Instagram Introduces @Music Account

As you know, we’ve been doing our best to help TuneCore Artists shape and strengthen their social media marketing strategies here on the TuneCore Blog. Social is an increasingly important element of promoting your music and brand, and connecting with your fans. Instagram – now owned by Facebook – has become a major way independent artists engage with listeners, create excitement around their new releases, and share the visuals of their everyday lives. Some TuneCore Artists, such as Astronautalis, use it as a creative outlet to explore their interest in art and photography while doing all of the above!

Yesterday, Instagram’s CEO and founder Kevin Systrom unveiled the @music account, which is “dedicated to exploring music around the globe, from those who create it to the community around it.” While it’s assumed that Instagram will use this vertical to bring content from artists who are already household names, TechCrunch revealed that the account will be posting within specific series, designated by specific hashtags. Some mentioned included #LocallySourced (covering unsigned artists), #DoubleTrack (covering artists’ interests outside of music) and #15SecondLessons (instructional videos).

While we have yet to see how this will play out in terms of attracting new followers and acting as an avenue for music discovery, TechCrunch also pointed out that Instagram’s main account has 60 million followers, and they’ve continued to use this account to showcase creative efforts of everyday users.

“The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans,” says Systrom.

It’s certainly pointing towards what some have already figured out: music fans are using Instagram to connect with their favorite artists, whether it’s sharing photos from gigs or keeping up with them throughout their tours/projects/daily lives. We’re excited to see what kind of opportunities the @music account may provide to artists who use TuneCore!

  • catinthehat2

    The issue with this as is with Twitter, Instagram, facebook is that generally top artists are verified, given extra attention and promotion because they bring the greatest attention to the social media platforms. Independent artists lack the funds, publicists and influence needed to get career changing attention of the platforms. Let’s face it INSTAGRAM has 60 million followers would it make sense to give the opportunity of attention to a unknown artist or to give a SO to katy Perry because of influence and a phone call from her team?

    • vulcun1

      I agree with you, it seems mostly only the major label artists and those verified by Twitter,etc are the artists who really get the huge promotions by these various social ,media platforms- although 60 Million users may sound great – realistically the small independent artists are usially nowhere to be seen – its the same with I-Tunes as well – all you see on their main page is the major label artists – the indie guys never recieve front page promotion – and for this reason I really dont see it as any real viable,productive option for indie artists -its basically grasping at straws and wishful thinking .

      • Jerry Jones

        You are mostly correct but sometimes crazy things happen. We released our album in Feb of 2014 and somehow we ended up on the iTunes main page for a bit. We ended up ranking #6 on the Rock New Releases iTunes chart that week. We do not have a major label (We have our own label) but over the last year we have had some success opening for Adam Levine, Sting and Ne-Yo and appearing on national TV and even had a feature on the band air on PBS 3 weeks ago. It can be done, you just have to put out something different so you get noticed. Just another pop band will blend into the static without something that really makes it stand out. There is a LOT of talent out there. Getting noticed is the hard part.

        • Ken Albert Juniorflames

          true thing jerry you say it getting noticed it’s not easy

  • This could be a good move in helping promote indie artists. Social networks are the biggest ways to drive traffic to a site and also reach more people.

  • Soooo, how do you sign up?