nuclear Blast in March 2020 supporting the European Digital Marketing team with her experiences from her Music Management studies as well as from her previous internship in the Believe Trade Marketing team. She is working closely with both developing and established artists across the diverse Nuclear Blast roster on organic content and social media strategies, thereby constantly exploring new tools and creative marketing possibilities. She further handles paid media campaigns across all platforms including socials as well as Spotify and TikTok.

WANT TO ATTEND A SESSION?  RSVP HERE

Kikelomo Oludemi, DJ, Presenter, Curator, Boiler Room Host and User Specialist for Native Instruments

Kikelomo Oludemi is a DJ, Presenter, Curator, Boiler Room Host and User Specialist for Native Instruments.

As a User Specialist for Native Instruments, Kikelomo works in the field of user and market research, using qualitative and quantitative methods to help bring insights that support product development and marketing projects.

Through dedicated festivals, workshops and one-on-one mentoring, Kikelomo has a wealth of experience establishing programs that equip marginalised identities with the skills and confidence to progress their careers, working together with support from the likes of Musicboard Berlin, Adidas, Zalando, Jagermeister and more. As a co-chair of the Diversity and Inclusion working group for the Association for Electronic Music, Kikelomo is actively involved with broader initiatives pushing for diversity and inclusion in the music industry.

WANT TO ATTEND A SESSION?  RSVP HERE

Christina Otto-Sauer, Operations Manager Sentric Music

Working within the music industry for more than 20 years mainly in the PR area of the business with a long time focus on radio, TV and online, Christina is an expert in finding the right approach towards the radio station and TV shows for musical talents, for either local or international repertoire. Christina is equipped with some excellent knowledge of the German radio structures with all the relevant contacts to the main gatekeepers in the various formats and regions of the German media landscape. She also has a profound network of manager, producer, artists, promoter, agents, booker, publisher, distributers.
Since 2014 Christina is deeply involved in setting up the German business for Sentric Music, UK’s leading and award-winning independent publisher.
Since 2018 Christina is Curator Conference Programme - Focus: Sync & Brands for the Reeperbahn Festival Conference.

WANT TO ATTEND A SESSION?  RSVP HERE

Simon Gelling, Client Manager Sentric Music

Simon Gelling, Client Manager at Sentric Music Group has been with the company since 2018 having previously worked within the rights management team for over two years before transitioning to Client Manager. He is an integral part of the client operations and looks after a range of clients and catalogues under the Sentric portfolio of brands. These include Maximo Park, Peach Tree Rascals and million streaming grime producers, as well as TV libraries and groundbreaking jazz labels. Outside of Sentric Simon is an experienced performer, educator and songwriter who has knowledge of publishing from both sides of the fence.

WANT TO ATTEND A SESSION?  RSVP HERE

Dorian Perron, Co-Founder of Groover

Dorian Perron is the co-founder of Groover, the web platform which connects artists who want to promote their music with the best curators, blogs, radios and labels seeking emerging talents. An innovative web platform on which musicians are ensured to be listened to, get feedback guaranteed and coverage. On Groovier, more than 700,000 replies have been given by the 1,100+ active music influencers on groover.co, which generated 150,000+ sharing opportunities (reviews, playlist placements etc.) and at least 300 signatures with record labels, managers & bookers. Already used by 50,000+ musicians around the world, Groover was elected Music Startup of the Year at the Social Music Awards '20 in France.

Before that, Dorian Perron created the indie music blog Indeflagration in 2013, the Studio Flagrant in 2015 – which welcomed more than 40 live sessions with Patrick Watson, Plants & Animals, etc. – and organized gigs in Paris. Aged 26, Dorian Perron was laureate of the "Innovation prize" by La Nouvelle Onde, which spotlights true music innovators under 30 years old. He has been a speaker at MaMA Festival & Convention, Wallifornia MusicTech, M For Montreal, Reeperbahn and more.

