If you haven’t already been using it as a fan or an artist, BandsInTown is the #1 concert discovery app on the market. When fans follow a band or artist on Twitter, Facebook, SoundCloud or numerous other platforms, BandsInTown alerts them ahead of time that the band or artist will be playing near their location. It’s win/win for artists and fans.
How many times have you discovered a new band, followed them on social media and forgot about it, only to find out the next week that they played a show down the street from you and you missed it? In an era where you’re not even expected to have your best friend’s phone number memorized because it’s in your phone already, it’s pretty commonplace to get distracted online. Personally, living in a touring destination city that breeds amazing indie talent and where music venues practically outnumber public schools, BandsInTown is one of the most useful apps I’ve adopted in years.
If I haven’t encouraged you as an artist to get on the BandsInTown bandwagon (see what I did there?), this should: BandsInTown has just announced an awesome update wherein artists can communicate directly with fans who RSVP for their shows via targeted push notifications that land right in their hands. Got a new release? Did the show’s start time change? Want to run a cool merch giveaway? This is the perfect tool to remind fans before or after the show! Read more from BandsInTown about the update:
“Our research shows that fans want to hear from artists they track and are more likely to take action when you communicate with them personally. For artist managers or publicists, these personalized notifications appear on concert-goers phones as if they’re coming from the band or DJ directly. It’s free to message RSVP’s as often as you like, which is a great way to alert fans of breaking news.”
Pretty sick, right? Read more about the update’s uses and steps to take advantage of it here. And if you’re reading this as a music fan who hasn’t downloaded the app yet, you’re welcome.
Next step for TuneCore Artists
BandsInTown is a great, free service and we highly recommend taking advantage of it. If you’re looking to reach your fans in an even more advanced or creative way, TuneCore does have its own local marketing product call DropKloud.
DropKloud allows artists to offer customized digital capsules of content – like songs, photos and videos – to fans in specific locations. If you’re an artist with a good-sized following whose fans reside all over, it can be a very effective way of sharing content with them. Learn more about DropKloud’s capabilities here.