[Editors Note: This is a guest blog, written by Louise Dodgson, Editor at The Unsigned Guide, an online music industry directory. Since 2003 The Unsigned Guide has been used by emerging bands, artists, producers and music managers to search over 8,500 UK music contacts across 50 sectors of the industry.]
So, you’ve recorded some great tracks and now it’s time to share them with the world, including the music industry. Check out the Unsigned Guide’s top four tips to start spreading the word and get your music discovered.
Get some gigs
There’s no better way to introduce your new music than by playing live. Contact local gig venues and promoters to book some shows, and once you feel you’ve made an impact in your local scene, spread your wings further afield to another UK city or town.
Getting slots at festivals is another good way to play your music to a crowd of potential new fans. Again, you can check out local opportunities to play festivals but there are also plenty of more established UK music festivals that accept applications from emerging bands and artists. Why not give it a shot?
Send your music to blogs, radio, and press
Getting airplay on radio for your new single, reviews on influential music blogs or in local press and magazines is a huge step in getting your music out to a new wave of listeners.
Starting local is the key. Contact local radio stations who are keen to push bands and artists from the area. BBC Introducing is also a fantastic way for UK bands and artists to get national radio airplay so make sure you upload your track to them.
In terms of blogs and magazines, it’s unlikely you’ll get coverage from the likes of NME and Clash straight off the bat. Focus on creating a buzz amongst smaller, regional music blogs and magazines. Once they are championing your music, it’s time to contact the big guns who will pay far more attention if you already have lots of favourable press and reviews to share with them.
Connect with fans digitally
Every band and artist should avidly work to grow their fanbase. There are a few fundamental things you should have in place to help enable this to happen. An up to date website for your band is somewhere you can direct people to. Social media profiles such as Facebook, Instagram, YouTube and Twitter are also a wonderful way to engage with your existing fans, plus allow your personality and music to shine and hopefully win over some new fans.
Creating an email mailing list is essential for any band. With interaction on social media being so fleeting – if you’re not online when something is posted it can easily be missed – regular emails to your mailing list allow you to keep in direct touch with personal updates. Whenever you meet new fans at gigs or festivals, make sure you jot down their email address and add them to your mailing list so it continues to expand.
Get in touch with the music industry
Yes, it’s time to knock on music industry doors with your new music and there are a number of specialist contacts that will be able to take your music to the next level. Working with a record label will allow you to release your music with financial support, plus their expertise in marketing and the industry.
Music publishers and sync agencies can help get your music featured on TV programmes, adverts, films and games; another great way to get your music to fresh ears. Digital distributors will make your new single, EP or album available across digital music stores and streaming services such as iTunes, Google Play, Spotify and Apple Music.
To get in touch with reputable music industry folks in these areas, you can firstly start by doing research on the web. Also ask around other bands you know or your own existing music contacts to be pointed in the direction of recommended music industry professionals who can help you out.
Alternatively, The Unsigned Guide online music industry directory is a great starting point and contains contact details, all in one easily searchable database, for over 8,500 UK music contacts, businesses and organisations that work with emerging bands and musicians to help further their music careers.