TuneCore
Accelerator Report

TuneCore Accelerator is the powerhouse program that helps artists find new audiences and propel fan discovery at each phase of development.

The program leverages industry-leading services powered by TuneCore’s promotional teams, marketing programs, and innovative products, all designed with simple objectives in mind: drive discovery of artists’ music, build audiences, and promote deeper fan engagement.

01

More than 80,000 independent artists are enrolled in TuneCore Accelerator marketing programs across multiple DSPs.

In the first quarter following TuneCore Accelerator’s launch, nearly 10,000 artists increased their streams by an average of 143% compared to the previous quarter* and moved to a higher development segment.

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

Accelerator Development Plan Segments

Audience Size
Start
<1K
Amplify
1K - 9,999
Break
10K - 99,999
Maximize
100K-1M+

Annual Streams

02

While artists in each TuneCore Accelerator segment significantly grew their streaming numbers, the “Start” segment saw the most significant growth with 5,600 artists advancing to a higher segment driven by an average 561% increase in streams compared to the previous quarter.*

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

Artist Growth by Plan Segment

Starting Segment
(Annual Streams)
# of Accounts
Advanced to a
Higher Segment
Average %
Increase in
Streams*
Start
<1K
5.6K 561%
Break
(1K - 9,999)
2.6K 246%
Amplify
(10K - 99,999)
1.6K 115%
Total 9.8K 143%

Quarter over Quarter

03

All plans increased artist discoverability, with participating Hip-Hop and Latin tracks experiencing +660M and +590M additional streams in the first quarter than the same tracks experienced before enrolling in the program.

Streaming Growth By Genre

+M
Hip-Hop
+M
Latin

Quarter over Quarter

04

Country and Latin genres saw the highest total streaming growth, each with an overall growth rate above 30% quarter over quarter.*

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

Genre Streaming Growth Rate

Country
+%
Latin
+%

Quarter over Quarter

05

The US showed a growth rate of more than 16% in total streams* over the previous quarter for tracks within the program. Brazil, LATAM, and India shined as the fastest growing regions outside of the US, posting 37%, 23%, and 16% quarter over quarter streaming growth rates,* respectively.

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

Regional Growth Rate

+%
Brazil
 
+%
Latam
(Ex-Brazil)
+%
India
 
+%
US
 

Quarter over Quarter

Case Study

Avery*Sunshine

Atlanta, Georgia

TuneCore Artist since
2010
First Release with TuneCore
“Pinin’”

Atlanta-based R&B/Soul and Gospel artist Avery*Sunshine has been releasing music through TuneCore for more than a decade, building a following of hundreds of thousands of fans and garnering praise from media outlets including Billboard, USA Today, Essence, and more. Between June and September 2023, Avery*Sunshine’s tracks that were included in the TuneCore Accelerator program saw a nearly 25% increase, accounting for almost half a million more streams compared to the previous quarter.*

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

"TuneCore has been an instrumental partner in my musical journey. Their platform not only simplifies the distribution process but also empowers me as an artist by offering valuable insights and allowing me to have control over my career. I'm grateful for how they've supported my music and, through TuneCore Accelerator, have helped me reach audiences I never thought possible."
Case Study

Forever Living Originals

London, England

TuneCore Label since
2016
First Release with TuneCore
Cleo Sol - “Why Don’t You”

With a roster including SAULT, Cleo Sol, Little Simz, and more, UK-based independent record label Forever Living Originals first started distributing their music through TuneCore in 2016 and has since propelled multiple artists to international stardom. As a result of the tools provided by the TuneCore Accelerator program, between June and September 2023, artists releasing music through Forever Living Originals collectively grew their streams by more than 25 million streams compared to the previous quarter.*

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

"Forever Living Originals has witnessed significant growth since the start of our relationship with TuneCore. The platform has played a crucial role in supporting our artists’ journey, providing us with the marketing, distribution tools and resources necessary to expand their reach and connect with a global audience."
Case Study

Carlos Carreira

Mexico City, Mexico

TuneCore Artist since
2018
First Release with TuneCore
“No Descansaré”

In the first full quarter following TuneCore Accelerator’s launch, Latin music artist Carlos Carreira’s tracks included in the program experienced a 36% increase in streams (accounting for more than 380,000 more streams than the previous quarter),* with select tracks experiencing a monthly increase of over 180%.

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

"TuneCore Accelerator has been a great ally in reaching listeners that I would not have been able to connect with otherwise. TuneCore has given me the tools I need in order to promote my music and discover more fans, allowing me to realize the power that songs have in people’s lives, become an important part of their stories, and perhaps add to the soundtrack of their lives."
Case Study

Princess Superstar

Los Angeles, California

TuneCore Artist since
2018
First Release with TuneCore
Perfect

Princess Superstar has been writing, recording, and releasing music for more than 25 years, building a substantial global fanbase before moving her catalog over to TuneCore in 2018. Through TuneCore Accelerator, Princess Superstar was able to increase the reach of her tracks, ultimately garnering a 22% increase in streams between June and September 2023 compared to the previous quarter.*

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

"I am very happy with how TuneCore Accelerator has helped me grow my audience! It’s incredible as an artist to use a distributor like TuneCore to get my music out there and still be able to own the rights to my catalog—these tools didn’t exist when I first started out and it’s been awesome to have access to them now."
Case Study

Taylor Ray Holbrook

Harlan, Kentucky

TuneCore Artist since
2015
First Release with TuneCore
“Steal My Kiss”

After going viral in 2014, Country music artist Taylor Ray Holbrook began distributing his music through TuneCore, earning money and building a sustainable career that he has maintained for nearly a decade. In 2023, as a result of TuneCore Accelerator, Holbrook’s tracks included in the program saw an increase of over 2.3M streams between June and September compared to the previous quarter’s streaming numbers.*

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

"TuneCore Accelerator has really helped improve my streaming numbers, which has in turn increased my monthly listeners. I have been able to reconnect with people who once discovered me online years ago, but hadn't come across my artist page on their favorite music platform yet. Being a true independent artist, I can use all the help I can get when it comes to extending the reach of my music."
Case Study

Ventura

Ribeirão Preto, Brazil

TuneCore Artists since
2019
First Release with TuneCore
“Rebola Popeye”

Brazilian funk duo Ventura first self-released through TuneCore in 2019, quickly finding success and growing their audience through consistent, high-performing releases. With assistance from the resources provided by TuneCore, Ventura’s 2020 single “Rave Balança e Bafora” graced the cover of Spotify’s Funk Hits playlist, organically gaining more than 20 million streams and helping cement the duo at the top of the Brazilian funk scene. Ventura’s tracks in TuneCore Accelerator also saw an 19% increase in streams between June and September 2023 compared to the previous quarter.*

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns

"TuneCore has been instrumental in supporting our releases from the beginning by being an accessible and intuitive platform for independent artists starting to release themselves into the market. TuneCore Accelerator played a crucial role in optimizing the delivery of our releases, significantly contributing to our ability to reach new audiences."