[Editors Note: This article was written by Adam Young.]
There are myriad factors that go into choosing exactly the right place for your band’s next performance. Music venues come with many nuances that affect the overall quality of a show, from sound and layout to physical location and audience demographics. Before booking a primetime slot at a spot that looks great on paper, ask yourself these questions. They may just save you from a less-than-stellar experience.
1. Is the venue in the right part of town?
You don’t want to perform just anywhere. Your style of music and the size of your fanbase will help determine where you should play.
It goes without saying that a location in a major city center is going to bring in a bigger crowd. And the closer your venue is to any big transportation hubs, the better the accessibility for potential attendees. When the venue is highly accessible, more people who rely on different means of transport can attend your show.
Pay attention to the fact that outside noise could infiltrate your space. Check out the venue during its quietest time, and listen to what you can hear. Does the proximity to the airport mean airplane engines overhead? Maybe a city park’s amphitheater offers a better opportunity than that downtown lounge with too much street noise. These are crucial factors to consider when considering the location of a venue.
2. What type of audience does it draw?
Reaching the right audience is crucial, and booking at the right venue can get you there. If you’re a toe-tapping jazz duo, the local EDM club isn’t going to be right for you. Do your research, and see the other musicians that have played at the spot before. Are any of them like you? The best venue for your audience is a familiar one, where they’ll be comfortable attending, and happy to see you perform.
3. Does size matter?
Yes, capacity is important. (You want there to be plenty of space for your fans to be able to come to the show, but also consider if you qualify to play larger spaces to begin with.) But the reason to consider size is less for attendance, and more for sound quality. For example, if a room is very large, the sound could be dissipated, and therefore hard to hear. But if the shape of a space reflects that potentially lost sound back to the audience, then no harm done. The size isn’t as important as the acoustics within the space you’re playing.
4. So the layout is really what matters?
Architecture has the power to make or break a performance. Inside arenas and stadiums, for instance, sound waves can bounce off various surfaces or become absorbed before reaching the ears of fans on the floor. In order to know how exactly this is going to impact your performance, the best thing to do is to go listen to a performance in that space. How does the band sound? Does the space match your style of music? Maybe where the local philharmonic performs isn’t best for your indie rock or punk band, but they’d sure have a tough time fitting into the small, underground space best for headbanging and guitar solos.
5. What about technology?
The technological power of the venue is almost more important than its acoustic capabilities. A good sound setup can minimize, if not eliminate, any flaws within the venue’s size and structure. (You should make time to find out if the venue has monitors or other equipment useful for determining your noise-exposure levels.)
And, if you’re the hottest DJ on the rise, it’d be wise to find a venue that comes with all the lighting necessary to host a stellar rave. Knowing the lighting capabilities of the venue can be vital to the performance you want to give.
Next time you’re trying to decide which music venue is right for you, remember to ask yourself the right questions. In summary: know your audience and know your sound, and choose a venue that’s suitable.
Adam Young is the founder and CEO of Event Tickets Center. He loves taking in live music at venues ranging from underground clubs to massive arenas.