By Stefanie Flamm
The days are longer, the sun is brighter, and our digital store partners are gearing up for a summer’s worth of big updates:
- Amazon Music plans to release a new streaming service that will compete against Spotify and Apple Music
- US music mogul Guy Oseary, famous for representing Madonna and Nicki Minaj, has become an investor and partner of Saavn
- Apple Music responds to negative customer reviews with a total overhaul of their interface
- Deezer uses a simple, fun advertising strategy and sees their new user numbers triple
Our store partners are working hard to improve customer experience, offer new products, and make it easier for your fans to listen to your music.
Amazon Music is stepping into the streaming arena with a new service planned to rival Apple Music, Spotify, and TIDAL
Pretty soon, Apple Music, Spotify, et al. will see another competitor in the ring of digital music streaming. A source informed Reuters earlier this month that Amazon Music is planning to offer a standalone streaming service for, in keeping with what has become an industry standard, $9.99 per month. The service is set to launch early this fall.
Currently, Amazon offers a curated catalogue of music for
streaming, available only to Amazon Prime members. The new service will be available outside of the Prime membership for the monthly cost of $9.99, and will offer a larger catalogue of music for streaming.
Amazon has been making huge strides in its competition with other streaming services outside of just music. Prime Instant Video is in direct competition with Netflix and Hulu, and Amazon recently launched a customer-supported video service called Amazon Video Direct which is a similar service to YouTube. It’s therefore something of a natural progression for the store to invest in a music streaming service to compete with Spotify, TIDAL, and Apple Music. The service is also likely to complement the Amazon Echo device released last year.
We’re excited to check out the service when it launches!
Saavn receives an investment from a major music industry executive. What does it mean for the service?
Legendary music executive Guy Oseary has joined Saavn as an investor and partner, as of earlier this month.
Oseary started his career at 19 years old as an A&R rep for Maverick Records. He quickly climbed through the ranks, now acting as partner and CEO for Maverick, which represents artists like Nicki Minaj, The Weeknd, Paul McCartney, and Lil Wayne.
Saavn isn’t Oseary’s first go at tech investment. He joined with Ashton Kutcher and Ronald Burkle to form A-Grade Investments, which has helped finance Airbnb, Spotify, SoundCloud, Shazam, and Uber. In the case of Saavn, however, this is a personal venture and is not associated with A-Grade.
Saavn CEO and Co-Founder Rishi Malhotra is excited to have Gil on the Saavn executive team. “Guy has incredible instincts across entertainment and media. He understands that we are not building the Spotify or Pandora of India. We are building Saavn in India, for India, and we’re thrilled to work with him to build the company for the long term.”
Perhaps, to quote the 1942 movie Casablanca, “this is the beginning of a beautiful friendship.”
Apple Music gets a makeover to improve their customer experience.
Between their first year anniversary coming around the corner and their recent announcement that Apple Music is now up to 15 million subscribers, it’s an exciting time to be a part of the Apple Music community.
Another big piece of news from the Apple Music front was announced at their Worldwide Developers Conference that took place between June 13th-17th in San Francisco. Senior Vice President Eddy Cue showed off the brand new Apple Music interface, designed to better employ the feedback received from customers over the last year. The new version of Apple Music is designed to centralize the listening experience and create a fluid transition between streaming and downloaded music.
Since the June 2015 launch of Apple Music, Apple has struggled to consolidate the pre-existing iTunes app with their new streaming service. Both listening platforms were combined into the Music app, but the interface has notably been difficult to navigate, and in rare cases has resulted in thousands of lost audio files. This new overhaul is designed to not only better harmonize iTunes and Apple Music, but it’s also making the interface easier to maneuver.
Cue detailed that the new version of Apple Music will have a mostly black-and-white interface, making the colorful album artwork pop, as well as more detailed song information and a “Recently Added” section to check in on what’s been recently downloaded or saved on the device. The new updates will also affect the desktop OS, with Apple Music sharing available directly through iMessage.
The newly designed Apple Music should be integrated with iOS 10, coming this fall, and we can’t wait to test it out.
Deezer uses their enormous registration increase to revamp their advertising strategy and help close the gap between themselves and Spotify.
Deezer took a leap last year with their first attempt at TV advertising, and it’s paid off big time. The streaming service, available in over 180 countries, has seen a 300 percent growth in daily registrations within the last year. With that momentum, they’re taking on a new strategy with a fresh set of video advertisements.
Deezer’s first campaign approach is simple: what rhymes with Deezer? The commercials are straightforward and fun, and the bright colors, subtle humor, and “sounds like you” tagline give the store’s branding a friendly and approachable vibe that inspires you to check out the service. Their new campaign takes the silly but candid sentiment that brought them so much success in 2015, only now doubling-down its own absurdity. They even went for a one-two punch by adding puppies, because who doesn’t love a dog jamming out to dance music? The new “flow my music” tagline refers to their recommendation tool, but also implies an easy-to-use interface.
“Our first foray we saw a 300 percent increase in daily registrations. With those results in mind, having demonstrated TV is a success and we’re keen to unlock more of that opportunity. With this new campaign we’re broadening the offering to more audiences and more media channels,” said Christian Harris, managing director for the UK & Ireland.
As Deezer grows in strength, they hope to close the gap between themselves and Spotify. With a campaign this naturally enticing and their consequential success over the last year, it looks like Deezer is quickly becoming a huge asset to artists around the world.
Deezer is available in almost every territory, and listeners can apply for the beta in the United States.