As you know, we’ve been doing our best to help TuneCore Artists shape and strengthen their social media marketing strategies here on the TuneCore Blog. Social is an increasingly important element of promoting your music and brand, and connecting with your fans. Instagram – now owned by Facebook – has become a major way independent artists engage with listeners, create excitement around their new releases, and share the visuals of their everyday lives. Some TuneCore Artists, such as Astronautalis, use it as a creative outlet to explore their interest in art and photography while doing all of the above!

Yesterday, Instagram’s CEO and founder Kevin Systrom unveiled the @music account, which is “dedicated to exploring music around the globe, from those who create it to the community around it.” While it’s assumed that Instagram will use this vertical to bring content from artists who are already household names, TechCrunch revealed that the account will be posting within specific series, designated by specific hashtags. Some mentioned included #LocallySourced (covering unsigned artists), #DoubleTrack (covering artists’ interests outside of music) and #15SecondLessons (instructional videos).

While we have yet to see how this will play out in terms of attracting new followers and acting as an avenue for music discovery, TechCrunch also pointed out that Instagram’s main account has 60 million followers, and they’ve continued to use this account to showcase creative efforts of everyday users.

“The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans,” says Systrom.

It’s certainly pointing towards what some have already figured out: music fans are using Instagram to connect with their favorite artists, whether it’s sharing photos from gigs or keeping up with them throughout their tours/projects/daily lives. We’re excited to see what kind of opportunities the @music account may provide to artists who use TuneCore!

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