Music Is Everywhere: How the Hell do I Break Through?
By Seth Keller
We’ve heard both sides argue (over and over again) about the beauty and the tragedy of today’s music landscape: Anybody can make and release their songs. No matter what side you’re on, it’s no use fighting either. Instead, you should focus on doing what’s in your control to have the best chance of breaking through. As a manager who has worked with big pop artists, baby bands and those in music’s “middle class,” below is my advice on how you can do that.
Before we get into it, let’s get this out of the way: Despite the promise and capability of the Internet and New Media, the quickest way to “the top” is still to get signed to a major label and be one of the handful of pop stars on which that label spends millions of dollars. This is a route that’s available to very few artists, works for even fewer, and may not even be appealing to those who could go that way. Even if it happens to you, it far from guarantees any sort of career…