Updated 11/12/15

YouTube has officially launched its music app! Read below for our original announcement or read more about today’s launch on TechCrunch.

As many of you likely already know, YouTube unveiled the key details surrounding its brand new premium subscription service last week. YouTube Red will give users access to all YouTube content – from cat antics to gaming reviews and music videos – with the benefits of no ads, offline viewing, and background enabled mode.

So for $9.99/month (plus a 30 day trial), media fans of all sorts will be able to use their favorite streaming video platform in a whole new way, and will even be treated to ‘exclusive’ content that will not be made available to non-subscribers. For the time being, it should be noted, YouTube Red will only be made available in the U.S.

Like we stated above: YouTube users come in all shapes and sizes. Some visit purely for videos of the ‘viral’ nature or, conversely, they are part of a community that is dedicated super specific categories of media like gaming and reviews. But one thing is for sure: we know there also lies a huge base of music-hungry fans who either love a visual component to their jamming out or are simply relying on YouTube Art Tracks for quick access to their favorite artists’ catalogs.

The good news for independent artists who already have their music made available to fans on YouTube? You’re covered! YouTube Red will be available in the form of three mobile apps that are tailored to  users’ experiences: Music, Gaming and Kids. YouTube Music will be available to anyone – subscribers and non-subscribers of YouTube Red – so that they can enjoy unique experiences in each content vertical. (Just make sure as a channel owner that you’ve agreed to YouTube’s new terms of services to ensure that your content will remain listed and available to all users.) Pretty sweet, right?

On top of that, if you’re signed up for TuneCore’s YouTube Sound Recording revenue collection service, you’re eligible for both revenue from ads AND subscriptions if your music is being used on other people’s YouTube channels!

Even better, if your music is available in the Google Play All Access Store, it’ll now be available to an even wider audience of those who sign up to YouTube Red (and vice versa)! As YouTube enters the premium subscription game and continues to offer more tailored and enhanced experiences to its users, independent artists benefit.

Take a deeper dive into YouTube Red straight from the horse’s mouth on the official YouTube Blog.

 

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