Andreea Gleeson is TuneCore’s Chief Executive Officer. She joined the company in 2015, as a member of the senior leadership team and has made significant contributions to the growth of TuneCore, first as Chief Marketing Officer and most recently as Chief Revenue Officer. Under her guidance, TuneCore has established itself as one of the most dynamic and innovative companies in the independent music space, bringing great product and technology together with branding and marketing to create a Best-In-Class service for independent artists, both for today and tomorrow.
Andreea has led the launch of leading-edge product and technology solutions, inventive marketing campaigns, aggressive international expansion, groundbreaking artist education, Best-in-Class artist support, as well as forged new store and streaming partnerships while achieving premier status and gaining access to exclusive innovative beta tests with current stores. Recently, she spearheaded the introduction of a new pricing plan, UNLIMITED, which allows artists at any stage of their career to distribute music, unimpeded by traditional industry barriers. She also led TuneCore’s introduction of Splits, allowing artists to split their royalty payments from their streaming & download revenue between all collaborators on any track or album. TuneCore has become the leading independent DIY digital music distributor because Andreea disrupted the status quo, prioritizing artists by giving them more—more services, more support, more money and more global reach.
She has also risen as a fierce advocate for female and gender expansive creators, commissioning the annual research study BE THE CHANGE: Gender Equity in Music to identify why independent female and gender expansive creators remain underrepresented in the music industry, raise awareness on their challenges, and begin to incite change through strategic alliances with partners across all areas of the music industry. She also serves as a US Ambassador for Keychange and continues to push for a more sustainable, equitable and diverse future within the music industry.
Since taking over as CEO in 2021, Andreea has been included in multiple Billboard Power Lists including Indie Power Players, International Power Players, and Billboard Women in Music, and in 2022, she was honored as International Woman of the Year at Music Week’s Women In Music event. Under her guidance as CEO, TuneCore was recently named the third most innovative company in music by Fast Company, and was included on Crain’s list of the Best Places to Work in New York in both 2022 and 2023.
Andreea came to TuneCore after years as an eCommerce pioneer in the retail industry, having been at the forefront of retail’s digital transformation. She drove the digital strategy growing Hudson Bay and Lord & Taylor’s eCommerce business from the ground up, consistently delivering double to triple-digit comps in both banners, eventually surpassing the sales volumes of the retail giants’ flagship stores. She received her Bachelor of Business Administration from Pace University. To the music industry, she brings a unique perspective as well as the digital and marketing expertise necessary to modernize the company. Her perspective—originally as an outsider—has aided her rise as an industry disruptor, helping her to grow the company, unencumbered by traditional industry norms and standards.