We’re only a couple days in and so far, SXSW 2017 has been a blast! Tons of amazing live music moments, a sweet set-up in the Artist Lounge where we’re connecting with our artists, and super educational and informative panels. We thought we’d check in and show off some of the fun we’re having in the Lone Star State.
Like we said – if you’re a showcasing artist and you haven’t come by the SXSW Artist Lounge yet, come say hello! We’ve got free swag for days and we’re here all week.
On Wednesday, Amy Lombardi ran the “Creating For a Cause: Music For Action & Awareness” panel, featuring Chaka Mpeanaji (of Riders Against the Storm), Heather Alden of the SIMS Foundation, and Chip Adams of Modern Outsider Records. Each panelist was able to dig deep into their individual experiences of organizing and performing in the name of a cause they feel passionate about.
It was inspiring to see how much good can come of this kind of action, and it was a healthy reminder to artists in the crowd that as long as your picking something that you’re passionate about, it doesn’t matter where you are in your career when it comes to getting involved with it via your music.
On Thursday, TuneCore’s Chris Mooney ran the “Transforming Online Popularity to Offline Success” panel alongside artist managers Adina Friedman and Genevieve Thompson, and TuneCore Artist Ron Pope.
This informative session covered the varying strategies that artists like Ron, Lennon & Maisy, and Lindsey Stirling applied when building a fan base around the world. What started as things like viral videos and trying out new performance venues helped skyrocket some of these artists’ careers – and artists and mangers in the room had the opportunity to hear how. The panelists were supported by a great group of folks sitting down who eagerly lined up and asked questions as it wrapped up.
Above is TuneCore’s station in the Artist Gifting Lounge within the Austin Convention Center! All week we’ve been hanging out here from 11am-6pm interacting with SXSW Showcasing Artists – whether it’s been in-person music industry and marketing consultations or just shooting the breeze and getting to know folks who use TuneCore (and some who don’t!), our time in this station has been extremely rewarding.
Plus, it never hurts to show off some of our artists walking away with cool stuff:
Each night, members from TuneCore’s team have been heading out to tons of showcases all over Austin to support and catch sets from various TuneCore Artists. Everything from singer/songwriters and country rockers to hip hop and punk bands.
Follow us on Twitter and Instagram to catch some more of the #SXSW 2017 action!