You already know how to get your music into over 150 digital stores and streaming services worldwide – whether it’s a single, a brand new EP/full-length, or even just a cover song to surprise and delight your fans with.
And while it’s easy to get caught up with the desire to end up on Spotify playlist or get featured in the iTunes Store, independent artists often overlook some even easier ways to solidify their presence and interact with fans in some of these well-known streaming and download platforms.
Let’s take a look at a few simple ways you can engage fans and make your music easier to find when they come hunting:
1. Set Up a Spotify Verified Artist Account
Start building a community of fans who want to discover music through you – with a Spotify ‘verified artist account’ you can let your fans know when you’ve made a playlist or share a new song. Your account will be linked to your discography pages, (making them easily searchable) and you’ll be creating a direct-to-fan channel within Spotify.
Once you’ve distributed your music to Spotify and signed up for your own account (avoid signing up with a Facebook profile), head over to this site to complete Spotify’s “Verification Form”. Be prepared to have a URL to a hosted 200×200 pixel profile image on the form. Click here to download a PDF of Spotify’s “Best Practices Guide”.
Next, add a playlist to your account (make sure to ‘right click’ on the playlist name to ‘Make Public’) – that way, you’re not launching an empty page.
Finally, share it with your fans! Copy and paste the playlists’ ‘http link’ and let your fans on Facebook and Twitter know you’re open for business.
2. Get Access to Spotify Fan Insights
Last November we reported on one of Spotify’s coolest roll-outs: Fan Insights. Now you can find out who your fans are, where they are in the world, how they listen, what their other musical preferences are and how they engage.
You can still head over to Spotify’s Artist site and request access to the beta version of Fan Insights here.
3. Set Up a Google Play Artist Page
If you’ve distributed your latest releases using TuneCore, it’s pretty likely that you’ve decided to include Google Play in the stores we send your music to. And why wouldn’t you? Google has risen to the ranks as one of the biggest household names in digital media, and Google Play serves as it’s platform for getting music, videos, apps and more in the hands of fans.
Selling your music, personalizing your store page and reaching users with your music on Google Play is easy! After you’ve made sure that your music has gone life on Google Play, head over to the Google Play Artist Hub.
From there you can sign in with your Google account, find your artist name, and you’ll even be able to use a credit card (without being charged) to protect against “artist impersonation”.
4. Claim Your Profile on Apple Music Connect
By now, Apple Music has made enough headlines and become enough of a go-to platform for so many fans that as an indie artist, you want to make the most of it. Apple Connect is described as a ‘place where musicians give their fans a closer look a their work, their inspirations, and their world.‘
When you claim your profile on Connect, you can engage directly with your fans and share audio, photos and videos. Get started by visiting this site and signing in with your Apple ID.
From there, you can search for your artist name or paste a link to your iTunes artist page and claim that profile. Additionally, you’ll be asked for your Artist Management and Label contact information – keep in mind, TuneCore does not fulfill either of these, so if you’re lacking this information, just put in your own personal contact information twice and move on.
Now that you’ve stepped up your store game, head over to your social media profiles and break out that email list – it’s time to start sharing some links!