WANT TO ATTEND A SESSION?  RSVP HERE

Dan Rutman, Director of US & Canada, TuneCore

While working as label manager at Remote Control Records (Jamie xx, FKA Twigs, King Gizzard & The Lizard Wizard, Courtney Barnett, etc), Dan Rutman founded his own record label, Solitaire Recordings, in 2014. The label was formed with aspirations to narrow the distance between Australian artists and the rest of the world, focusing primarily on helping Australian artists find a fanbase in the US. The company spans many genres and currently operates in New York, Australia and London.
Dan has earned both a Bachelor of Music (Jazz) and a Bachelor of Commerce (Finance) from the Monash University in Australia and moved to the United States to start working with Sneak Attack Media (most recently acquired by The Syndicate). His love of the recorded music business began while running his own record store during university, which led him to intern for New York independent labels Sacred Bones, RVNG Intl, Kanine Records and Mexican Summer.
Dan joined TuneCore in 2020 as Director of US & Canada. He will be focused on new business and creating strategic partnerships for TuneCore across all industries.

WANT TO ATTEND A SESSION?  RSVP HERE

Colin Schrinner, Head of TuneCore Germany

During his studies in Bonn (Musicology, English Studies & North-American Studies), Colin works as a freelance radio journalist and is part of the music editorial team at 1LIVE in Cologne, where he reviews albums, interviews artists and produces editorial features. After Colin then earns a Master of Science from Boston-based Northeastern University in "Music Industry Leadership," he is employed as Manager Streaming at Warner Music Group Germany for a good three years. In the Digital Sales department, Colin is responsible for platforms such as Deezer, YouTube, Tidal, Napster, Google Play and Qobuz. Since 2019 Colin is now Head of TuneCore Germany. Based in Berlin, Colin is responsible for brand building, business development and artist & industry relations for TuneCore in the German-speaking markets.

WANT TO ATTEND A SESSION?  RSVP HERE

Jonas Sudendorf, Director of Community & Partnerships at Native Instruments

Jonas Sudendorf is the Director of Community & Partnerships at Native Instruments.

In his role, Jonas is guiding Native Instruments' global Artist & Creator Marketing and Community programs in addition to overseeing Communications and Partnerships.

Jonas is constantly inspired and driven by the ways people, brands and institutions connect behind their passions and interests and helps them to build communities that drive progress and create value. Jonas has partnered with and consulted some of the world's most iconic brands and spearheaded impactful, community-driven marketing campaigns and initiatives.

Jonas is a founding member of In Place Of War's Global Music Industry Advisory Board.

WANT TO ATTEND A SESSION?  RSVP HERE

Eleni Zafiriadou, Product Manager, recordJet

Eleni Zafiriadou is a self-taught multi-instrumentalist based in Berlin.
Next to her education as a graphic designer she started her musical career as a singer with the formation of Jumbo Jet in 1999. A noise rock band with members from Italy, Hungary, Germany and Greece.
She has also recorded and performed live with Daniel Benjamin‘s and Gordon Raphael‘s (The Strokes producer) solo projects and with American rock band The Choir.
In 2011 she formed the „ghost pop“ duo SEA+AIR which she toured in 27 countries and played over 1000 shows with. With her partner in SEA+AIR she composed soundtracks and wrote a stage play for the Staatstheater Stuttgart.
In 2016 she joined forces with two Norwegian musicians and Liam Wilson, an American bass player (former band member of The Dillinger Escape Plan). As Azusa, a progressive metal band, they’ve released two albums and currently work on their third.
After a European festival tour in summer 2019 she started working as a product manager at recordJet, a digital distributor based in Berlin. Bringing her expertise as a musician and many years of experience in the music industry she’s responsible for playlist pitching and is also involved in marketing campaigns for recordJet’s First Class clients. An exclusive service both for established and upcoming artists where she in particular has an eye on diversity and female topics.

WANT TO ATTEND A SESSION?  RSVP HERE

Jorin Zschiesche, CEO recordJet

In 2008, Jorin Zschiesche founded recordJet and is still involved in all areas of the company to this day. From 2013 to 2016 he was a curator at the Berlin Music Commission, and from 2015 - 2016 at Lichtdicht Music he was in management label and contract / A&R. In 2016 he founded the Filter Music Group (successor to Lichtdicht Music) of which he is still CEO and took care of the artist & repertoire management. He also serves as a board member of the Association of Independent Music Companies (VUT).

WANT TO ATTEND A SESSION?  RSVP HERE