Artificial Intelligence in Music

At TuneCore, owned by Believe, our mission is to support self-releasing artists make better music, become better known, and to make their lives easier.

Read about our AI principles below and what we learned in our global AI in Music Survey that we conducted and published in July 2023 when TuneCore’s researchers explored the perspectives and experiences of independent music creators in the age of Al, engaging with artists from diverse backgrounds, genres, and career stages to gain an understanding of their views.

Our AI Principles

DENIS LADEGAILLERIE
FOUNDER & CHIEF EXECUTIVE OFFICER, BELIEVE

Generative AI and AI will transform in a positive manner every aspect of our partnerships with artists and the way we partner with digital music services, which is why it is essential that our strategy as a company is aligned with that of our artists: that of a responsible approach to AI and to the exciting opportunities and future use cases that we will develop as a core part of our mission to serve all artists.

Believe’s aim is indeed to develop artists and labels at each stage of their career and development in the digital age. In all markets. With respect, fairness, expertise and transparency. These driving forces are at the very foundation of our long-term trust relationships with our artists and labels.

With AI and generative AI opening a new age of Creativity, empowering everyone to make high quality music, and Discovery, giving every artist a chance to meet their audience, these core values have defined the 4 Responsibility principles that we will use to assess each AI and generative AI opportunity: consent, control, value-sharing and transparency.

 
 
ANDREEA GLEESON
CHIEF EXECUTIVE OFFICER, TUNECORE

At TuneCore, our mission is to help self-releasing artists make better music, become better known, and to make their lives easier overall. This is the lens through which the company evaluates how we best utilize AI and generative AI to support music creators. We know that the rise of AI in music poses both opportunities and challenges for independent artists. Understanding both requires thoughtful and innovative initiatives so that TuneCore can offer new avenues for enhancing creativity, facilitating fan engagement, and providing new revenue streams while remaining sensitive to transparency, artist consent and fairness in monetization.

As always, when we want to learn about what artists want, we ask them directly. Through this report, TuneCore’s researchers shed light on the perspectives and experiences of independent, self-releasing music creators in the age of AI, engaging with artists from diverse backgrounds, genres, and career stages, in order to capture a holistic grouping of views. Armed with this data, TuneCore vows to continue as a trusted partner, harnessing the potential of AI for our artists in a way that is respectful and protective of their artistry and career goals, while maximizing opportunities around this technology. We will continue to innovate and lead by providing the most diverse and effective AI driven solutions for all self releasing artists.

Infographic

Reference: TuneCore AI in Music Survey, July 2023
TuneCore AI Infographic

Get the Report

At TuneCore, owned by Believe, our mission is to support self-releasing artists make better music, become better known, and to make their lives easier.

Read about our AI principles below and what we learned in our global AI in Music Survey that we conducted and published in July 2023 when TuneCore’s researchers explored the perspectives and experiences of independent music creators in the age of Al, engaging with artists from diverse backgrounds, genres, and career stages to gain an understanding of their views.

Our Conclusion

Artists are embracing the emergence of new opportunities that are arising from advancements in AI technology. However, they are also mindful of the importance of obtaining consent, maintaining control, receiving fair compensation, and ensuring transparency throughout the entire process of implementing AI in their creative endeavors.

Across the Believe Group, we have a shared vision to adopt a responsible approach that not only adds value to their work but also safeguards against any potential issues related to plagiarism and replacement. By prioritizing originality, artists strive to create innovative and authentic expressions while avoiding the replication or appropriation of existing ideas. This commitment to ethical practices promotes a creative environment that fosters integrity, respects intellectual property rights, and encourages the exploration of new artistic paths.

Furthermore, artists are constantly seeking tools and resources that can enhance their creative process. They recognize the value of leveraging AI-powered tools to streamline their workflows and refine their artistic expressions. By harnessing the power of AI, artists can unlock new possibilities, experiment with different techniques, and push the boundaries of their craft.

Our efforts are aligned with these aspirations, as we strive to provide artists with the necessary support and tools to navigate the evolving landscape of the creative industry. Through collaborations and partnerships, we aim to empower artists with cutting-edge technologies and solutions that enable them to thrive in an increasingly digital and AI-driven world. Together, we work towards enabling artists to realize their full creative potential and achieve greater success in their artistic pursuits.

At Believe, we are leaning forward and seeking to experiment.

Contact us at [email protected]