TuneCore Leverages Massive SXSW Presence with Launch of Social Media Campaign Designed For Independent Artists
The Online Campaign, #SXTC, Provides A New Opportunity For Artists To Attract Fans
NEW YORK, March 11, 2013 /PRNewswire/ — TuneCore, the world’s largest distributor of digital music, continues its unrivaled support of independent artists by launching South By TuneCore, #SXTC, an online, socially-driven campaign running during the South by Southwest Festival and designed to promote their artists, everywhere.
By launching #SXTC, TuneCore will promote established and up-and-coming musicians to its vast network of artists and their fans via TuneCore’s website, blog posts, and social channels. TuneCore will be promoting the artists’ showcase dates, photos, tips they have for self-promoting at SXSW, among other advice the artists want to share.
“TuneCore has and will always support the independent music scene,” says Chris Mooney , Senior Director of Artist Promotions at TuneCore. “What really stands out at this year’s SXSW is 1-in-3 acts have used TuneCore to distribute their music – over 600 acts in all! This speaks to the value artists know they receive from TuneCore through affordable distributions and unprecedented reach all while keeping 100% of their royalties along the way. We want to continue promoting these artists by providing another platform from which they can meet new fans, attract attention from the press, and stand out from the myriad acts that will be in Austin that week.”
TuneCore’s support of artists doesn’t stop there. As part of the campaign, new and existing TuneCore artists who distribute a new release through TuneCore in March 2013, will have the opportunity to be featured in The Power of Independence: A TuneCore Artist Compilation, which will be available for free download on Amazon MP3 U.S. in early April. TuneCore compilation albums have proven to be an effective way to get new fans exposed to artists’ music, as these albums consistently rank in the Amazon MP3 U.S. Top Ten free album category, with over 300,000 downloads.
To see the 600+ TuneCore artists performing at SXSW, head to http://www.tunecore.com/sxtc.
TuneCore is the largest online music distributor with one of the highest artist revenue-generating music catalogs in the world. Since its launch in 2006, over 1.8 billion TuneCore Artists’ music units have been downloaded or streamed, generating over $250 million in revenue earned by TuneCore Artists.
For an annual, flat fee, TuneCore Distribution provides an effective, affordable digital solution for artists to get their music distributed to iTunes, Amazon MP3, Spotify, Rdio, Google Play, and other major download and streaming sites. Artists keep 100% of their sales revenue and all their rights.
In 2011, TuneCore introduced its Publishing Administration product, expanding the royalty collection capabilities for its artists. Publishing Administration provides songwriters the ability for TuneCore to register globally their compositions and collect royalties from over 60 countries. TuneCore continues to expand beyond the U.S, launching TuneCore Canada in 2011 and TuneCore Japan in 2012.
TuneCore has more than 849,000 artist and label account holders, ranging from indie artists to high-profile performers including Nine Inch Nails, Drake, The Civil Wars, Sonic Youth, Beck, Jay-Z, Aretha Franklin , Keith Richards , Blood On The Dance Floor, Public Enemy, Willie Nelson , They Might Be Giants, Donna Summer , MGM Studios, Moby, Girl Talk & Brian Eno.