[Editors Note: This article was written by Suzanne Paulinski.]

 

With so many ads filling up your fans’ newsfeeds it can feel almost impossible to get – let alone keep – anyone’s attention these days.

What’s important to remember is that it’s less about trying to stand out above the noise and more about demanding fans’ attention by telling them how you want to receive that attention. We accomplish this by providing a clear Call to Action (CTA) in our posts.

A CTA is a specific, concise, directive that tells people what you want them to do next. Providing a CTA in your posts helps followers take action without having to think too much about it.

For example, posting a photo with the caption, “What do you think?” is too vague; followers would have to look the photo, think about how the photo makes them feel, and then decide how to verbalize what they’re thinking.

However, if you posted the same photo with the caption, “Caption this!,” it directs your followers to look at the photo and decide what the photo is saying. They do not have to think about and translate their own feelings, and captioning a specific photo is easier than trying to simplify complex feelings about an image.

There can be a lot of pressure to come up with something to say online. There is also a small window of opportunity to capture someone’s focus as they endlessly scroll through a growing list of posts.

When we are specific with what it is we’re looking for, and how we would like to be supported, others will respond in kind, feeling confident that they’re communicating in the right way to you.

An effective CTA is clear on two points: (1) what you want someone to do, and (2) how you want them to carry it out. Telling someone to follow you is ok. However, telling someone to follow you by “clicking here” is better.

Below are 25 different CTAs that you can use outright, or personalize for your own use when necessary. Be sure to tell us in the comments which one(s) you plan on using this week!

  1. Follow me on Spotify by clicking here!
  2. Caption this photo using just emojis!
  3. MP3s or CDs? Use thumbs up for MP3s or hearts for CDs
  4. What a day! Tell me how you’re feeling with your favorite GIF in the comments below
  5. Which title do you like best? “Song title 1” {type 1} or “Song title 2”? {type 2}. Tell me in the comments!
  6. I’m on a 90s kick today. What’s your favorite decade of music? Tell me in the comments!
  7. I need new music recommendations! Type in the comments what you’re listening to RIGHT NOW!
  8. This is a clip of new music I’m working on, what should I title it? Best comment wins a freebie in the mail!
  9. I can’t decide what to wear to my next show. What’s your opinion? Type “1” for the look on the left, type “2” for the look on the right!”
  10. What should my next Facebook Live be about? Tell me by choosing 1 of 3 concepts for the next one using the poll below.
  11. Join me in my Facebook Group by clicking here!
  12. Want [my freebie offer]? Be sure to join my newsletter where you’ll receive all that PLUS [enter here what they can expect from your newsletter] #linkinbio
  13. Help support my next tour by donating whatever is in your pocket right now and clicking this link in order to allow your purchase to go though
  14. Come hang with me tonight at [venue name] and I’ll dedicate a song to you! Purchase your exclusive tickets here!
  15. Do something nice for a loved one today and turn them onto great new music by sharing this Soundcoud link with them!
  16. Thanks to everyone who came to the show last night! Upload your favorite pics from the night to the comments below or be sure to tag us on social media!
  17. Follow me on Twitter and come say hi by “@“-ing me {@rockstaradvo}
  18. I’ll be doing a Facebook Live tonight! If you plan on watching comment “I’m in!” below 😀
  19. Welcome to my Facebook Live! Type in the comments your name and where you’re watching from!
  20. My latest blog post published today. Show it some love by sharing the link with another music fan today!
  21. Camping or Cruising for summer vacation??? Tell me in the comments!
  22. I’m playing in [venue’s city] this Friday! I need restaurant recommendations! Leave them in the comments 😀
  23. Football or Baseball? Tell me your preferred sport in the comments below!
  24. P!nk is one of the most underrated singers. True or False?
  25. Which artist would you love to see me cover?

Suzanne Paulinksi is an artist consultant with over 10 years in the music industry and owner of The Rock/Star Advocate

Tags:

Our Playlist

Never Miss a Beat

Sign Up For Our Newsletter!