What’s the Deal with Streaming Fraud?

Nu este o îndoială că serviciile de streaming de muzică, ar fi Spotify și Apple Music domină lumea digitală a distribuției muzicale. Streaming-ul este un câștig pentru artist și ascultător: artiștii fac bani pentru fiecare flux pe care îl primește muzica lor, în timp ce ascultătorii își pot lua muzica din mers fără a fi nevoiți să descarce nimic.

Artists, producers, labels, or anyone who is an owner of music rights are always striving to gain as many streams as possible. But in a world that is so stat-driven, there are plenty of potential issues within streaming numbers–things like streaming fraud, which could easily sabotage the trajectory of an artist’s music career. And you could be one of the many artists who are generating fraudulent streams without even realizing it. Yikes, right?

Why you should never rely on fake streams

Când vine vorba de numere vagi de streaming, nu este nevoie de Sherlock Holmes pentru a observa un steag roșu sau două. Indiferent dacă folosești roboți de streaming, îți asculți melodia ore în șir repetiți sau chiar plătești pentru o terță parte aparent legitimă care garantează streamuri sau poziționări în playlisturi, câștigarea câtorva sute de streamuri în plus pur și simplu nu merită.

Spotify even states in its terms and conditions that “artificially increasing play counts by using any bot, script, or other automated process is strictly prohibited.”

Ca artist TuneCore, dacă ești implicat în frauda de streaming și ești prins, muzica ta va fi probabil eliminată din toate magazinele și platformele de streaming și nu vei fi plătit. Cel mai probabil vei primi un avertisment oficial de la noi, iar contul tău TuneCore ar putea fi chiar închis.

“But I didn’t even know what I’ve been doing was considered streaming fraud!” That’s okay. It happens more often than you’d think. You may be approached by a buttoned-up third party like a music promoter who guarantees you’ll generate X amount of streams. No matter how legit they may seem, be sure to do your research and remember the old saying, “if it seems too good to be true, it probably is.”

What’s being done about it?

As the scope of the way we consume music continues to advance, the music industry is finding more effective ways to stop fraudulent streaming in its tracks. Every day, streaming platforms are working hard to help eliminate streaming abuse by proactively removing content that violates their terms.
Additionally, streaming services like Spotify have been having real people reviewing suspicious streaming numbers while also developing technological systems to identify and combat streaming manipulation.

În concluzie...

No matter how fraudulent streams are generated, they’re never going to be reliable. Always remember that it’s easier to detect fraudulent streams from legitimate ones than you’d think. Higher numbers don’t mean more talent, and just about everyone knows it. Even if you think you’re working with a legitimate service that promises streams in exchange for money, there’s still the high possibility of illegal methods being used. So why not play it safe?

La sfârșitul zilei, TuneCore dorește să vă vadă reușind ca artist, inclusiv partenerii noștri! Deci, amintiți-vă întotdeauna: preface succesul este întotdeauna va fi mai dăunătoare pentru cariera ta decât util.

Want to learn how to prevent it?

We released an up-to-date guide to streaming fraud covering everything from Spotify’s new fraud penalties to the rise of legitimate-looking boost collectives. Plus, we discuss how to prevent committing streaming fraud in the first place.

If you want to grow your career and become successful in the music industry correctly, there’s no better time to click here than now.