The good folks at iTunes take two holiday breaks, so it’s important to plan ahead to make sure your music gets to iTunes for the largest music-buying season of the year.
We don’t have the exact dates yet, but just to give you an idea of what to expect, iTunes didn’t accept any new releases last year between December 22nd and January 1st. and there were delays on music released around Thanksgiving.
So, in order to make sure you don’t miss your release date by getting caught in the holiday closings or delays likely to follow, plan ahead and distribute your new music as soon you can. Earlier to iTunes = more time for fans to buy your new music.
If you’re working on an album that won’t be ready for early holiday distribution, consider releasing a single now.
Also, keep in mind that the iTunes holiday deadlines apply to pre-orders too.
It’s like we always say, the early bird gets the iTunes holiday sales. (Ok fine, that went too far.)