NEW YORK, Oct. 16, 2014 — Leading digital music distribution and music publishing administration company TuneCore announced today that music-industry veteran Joe Cuello has joined the company as Chief Creative Officer. In this newly-created role, Cuello will oversee the TuneCore brand and spearhead initiatives such as new partnerships and special events that will provide additional growth opportunities for musicians and songwriters who entrust the platform for their distribution and music publishing administration needs, while further elevating the company’s position within the music industry.
Cuello has over 20 years of experience driving opportunities for independent musicians. Most recently, he served as Senior Vice President Music Services at MTV, where he oversaw the incorporation of music within MTV’s long-form programming. A long-time proponent of emerging and independent artists, he developed initiatives increasing their exposure to the network’s audience. In the latter part of his 10-year tenure, he helped to launch Hype Music, a talent-incubator, hybrid music platform developed in partnership with Sony ATV that enabled MTV to serve as a promotional partner, advocate and distributor of albums and EPs for promising acts.
Previously, Cuello served as music supervisor on numerous projects across MTV and VH1, including PIMP MY RIDE, MAKING THE BAND, NEWLYWEDS and BANDS REUNITED. He currently teaches courses on music supervision at Carnegie Mellon University as an Adjunct Professor in the Master of Entertainment Industry Management (MEIM) program.
“With Joe’s incredible history of nurturing independent artists’ careers as well as his deep relationships and wide-ranging expertise across the music industry, he is an ideal choice to join our executive team as head of TuneCore’s brand- and partnership-development initiatives,” stated Scott Ackerman, CEO of TuneCore. “Joe’s leadership will enable us to implement new strategies that will increase opportunities for the growing number of musicians, songwriters, managers and labels who partner with us.”
“I am excited to join one of the foremost pioneers in the new model of the music business and look forward to accelerating growth for the TuneCore community as well as the TuneCore brand,” commented Cuello. “Working as an advocate for artists, songwriters and key partners, I am confident that we can build more opportunities within the new music industry paradigm.”
Cuello will be based in TuneCore’s Burbank, CA office, which also houses the company’s Publishing Administration division.