What’s the Deal with Streaming Fraud?

Não há dúvida de que serviços de transmissão de música como Spotify e Apple Music estão dominando o mundo digital da distribuição musical. O Streaming é um win-win para o artista e para o ouvinte: os artistas ganham dinheiro por cada streaming que a sua música recebe, enquanto os ouvintes podem levar a sua música em movimento sem ter de descarregar nada.

Artists, producers, labels, or anyone who is an owner of music rights are always striving to gain as many streams as possible. But in a world that is so stat-driven, there are plenty of potential issues within streaming numbers–things like streaming fraud, which could easily sabotage the trajectory of an artist’s music career. And you could be one of the many artists who are generating fraudulent streams without even realizing it. Yikes, right?

Why you should never rely on fake streams

Quando se trata de números de streaming manipulados, não é preciso ser nenhum Sherlock Holmes para notar alguns importantes pontos de atenção. Quer você esteja usando bots de streaming, ouvindo sua música por horas repetidas ou até mesmo pagando por um terceiro aparentemente legítimo que garante streams ou colocações de playlists, ganhar algumas centenas de streams dessa maneira extras simplesmente não vale a pena.

Spotify even states in its terms and conditions that “artificially increasing play counts by using any bot, script, or other automated process is strictly prohibited.”

Como um artista da TuneCore, se você estiver envolvido em uma fraude de streaming e for pego, sua música provavelmente será removida de todas as lojas e plataformas de streaming e você não será pago. Você provavelmente receberá um aviso oficial nosso, e sua conta TuneCore pode até ser encerrada.

“But I didn’t even know what I’ve been doing was considered streaming fraud!” That’s okay. It happens more often than you’d think. You may be approached by a buttoned-up third party like a music promoter who guarantees you’ll generate X amount of streams. No matter how legit they may seem, be sure to do your research and remember the old saying, “if it seems too good to be true, it probably is.”

What’s being done about it?

As the scope of the way we consume music continues to advance, the music industry is finding more effective ways to stop fraudulent streaming in its tracks. Every day, streaming platforms are working hard to help eliminate streaming abuse by proactively removing content that violates their terms.
Additionally, streaming services like Spotify have been having real people reviewing suspicious streaming numbers while also developing technological systems to identify and combat streaming manipulation.

Em conclusão...

No matter how fraudulent streams are generated, they’re never going to be reliable. Always remember that it’s easier to detect fraudulent streams from legitimate ones than you’d think. Higher numbers don’t mean more talent, and just about everyone knows it. Even if you think you’re working with a legitimate service that promises streams in exchange for money, there’s still the high possibility of illegal methods being used. So why not play it safe?

No fim das contas, a TuneCore quer ver você tenha sucesso como artista - inclusive com nossos parceiros! Portanto, lembre-se sempre: fingir sucesso sempre será mais prejudicial do que útil para sua carreira.

Want to learn how to prevent it?

We released an up-to-date guide to streaming fraud covering everything from Spotify’s new fraud penalties to the rise of legitimate-looking boost collectives. Plus, we discuss how to prevent committing streaming fraud in the first place.

If you want to grow your career and become successful in the music industry correctly, there’s no better time to click here than now.