We’re back with another installation of our latest series, TuneCore Tuesdays, which aims to highlight artists and other music professionals who are writing, recording, and hustling on their own terms. By showcasing creatives doing it their way all over the globe, TuneCore Tuesdays aims to empower and inspire our diverse community of artists.
This week we’re talking to Ecuadorian singer/songwriter Danilo Parra. Check out his video and be sure to learn more about his journey!
Danilo Parra was writing his first songs when he was seven years old. Born into a creative family in Ecuador, Para comes from a long line of symphony conductors, orchestra tenors, sculptors, painters, and singers. (His dad was actually a songwriter and TV host in the sixties and seventies.) But even with this lineage and support, Ecuador still lacked the structured music industry support system of Latin American countries like Colombia, Argentina and Mexico.
“As an independent artist, it was always difficult to get my music on the radio, but now as the digital industry has modernized, it has been easier for me to reach more fans – within Ecuador and internationally”, Danilo says.
Debuting in 2002, Parra didn’t have the luxuries of today’s social media landscape to appeal to new fans or the digital distribution opportunities to sell his music online independently. Although, he found he was able to make an impact early with an email database of fans. But when his single, “Necessitaba Llamarte”, took off organically, Danilo set up a three-person team from scratch!
While he’s always described his sound as ‘Latin-Pop-Tropical’, Parra merged his influences of salsa, merengue, Cumbia, Latin rock, and giants like Guns ‘N Roses and Queen. He’s been credited with representing and influencing ‘the Ecuadorian Sound’ – something he’s incredibly proud of.
“One of my greatest dreams has always been to represent Ecuador around the world,” he says. “After my many years in music, I am reaching part of that dream with new generations of listeners.” Danilo credits the globalized reach of music that has evolved parallel to his own career in terms of how influence can be spread, noting that with TuneCore, he was introduced to “the opportunity to reach countries that we may not be able to locate on the map or even properly pronounce.”
Parra is no stranger to the road, either. He cites being invited to tour alongside (and eventually share verses with) Franco de Vita as a major career highlight. Danilo has been able to watch the way artists can reach and engage with fans expand drastically as he has toured the world, but acknowledges that platforms like TuneCore help artists of all stripes enter the music industry “within their own means” and build a fan base without the help of a major label.
“Within a record label, if you are not a prioritized artist, your music will surely not be heard by anyone. Thanks to TuneCore and its distribution system, artists who are growing independently within our own resources can reach the potential to make large earnings from our music, all the while promoting ourselves a large number of platforms.”Tags: